or


[06/06/12 - 02:51 PM]
Season Debut of Social Media Marvel "Pretty Little Liars" is TV's #1 Telecast in Females 12-34
ABC Family spins the numbers for Tuesday, June 5.

[via press release from ABC Family]

Ratings Highlights for Tuesday, June 5, 2012 - National Ratings

Season Debut of Social Media Marvel "Pretty Little Liars" is TV's #1 Telecast in Females 12-34 and the #1 Scripted TV Show in Women 18-34/Viewers 12-34

~Is the #1 "Most Social" Season Premiere on Record According to SocialGuide, and the #2 "Most-Social" 1-Hour Episode Ever, Behind the Series' 2B Finale

~Amasses 534,000 Tweets, Including 100,000 in the First 5 Minutes, Peaking at 34,000 per Minute; All-Day Total is an Impressive 1.3 Million Tweets

Season 1B Launch of "Jane By Design" is the Series' #2 Telecast on Record; Exceeds 1A Averages by Double-Digit Percent Margins in Target Demos

"Pretty Little Liars" (8:00-9:00 p.m.)

ABC Family's season 3 premiere of social media phenomenon, "Pretty Little Liars" ranked as Tuesday's #1 TV telecast in Females 12-34 (1.7 million/3.7 rating) and Female Teens (854,000/7.3 rating), the #1 scripted TV telecast in Women 18-34 (845,000/2.5 rating) and Viewers 12-34 (1.9 million/2.1 rating), and was the #1 scripted TV telecast at 8 o'clock in Adults 18-34 (980,000/1.4 rating) and Women 18-49 (1.2 milion/1.8 rating).

Social media sites exploded as the premiere, in which Aria, Emily, Hanna and Spencer find themselves back on the defensive when a shocking event rocks Rosewood, became the "most-social" season premiere on record, according to SocialGuide, generating over 791,000 comments by more than 405,000 unique users, nearly doubling the series' season 2B premiere (429,000 comments/228,000 unique users - 1/2/12). Moreover, the telecast now stands as the #2 "most-social" 1-hour episode of all time, behind only the series' season 2B finale (3/19/12).

On Twitter, the "Pretty Little Liars" debut generated more than 534,000 Tweets, including 100,000 in the first five minutes, peaking at an impressive 34,000 Tweets per minute. Also impressive, airing an all-day "Pretty Little Liars" catch-up marathon, the show generated more than 1.3 million tweets (1,317,951). Jenn Deering Davis, Founder of TweetReach, said: "One of the reasons 'Pretty Little Liars' is so successful on Twitter is they keep their fans engaged even when the show isn't on the air through their use of 'content exhaust' - sharing behind-the-scenes photos and tweets from the cast and crew. And when it is on the air, 'Pretty Little Liars' plays to Twitter's real-time strengths, with lots of cliffhangers and edge-of-your-seat moments. Fans want to discuss these moments with their friends, and Twitter lets them do that during the show. The shows that generate the most buzz on Twitter are the ones that just have to be watched live, and 'Pretty Little Liars' has become one of those shows. The Twitter numbers behind tonight's premiere further demonstrate that, generating impressive engagement for the typically slow summer season."

· At 8 o'clock, "Pretty Little Liars" was cable's #1 program in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and the #2 scripted program in the hour in Adults 18-34 and Adults 18-49 (1.4 million/1.1 rating), behind only ESPN's NBA Playoff coverage.

· As a reminder, during its season 2B, "Pretty Little Liars" recorded impressive gains by DVR playback, adding 1 million more Total Viewers (2.7 million to 3.7 million) and surging by double-digit percentages across all target demos, including by 40% in Adults 18-34 (1.0 million to 1.4 million), by 36% in Adults 18-49 (1.4 million to 1.9 million) and by 32% in Viewers 12-34 (1.9 million to 2.5 million).

· Moreover, in addition to linear viewing, "Pretty Little Liars" experienced significant viewership online and on VOD, adding close to 1.2 million total views per episode online and through VOD within 7 days of its TV airing.

"Jane By Design" (9:00-10:00 p.m.)

The season 1B launch of "Jane By Design" stood as the series' #2 telecast on record in Adults 18-34 (531,000/0.8 rating) and Women 18-34 (427,000/1.3 rating), out-performing its series launch in January 2012.

· "Jane By Design" ranked as cable's #1 scripted program in the hour in Women 18-34 and Females 12-34 (770,000/1.7 rating) and was the #1 TV telecast at 9 o'clock in Female Teens (342,000/2.9 rating).

· "Jane By Design" surged over its season 1A average (1/3/12-3/6/12) across the board, including by 22% in Women 18-34 (427,000 vs. 351,000), by 14% in Women 18-49 (585,000 vs. 513,000) and by 13% in Females 12-34 (770,000 vs. 682,000).

About ABC Family:

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(R) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

Source: NTI, U.S. ratings, 6/5/12, Live + Same Day. Social Media Sources: TweetReach, Trendrr and SocialGuide. DVR gains = L+7 vs. L+SD.





  [june 2012]  
S
M
T
W
T
F
S
     


· JANE BY DESIGN (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[01/07/25 - 04:15 PM]
"Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 30 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases year to year in Total Viewers, Adults 25-54) and Adults 18-49.

[01/07/25 - 01:32 PM]
"Sunday Night Football" on NBC and Peacock Delivers Best Viewership Since 2015 & Pacing to Be Primetime's #1 Show for Unprecedented 14th Consecutive Year
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 21.6 million viewers for the 2024 season - the show's best viewership since 2015 and up 1% from last season (21.4 million), according to official national live plus same day data released by Nielsen, and digital data from Adobe Analytics.

[01/07/25 - 12:00 PM]
Netflix Top 10 Week of Dec. 30: "Squid Game" Season 2 Dominates Another Week, as "Carry-On" Flies Into Most Popular
On the English TV list, it was a Happy Harlan Coben New Year for "Missing You," which made its debut at No. 1 with 21.7 million views, and charting on the Top 10 in 89 countries.

[01/07/25 - 06:09 AM]
Hallmark Channel Finishes 2024 as the #1 Most-Watched Entertainment Cable Network of the Year
"Countdown to Christmas" original movie premieres delivered the Top 3 most-watched cable movies of the year among key demos: "Holiday Touchdown: A Chiefs Love Story" at #1, "Three Wiser Men and a Boy" at #2, and "Santa Tell Me" at #3.

[01/06/25 - 01:51 PM]
Vikings-Lions in NFL #Game272 Posts Largest Audience for "Sunday Night Football" Season Finale Since 2012, Averaging 28.5 Million Viewers on NBC & Peacock
Vikings-Lions (28.5 million viewers) is third-most watched game in the history of the NBC SNF package (since 2006).

[01/06/25 - 01:36 PM]
ABC's "2024 Rock & Roll Hall of Fame Induction Ceremony" Rocks the House with Best Total Viewer Delivery Ever
The spectacular three-hour special, celebrating music's highest honor, was the most-watched New Year's Day broadcast entertainment program in primetime among Total Viewers in six years.

[01/03/25 - 04:06 PM]
College Football Playoff Quarterfinals Score Strong Viewership Across ESPN Platforms
Rose Bowl Game Presented by Prudential registers 21.1 million viewers, the most-watched non-NFL sporting event since the 2024 CFP National Championship.

[01/02/25 - 01:00 PM]
ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2025" Is Top Program of the Night Across Primetime and Late-Night
The festive, star-studded celebration rings in the new year with 18 million total viewers during late-night edition - peaking at 22 million viewers during midnight quarter hour.

[01/02/25 - 12:51 PM]
Prime Video Registers TNF's Most-Watched Season in the 19-Year History of the Package Across Key Demographics
According to Nielsen's Panel Only measurement, TNF on Prime Video posted an +11% average viewership increase among total viewers over the previous season (13.20 million vs. 11.86 million).

[12/31/24 - 02:01 PM]
"Nightline"' Ranks No. 1 in All Key Demos for the Week of Dec. 23 Versus CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Plus: ABC News' "Nightline" averaged 939,000 Total Viewers, 213,000 Adults 25-54 and 142,000 Adults 18-49 during the 4th Quarter 2024, based on Most Current Data from Nielsen Media Research.

[12/31/24 - 12:17 PM]
"Squid Game" Season 2 Smashes Top 10 Viewing Records as Millions Worldwide Take Part in Fan Activations
Season 2 enthralled fans all over the world as it skyrocketed to the top of the Netflix Global Top 10, amassing an astounding 68 million views in its debut.

[12/31/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 23: "Squid Game" Season 2 Scores Record-Breaking Debut
Meanwhile, "Carry-On" flew high for its third consecutive week at No. 1 on the English films list with 34.9 million views.

[12/31/24 - 11:17 AM]
NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers
The games ranked #1 (Ravens-Texans) and #2 (Chiefs-Steelers) on Netflix's Global Top 10 for the week, and hit the Top 10 across multiple countries.

[12/30/24 - 03:15 PM]
ABC's "The Year: 2024" Ranks #1 Across the Board in Total Viewers, Adults 25-54, and Adults 18-49
In addition, the annual ABC News special led its two-hour time slot, beating CBS and NBC programming in Adults 18-49 for the 5th consecutive year - since 2020.

[12/30/24 - 11:06 AM]
NBC Sports Delivers Its Most-Watched Year Since 2016
Collectively, the most prestigious events and properties in sports propelled NBC Sports to its most-watched year since 2016, with more than 400 billion minutes (or more than 7 billion hours) consumed across NBCUniversal platforms.