or


[01/04/12 - 09:39 AM]
Cowboys-Giants Is Most-Watched NBC Primetime Game Ever; "Sunday Night Football" Is No. 1 Show on Primetime Television
NBC spins the numbers for the season to date.
[via press release from NBC]

TWO-PART "SUNDAY NIGHT FOOTBALL" VIEWERSHIP RELEASE

PART I - COWBOYS-GIANTS IS MOST-WATCHED NBC PRIMETIME GAME EVER

27.6 Million Tops ALL Sunday Night Football Broadcasts Including Thursday NFL Kickoff Games

Most-Watched NFL Regular-Season Primetime Game in 15 Years

NEW YORK - January 4, 2012 - The Cowboys-Giants game on Sunday Night Football was the most-watched NFL regular-season primetime game ever on NBC and the most-watched NFL regular-season primetime game on any network in 15 years, according to official national data released today by The Nielsen Company.

Sunday's game on NBC, in which the Giants defeated the Cowboys, 31-14, to win the NFC East, was seen by 27.6 million viewers, 42 percent higher than last year's Week 17 game (Rams-Seahawks, 19.4 million), which was also a win-and-in game to determine the winner of the NFC West, and topped the previous NBC NFL primetime viewership record (27.5 million for Vikings-Saints NFL Thursday Kickoff on Sept. 9, 2010).

Other Ratings Notes:

· Most-watched regular-season primetime game on ANY network in 15 years (Packers-Cowboys, 31.5 million, Nov. 18, 1996 on ABC).

· Most-watched NFL primetime regular-season final game in 17 years (32.0 million for 49ers-Vikings, Dec. 26, 1994 on ABC).

MOST WATCHED NFL REGULAR-SEASON PRIMETIME GAMES ON NBC:
1. 27.6 million, Cowboys-Giants, 1/1/12 (Sunday Night's Game)
2. 27.5 million, Vikings-Saints, 9/9/10 (2010 Thursday Night Opener)*
3. 27.2 million, Saints-Packers, 9/8/11 (2011 Thursday Night Opener)*
4. 25.8 million, Cowboys-Jets, 9/11/11 (2011 SNF Week 1)
5. 25.73 million, Eagles-Cowboys, 12/12/10 (2010 SNF Week 14)
6. 25.68 million, Vikings-Packers, 10/24/10, (Favre Return to Lambeau II)
7. 25.3 million, Cowboys-Redskins, 9/12/10 (2010 SNF: Week 1)
8. 24.8 million, Giants-Cowboys, 9/20/09 (Dallas Cowboys Stadium Debut)
9. 24.5 million, Giants-Cowboys, 12/11/11 (2011 SNF Week 14)
10. 24.2 million, Packers-Patriots, 12/19/10 (2010 SNF Week 15)

*Thursday NFL Kickoff Games

The Cowboys-Giants game received a 15.7 national household rating and a 25 share, up 39 percent from last year's Week 17 game (Rams-Seahawks, 11.3/18), and making it the highest-rated Sunday Night Football broadcast ever (excluding Thursday NFL Kickoff games).

# # #

PART II - SUNDAY NIGHT FOOTBALL IS NO. 1 SHOW ON PRIMETIME TELEVISION

No. 3 Show Among Women 18-34 and 18-49

13 Games with More Than 20 Million Viewers (Most Ever)

Football Night in America Sets Records

Sunday Night Football finished the season as the No. 1 show in primetime (Viewers 2+, Household rating, all key adult and male demos, based on Nielsen live + same day data). This marks the second straight year, and the only two years on record (since the advent of people meters in 1987), that a sports series has been the most-watched show of the primetime TV season at the end of the NFL regular season.

SNF NO. 1 PRIMETIME PROGRAM FOR SEASON: For the primetime television season, Sunday Night Football ranked as the most-watched show (persons 2+) and the No. 1 program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54.

· Additionally, SNF is the No. 3 show among Women 18-34 behind only Modern Family and New Girl, and, remarkably, No. 3 among Women 18-49 behind only Two and a Half Men and Modern Family.

SUNDAY NIGHT FOOTBALL SETS RECORD IN COVETED ADULT DEMO: Sunday Night Football averaged an 8.4 rating for its season in the coveted Adult 18-49 advertiser demographic, the best in the six-year history of SNF and tying the 1999 season of Monday Night Football on ABC as the best NFL primetime Adult 18-49 average since 1997 (9.1 on ABC).

Adult 18-49 SNF Season Averages vs. Prior Years:
2011 - 8.4
2010 - 8.3 (up one percent)
2009 - 7.5 (up 12 percent)
2008 - 6.4 (up 31 percent)
2007 - 6.4 (up 31 percent)
2006 - 6.8 (up 24 percent)

SNF FINAL AVERAGE VIEWERSHIP: Sunday Night Football averaged 21.5 million viewers for the 2011 season, the second-most in its six-year history, just one percent below last year's high of 21.8 million, 2.1 million more than 2009 (19.4 million) and 4.9 million more than 2008 (16.6 million).

· 21.5 million is the second-most for the NFL's premier primetime package (SNF on NBC 2006-2010, MNF on ABC 1970-2005) since 1996 (22.7 million).

· The final average household rating of 12.9/20 is the second-best ever for Sunday Night Football, one percent below last year's high of 13.0/21, 10-percent higher than 2009's 11.7/19 and 26 percent ahead of 2008 (10.2/16).

Viewers 2+ HH rtg.
1. 2010, 21.8 million, 13.0/21
2. 2011, 21.5 million, 12.9/20
2. 2009, 19.4 million, 11.7/19
3. 2006, 17.5 million, 11.0/18
4. 2008, 16.6 million, 10.2/16
5. 2007, 16.0 million, 10.0/16

NBC PRIMETIME GAMES WITH 20 MILLION-OR-MORE VIEWERS: This season, 13 NBC primetime NFL games surpassed 20 million viewers, the most in NBC's six-year Sunday Night Football history. Last year there were 11 games to surpass 20 million. In 2009, there were seven games that surpassed 20 million viewers, and from 2006-2008 a total of six games reached that milestone.

SNF games with more than 20 million viewers per season:
2011 - 13
2010 - 11
2009 - 7
2008 - 2
2007 - 1
2006 - 3

FOOTBALL NIGHT DRAWS RECORD AUDIENCE: The critically acclaimed Football Night in America, had its best season ever, drawing a record 8.9 million viewers (7:30-8:15 p.m. ET).

Football Night Season Averages vs. Prior Years
2011 - 8.9 million viewers
2010 - 8.3 million viewers (up seven percent)
2009 - 7.4 million viewers (up 20 percent)
2008 - 6.3 million viewers (up 41 percent)
2007 - 6.2 million viewers (up 44 percent)
2006 - 6.5 million viewers (up 37 percent)

MORE ARE WATCHING NFL FOOTBALL ON SUNDAY NIGHTS: In the six years since the shift of the NFL's premier primetime package from Monday to Sunday nights, Sunday Night Football is averaging 5.3 million more viewers (21.5 million) than the last season of Monday Night Football on ABC in 2005 (16.2 million).

SUNDAY NIGHT FOOTBALL TOP 20 METERED MARKETS - FULL 2011 SEASON:
1. New Orleans, 25.4/34
2. Milwaukee, 20.4/30
3. Pittsburgh, 20.0/30
4. Baltimore, 19.5/30
5. Las Vegas, 19.1/29
6. Dallas, 18.7/29
7. Richmond, 17.9/27
8. Norfolk, 17.5/26
9. Indianapolis, 17.2/27
10. Albuquerque, 16.4/25
11. San Diego, 16.0/27
12. Washington D.C., 15.8/27
T13. Nashville, 15.5/22
T13. Kansas City, 15.5/24
T15. Atlanta, 15.3/24
T15. Austin, 15.3/25
T15. Memphis, 15.3/22
18. San Antonio, 15.0/22
19. Philadelphia, 14.8/23
20. Sacramento, 14.7/25





  [january 2012]  
S
M
T
W
T
F
S


· FOOTBALL NIGHT IN AMERICA (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)




most recent ratings | view all posts
[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).
[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).

[02/18/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 10: Romance Sweeps the Top 10 Off Its Feet for Valentine's Day
The Italian getaway "La Dolce Villa" topped the English films list (19.8 million views), hitting the Top 10 in 90 countries, while Amy Schumer's "Kinda Pregnant" followed hot on its heels at No. 2 (13.7 million views).
[02/18/25 - 09:22 AM]
"The White Lotus" Season 3 Premiere Checks in with 2.4 Million Viewers, Up 57% Growth from Previous Season
After 36 hours the Season 3 premiere has doubled the Season 2 premiere episode during the same amount of time, and grew 90% since Sunday night, bringing the domestic audience to 4.6 million cross platform viewers.
[02/18/25 - 06:02 AM]
The CW Network Delivers 1.8 Million Total Viewers for NASCAR Xfinity Series Season Opener
The season opener at Daytona delivered the largest audience for any Xfinity Series race in almost three years, with 1.8 million total viewers, according to Nielsen fast national ratings.
[02/17/25 - 04:03 PM]
"SNL50: The Anniversary Special" Watched by 14.8 Million Viewers and Scored a 2.53 Rating in the 18-49 Demo Across Both NBC and Peacock in Live + Same Day Viewing
It's NBC's most-watched primetime entertainment telecast in both categories in five years (since the 2020 Golden Globe Awards).
[02/17/25 - 11:03 AM]
ABC Scores Significant Tuesday Night Linear Win Over Original Series Network Competition for First Time This Season in Total Viewers and Adults 18-49
Powering Tuesday nights at 9 p.m., "High Potential" continued its remarkable momentum becoming the No. 1 show of the night on broadcast and cable, earning 8.35 million Total Viewers and 0.69 rating in Adults 18-49.
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.
[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.
[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.
[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.
[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).