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[11/01/12 - 02:29 PM]
ABC Family's 14th Annual "13 Nights of Halloween" Event Drives #1 Ranks in the Daypart in Target Demos
ABC Family spins the numbers for October 19 through October 31.
[via press release from ABC Family]

Ratings Highlights for "13 Nights of Halloween 2012" Final National Ratings

ABC Family's 14th Annual "13 Nights of Halloween" Programming Event Drives #1 Ranking in Women 18-34, Women 18-49 and Females 12-34; Marks Event's 1st-Ever #1 Finish in Women 18-49 and Females 12-34

"Pretty Little Liars" Halloween-Themed Episode is ABC Family's #1 "13 Nights" Telecast in the Event's History Across 18-34, 18-49 and 12-34 Demographics; #2 �Most Social' TV Series Episode of All Time in Total Unique Tweets

"13 Nights of Halloween 2012"

ABC Family's 14th annual "13 Nights of Halloween 2012" event wrapped as the network's 2nd-most-watched "13 Nights" stunt in the event's history in Total Viewers (1.53 million), Adults 18-34 (441,000), Women 18-34 (309,000), Adults 18-49 (730,000), Women 18-49 (489,000), Viewers 12-34 (641,000) and Females 12-34 (460,000), pacing just shy of last year's record levels in core demographics, including off by a mere -1% in Women 18-49.

· During "13 Nights of Halloween 2012," ABC Family stood as cable TV's #1 network in the daypart in Women 18-34, Women 18-49 and Females 12-34, marking the event's best competitive finish in the latter two demos.

· A special "Pretty Little Liars" (10/23/12, 8:00 - 9:00 p.m.) stood as ABC Family's most-watched "13 Nights of Halloween" telecast of all time in Adults 18-34 (1.17 million/1.7 rating), Women 18-34 (956,000/2.8 rating), Adults 18-49 (1.52 million/1.2 rating) and Women 18-49 (1.23 million/1.9 rating), Viewers 12-34 (2.05 million/2.2 rating) and Females 12-34 (1.76 million/3.8 rating).

· Impressively, the special became the #2 "most social" TV series episode on record in terms of total unique tweeters (432,948), behind only the series' Summer finale in August 2012 (612,459), giving ABC Family the Top 2 �most social' TV telecasts ever. Additionally, this year's special grew by a staggering 758% in �Tweets' (610,898 vs. 70,083) and by 440% in �Uniques' (432,948 vs. 80,129) over last year's episode.

Source: NTI, U.S. ratings, Live + Same Day. 13 Nights of Halloween 2012: 10/19/12-10/31/12, Monday-Sunday, 8:00 - 10:00 p.m.





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