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[10/22/12 - 08:23 AM]
Sunday's Broadcast Ratings: NFL Lifts Both CBS, NBC in Viewers, Demos
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, october 21, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS, FOX and NBC are approximate.]

"Sunday Night Football" (15.58 million viewers, #2; adults 18-49: 6.0, #2) continued its demo reign last night as NBC (13.88 million viewers, #2; adults 18-49: 5.3, #1) lead the night in the key demo. Opening the evening were its weekly pre-game specials "Football Night in America #1" (5.09 million viewers, #12; adults 18-49: 1.5, #12), "Football Night in America #2" (6.79 million viewers, #9; adults 18-49: 2.4, #7) and "Football Night in America #3" (12.44 million viewers, #4; adults 18-49: 4.6, #3).

CBS (14.49 million viewers, #1; adults 18-49: 3.8, #2) then was the most-watched network thanks to a full hour of "NFL Overrun" (23.77 million viewers, #1; adults 18-49: 7.6, #1) followed by its late starting mix of "60 Minutes" (14.82 million viewers, #3; adults 18-49: 3.5, #4), "The Amazing Race 21" (9.39 million viewers, #7; adults 18-49: 2.3, #8) and "The Good Wife" (9.97 million viewers, #5; adults 18-49: 1.9, #9).

Next up was ABC (7.30 million viewers, #3; adults 18-49: 2.3, #3) with new episodes of "America's Funniest Home Videos" (5.93 million viewers, #10; adults 18-49: 1.3, #13), "Once Upon a Time" (9.71 million viewers, #6; adults 18-49: 3.3, #5), "Revenge" (8.65 million viewers, #8; adults 18-49: 2.8, #6) and "666 Park Avenue" (4.93 million viewers, #13; adults 18-49: 1.8, #10).

And finally, coverage of the "NLCS, Game 6" (5.56 million viewers, #11; adults 18-49: 1.6, #11) on FOX (5.56 million viewers, #4; adults 18-49: 1.6, #4) rounded out the night.

Week-to-week changes (adults 18-49):
+34.62% - 60 Minutes
+20.00% - 666 Park Avenue
+11.76% - The Good Wife
+10.00% - Once Upon a Time
+3.70% - Revenge
-7.14% - America's Funniest Home Videos
-11.54% - The Amazing Race 21
-13.04% - Sunday Night Football

Year-to-year changes (adults 18-49):
+30.43% - Sunday Night Football
+29.63% - 60 Minutes (vs. The Amazing Race)
+15.00% - The Amazing Race 21 (vs. The Good Wife)
0.00% - 666 Park Avenue (vs. Pan Am)
-6.67% - Revenge (vs. Desperate Housewives)
-9.52% - The Good Wife (vs. CSI: Miami)
-13.33% - America's Funniest Home Videos
-15.38% - Once Upon a Time

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/23/11):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX and NBC are unreliable and should not be used. NFL Overrun ran until 7:26p. The OT aired from 7:26-7:45p. World Series Pre-Game aired from 7:45-8:02p. World Series Game 4 aired from 8:02-11:14p.]

FOX (14.62 million viewers, #1; adults 18-49: 4.4, #1) was the network to beat on Sunday with its all-sports mix of "NFL Overrun" (21.84 million viewers, #1; adults 18-49: 7.4, #1), "The OT" (13.44 million viewers, #3; adults 18-49: 4.3, #3) and "World Series, Game 4" (13.61 million viewers, #2; adults 18-49: 4.0, #4).

NBC (9.57 million viewers, #3; adults 18-49: 3.8, #2) then claimed a silver with its coverage of "Sunday Night Football" (11.24 million viewers, #6; adults 18-49: 4.6, #2). Leading off its lineup were pre-game specials "Football Night in America #1" (4.26 million viewers, #15; adults 18-49: 1.5, #T14), "Football Night in America #2" (6.38 million viewers, #13; adults 18-49: 2.5, #T9) and "Football Night in America #3" (9.70 million viewers, #9; adults 18-49: 3.7, #6).

Next up was ABC (8.60 million viewers, #4; adults 18-49: 2.6, #3) with a new "America's Funniest Home Videos" (6.61 million viewers, #12; adults 18-49: 1.5, #T14) followed by the premiere of "Once Upon a Time" (12.79 million viewers, #4; adults 18-49: 3.9, #5) and fresh installments of "Desperate Housewives" (9.22 million viewers, #11; adults 18-49: 3.0, #7)and "Pan Am" (5.77 million viewers, #14; adults 18-49: 1.8, #13).

And finally, new episodes of "60 Minutes" (12.65 million viewers, #5; adults 18-49: 2.5, #T9), "The Amazing Race" (9.91 million viewers, #7; adults 18-49: 2.7, #8), "The Good Wife" (9.61 million viewers, #10; adults 18-49: 2.0, #12), "CSI: Miami" (9.80 million viewers, #8; adults 18-49: 2.1, #11) on CBS (10.49 million viewers, #2; adults 18-49: 2.3, #4) rounded out the evening.

Week-to-week changes (adults 18-49):
+31.58% - 60 Minutes
+11.11% - Desperate Housewives
+8.00% - The Amazing Race
0.00% - America's Funniest Home Videos
0.00% - Pan Am
-4.76% - The Good Wife
-12.50% - CSI: Miami
-19.30% - Sunday Night Football

Year-to-year changes (adults 18-49):
+62.50% - Once Upon a Time (vs. Extreme Makeover: Home Edition)
-12.50% - CSI: Miami
-16.67% - America's Funniest Home Videos
-18.18% - The Amazing Race
-23.08% - Desperate Housewives
-24.24% - 60 Minutes
-30.77% - Pan Am (vs. Brothers & Sisters)
-39.39% - The Good Wife (vs. Undercover Boss)
-46.51% - Sunday Night Football

Source: Nielsen Media Research




  [october 2012]  
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