or


[03/26/12 - 08:32 AM]
VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012
VH1 spins the numbers for the quarter to date.
[via press release from VH1]

VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012

March Marks VH1's 10th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo

VH1 Ranked as #1 Cable Network Among Women 18-49 on Monday Nights

NEW YORK, March 26, 2012 -- VH1's primetime ratings for the first quarter of 2012 soared +33%, propelled by a number of original hit series such as "Mob Wives," "T.I. & Tiny: The Family Hustle," "Basketball Wives" and "Love & Hip Hop."

The network averaged a .4 in the adult 18-49 demo in primetime for the time period of December 26, 2011 - March 25, 2012. VH1's monthly performance for March marked the network's 10th consecutive month of year-over-year primetime viewer growth in the target adult demo.

Total viewer primetime impressions (P 2+) throughout the quarter also surged ahead on VH1. The network averaged 645,000 in primetime, up +30% over the first quarter of 2011.

VH1 also attracted women in substantial numbers on Monday evenings. The network ranks as the #1 cable network among women 18-49 on Mondays in primetime for the quarter.

In addition, VH1's original series and specials such as "Whitney Houston: Death Of A Diva" and "100 Greatest Women in Music" generated substantial social buzz, resulting in multiple trending topics on Twitter and significant upticks in Facebook page likes. For example, "Basketball Wives" generated 17 trending topics on Twitter a half hour before the season premiere started on February 20th.

Ratings momentum is expected to continue in the second quarter with the return of the Queen Latifah-produced hit scripted series "Single Ladies," premieres of new series "Mob Wives Chicago,""Couples Therapy", and "House of Consignment" and new episodes of "Behind The Music" featuring Brandy, T-Pain and Notorious B.I.G.

Specific VH1 ratings highlights for the quarter include:

"T.I. and Tiny: The Family Hustle" first season averaged a 1.5 P18-49 Live+SD rating in the 18-49 demo and 2.4 million total viewers across its premiere episodes, the highest rated debut season on VH1 in nearly three years.

"Love & Hip Hop 2" averaged a 1.8 P18-49 Live+SD rating (up +157% from season 1) and 2.8 million Total Viewers (up +164% from season 1) across its eleven premieres, VH1's highest rated series in over three and a half years.

The February 20th season opener of "Basketball Wives," set in Miami, tied as the highest rated episode yet of the "Basketball Wives" franchise, averaging a 1.7 in the key adult 18-49 demo. This season's premiere was up +42% from the prior season opener of "Basketball Wives." The 8PM* episode was seen by 2.5 million total viewers. When combined with its 9:30 PM* encore, the premiere episode attracted 3.7 million total viewers.

"Mob Wives'" second season is averaging a 1.1 P18-49 rating through 10 episodes (up +31% from season 1) and 1.7 million Total Viewers (up +31% from season 1) across seven premieres. The series drove VH1 to win the W18-49 Sunday 8pm time period across all of cable thus far in first quarter 2012.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

*All times ET/PT

Source: Nielsen Media Research December 26, 2012 - March 25, 2012

All data based on Live + Same Day ratings





  [march 2012]  
S
M
T
W
T
F
S
    


· BASKETBALL WIVES (VH1)
· BEHIND THE MUSIC (VH1)
· COUPLES THERAPY (VH1)
· HOUSE OF CONSIGNMENT (VH1)
· LOVE & HIP HOP (VH1)
· MOB WIVES (VH1)
· MOB WIVES CHICAGO (VH1)
· SINGLE LADIES (CENTRIC)
· TI & TINY: THE FAMILY HUSTLE (VH1)




most recent ratings | view all posts
[01/07/25 - 04:15 PM]
"Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 30 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases year to year in Total Viewers, Adults 25-54) and Adults 18-49.
[01/07/25 - 01:32 PM]
"Sunday Night Football" on NBC and Peacock Delivers Best Viewership Since 2015 & Pacing to Be Primetime's #1 Show for Unprecedented 14th Consecutive Year
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 21.6 million viewers for the 2024 season - the show's best viewership since 2015 and up 1% from last season (21.4 million), according to official national live plus same day data released by Nielsen, and digital data from Adobe Analytics.
[01/07/25 - 12:00 PM]
Netflix Top 10 Week of Dec. 30: "Squid Game" Season 2 Dominates Another Week, as "Carry-On" Flies Into Most Popular
On the English TV list, it was a Happy Harlan Coben New Year for "Missing You," which made its debut at No. 1 with 21.7 million views, and charting on the Top 10 in 89 countries.
[01/07/25 - 06:09 AM]
Hallmark Channel Finishes 2024 as the #1 Most-Watched Entertainment Cable Network of the Year
"Countdown to Christmas" original movie premieres delivered the Top 3 most-watched cable movies of the year among key demos: "Holiday Touchdown: A Chiefs Love Story" at #1, "Three Wiser Men and a Boy" at #2, and "Santa Tell Me" at #3.

[01/06/25 - 01:51 PM]
Vikings-Lions in NFL #Game272 Posts Largest Audience for "Sunday Night Football" Season Finale Since 2012, Averaging 28.5 Million Viewers on NBC & Peacock
Vikings-Lions (28.5 million viewers) is third-most watched game in the history of the NBC SNF package (since 2006).
[01/06/25 - 01:36 PM]
ABC's "2024 Rock & Roll Hall of Fame Induction Ceremony" Rocks the House with Best Total Viewer Delivery Ever
The spectacular three-hour special, celebrating music's highest honor, was the most-watched New Year's Day broadcast entertainment program in primetime among Total Viewers in six years.
[01/03/25 - 04:06 PM]
College Football Playoff Quarterfinals Score Strong Viewership Across ESPN Platforms
Rose Bowl Game Presented by Prudential registers 21.1 million viewers, the most-watched non-NFL sporting event since the 2024 CFP National Championship.
[01/02/25 - 01:00 PM]
ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2025" Is Top Program of the Night Across Primetime and Late-Night
The festive, star-studded celebration rings in the new year with 18 million total viewers during late-night edition - peaking at 22 million viewers during midnight quarter hour.
[01/02/25 - 12:51 PM]
Prime Video Registers TNF's Most-Watched Season in the 19-Year History of the Package Across Key Demographics
According to Nielsen's Panel Only measurement, TNF on Prime Video posted an +11% average viewership increase among total viewers over the previous season (13.20 million vs. 11.86 million).
[12/31/24 - 02:01 PM]
"Nightline"' Ranks No. 1 in All Key Demos for the Week of Dec. 23 Versus CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Plus: ABC News' "Nightline" averaged 939,000 Total Viewers, 213,000 Adults 25-54 and 142,000 Adults 18-49 during the 4th Quarter 2024, based on Most Current Data from Nielsen Media Research.
[12/31/24 - 12:17 PM]
"Squid Game" Season 2 Smashes Top 10 Viewing Records as Millions Worldwide Take Part in Fan Activations
Season 2 enthralled fans all over the world as it skyrocketed to the top of the Netflix Global Top 10, amassing an astounding 68 million views in its debut.
[12/31/24 - 12:00 PM]
Netflix Top 10 Week of Dec. 23: "Squid Game" Season 2 Scores Record-Breaking Debut
Meanwhile, "Carry-On" flew high for its third consecutive week at No. 1 on the English films list with 34.9 million views.
[12/31/24 - 11:17 AM]
NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers
The games ranked #1 (Ravens-Texans) and #2 (Chiefs-Steelers) on Netflix's Global Top 10 for the week, and hit the Top 10 across multiple countries.
[12/30/24 - 03:15 PM]
ABC's "The Year: 2024" Ranks #1 Across the Board in Total Viewers, Adults 25-54, and Adults 18-49
In addition, the annual ABC News special led its two-hour time slot, beating CBS and NBC programming in Adults 18-49 for the 5th consecutive year - since 2020.
[12/30/24 - 11:06 AM]
NBC Sports Delivers Its Most-Watched Year Since 2016
Collectively, the most prestigious events and properties in sports propelled NBC Sports to its most-watched year since 2016, with more than 400 billion minutes (or more than 7 billion hours) consumed across NBCUniversal platforms.