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[08/16/12 - 02:42 PM]
ABC Family's "Baby Daddy," #1 New Cable Comedy this Summer, is Cable's #1 Telecast at 8:30 p.m. for 8th Straight Week in W18-34 and W18-49
ABC Family spins the numbers for Wednesday, August 15.
[via press release from ABC Family]

Quick Take for Wednesday, August 15, 2012 - Final National Ratings

"Melissa & Joey" Ranks as Cable TV's #1 Telecast at 8 O'Clock for the 11th Consecutive Week in Women 18-34 and for the 8th in Women 18-49

Summer's #1 New Cable Comedy in Key Demos, "Baby Daddy" Ranks as Cable TV's #1 Show at 8:30 P.M. for the 8th Straight Week in Women 18-34 and Women 18-49; Surges by Double-Digit Percentages Over Lead-in and Week to Week

"Melissa & Joey" (8:00-8:30 p.m.)

Climbing by double-digits week to week in target demos, "Melissa & Joey" ranked as Wednesday's #1 cable TV telecast at 8 o'clock for the 11th straight week in Women 18-34 (399,000) and for the 8th consecutive week in Women 18-49 (528,000), and was also the #1 cable show in the half-hour in Adults 18-34 (490,000) and Females 12-34 (582,000).

· Week to week, "Melissa & Joey" grew by double-digits in Total Viewers (+17% - 1.28 million vs. 1.09 million), Adults 18-34 (+17% - 490,000 vs. 420,000), Viewers 12-34 (+36% - 685,000 vs. 502,000) and Females 12-34 (+31% - 582,000 vs. 444,000).

· Season 2 to date, "Melissa & Joey" is delivering its best season to date, ranking as cable TV's #1 series in the half-hour across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

"Baby Daddy" (8:30-9:00 p.m.)

Surging by double-digit percent margins over its lead-in to post 3-week highs, "Baby Daddy" stood as cable TV's #1 telecast at 8:30 p.m. in Adults 18-34 (545,000), Women 18-34 (437,000) and Women 18-49 (606,000), and also ranked a dominant #1 in the time period in Viewers 12-34 (720,000) and Females 12-34 (601,000). Furthermore, "Baby Daddy" ranked as Wednesday's #1 scripted cable TV telecast in Prime in Females 12-34 and was the day's #2 scripted cable TV telecast in Women 18-34.

Summer 2012 to date, "Baby Daddy" is pacing as the #1 new cable comedy in Women 18-34 and Females 12-34, and is cable TV's #2 comedy in Prime launch to date in the target demos.

· "Baby Daddy" built on its "Melissa & Joey" lead-in across all target demos, including by double-digit percent margins in Adults 18-34 (+11% - 545,000 vs. 490,000), Women 18-34 (+10% - 437,000 vs. 399,000), Adults 18-49 (+12% - 793,000 vs. 709,000) and Women 18-49 (+15% - 606,000 vs. 528,000).

· Launch to date, "Baby Daddy" is tracking as ABC Family's #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV's #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

· Week to week, "Baby Daddy" posted impressive gains in target measures, including by 18% in Total Viewers (1.32 million vs. 1.12 million), by 28% in Adults 18-34 (545,000 vs. 425,000), by 17% in Women 18-34 (437,000 vs. 373,000), by 12% in Adults 18-49 (793,000 vs. 707,000), by 29% in Viewers 12-34 (720,000 vs. 560,000) and by 25% in Females 12-34 (601,000 vs. 480,000).

· "Baby Daddy" gains notably based on a full week of viewing, surging to 2.0 million Total Viewers (+47%) and to nearly 1.2 million Adults 18-49 (+46%).

Source: NTI, U.S. ratings, 8/15/12, Live + SD. ABC Family: Nov. '01- to date. "M&J" season 2: 5/30/12-8/15/12; "BD" launch to date: 6/20/12-8/15/12. Season to date TP ranks: U.S. ratings, most current, excludes 7/4/12. "BD" L7: 6/20/12-7/25/12. Summer to date: 5/28/12-8/12/12.





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· BABY DADDY (FREEFORM)
· MELISSA & JOEY (ABC FAMILY)




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