ABC's "America's Funniest Home Videos" Hits a 6 Week High/"GCB" Vaults Over its Lead-in to Tie CBS' Debut of "NYC 22"
Some early info on ABC's Sunday, ahead of the regular press release.
During the 7 o'clock hour, ABC's America's Funniest Home Videos ranked #1 in Adults 18-49, leading original newsmagazines on CBS (60 Minutes) and NBC (Dateline) by 7% and 15%, respectively.
· Spiking 25% over its last original with young adults, AFHV drew its biggest audience in 5 weeks and its top Adult 18-49 rating in 6 weeks - since 3/11/12 and 3/4/12, respectively.
ABC's repeat Once Upon a Time beat out its original NBC drama competition in the 8 o'clock hour, outdelivering Harry's Law by 22% in Adults 18-49.
From 9-10pm, the conclusion of the ABC Premiere Event: Titanic was up by 13% over its average on Saturday night in Adults 18-49.
Jumping over its lead-in by 67% in Adults 18-49, ABC's GCB moved up to tie CBS' highly promoted series debut of NYC 22, as the new CBS drama dropped -17% from its lead-in coming out of The Good Wife. Exhibiting a much younger skew, ABC's GCB defeated NYC 22 by 57% in Adults 18-34.
Quick Take for Sunday, April 15, 2012
(Fast Affiliate Live + Same Day Ratings)
Ranking No. 1 at 7pm in Adults 18-49, ABC's "AFHV" Earns a 6-Week High
Building Over the Prior Week's Repeat, ABC's Encore "Once Upon a Time"
Defeats NBC's First-Run "Harry's Law" by 22% in Adults 18-49 from 8-9pm
The "ABC Premiere Event: Titanic" Rises 13% Night to Night with Young Adults
Vaulting 67% Over its Lead-in with Adults 18-49 at 10pm, ABC's
"GCB" Moves Up to Tie CBS' Highly Promoted Series Debut of "NYC 22"
"America's Funniest Home Videos" (7:00-8:00 p.m.)
During the 7 o'clock hour, ABC's "America's Funniest Home Videos" (1.5/5) ranked No. 1 in Adults 18-49, leading original newsmagazines on CBS ("60 Minutes" = 1.4/5) and NBC ("Dateline" = 1.3/4) by 7% and 15%, respectively.
· Spiking 25% over its last original with young adults, "AFHV" drew its biggest audience (6.3 million) in 5 weeks and its top Adult 18-49 rating in 6 weeks - since 3/11/12 and 3/4/12, respectively.
"Once Upon a Time" (8:00-9:00 p.m.)
ABC's repeat "Once Upon a Time" beat out its original NBC drama competition in the 8 o'clock hour, outdelivering "Harry's Law" by 22% in Adults 18-49 (1.1/3 vs. 0.9/3).
· "Once Upon a Time" built over the prior week's repeat in viewers (+8% - 4.1 million vs. 3.8 million) and young adults (+10% - 1.1/3 vs. 1.0/3).
"ABC Premiere Event: Titanic Part 4" (9:00-10:00 p.m.)
From 9:00-10:00 p.m., the conclusion of the "ABC Premiere Event: Titanic" was up by 13% over the previous night's average on Saturday in Adults 18-49 (0.9/2 vs. 0.8/3).
"GCB" (10:00-11:00 p.m.)
Vaulting over its lead-in by 67% in Adults 18-49, ABC's "GCB" moved up to tie CBS' highly promoted series debut of "NYC 22" (1.5/4), as the new CBS drama dropped -17% from its lead-in coming out of "The Good Wife." Exhibiting a much younger skew, ABC's "GCB" defeated "NYC 22" by 57% in Adults 18-34 (1.1/3 vs. 0.7/2).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/15/12.
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