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[10/05/11 - 08:22 AM]
TBS Delivers a 5.2 Metered Market Rating For Network's Exclusive Coverage of ALDS Game Four of Yankees-Tigers Series
TBS spins the numbers for Tuesday, October 4.
[via press release from TBS]

TBS Delivers a 5.2 Metered Market Rating For Network's Exclusive Coverage of ALDS Game Four of Yankees-Tigers Series

TBS and TNT's Quadruple-header Coverage Builds Audience Throughout the Day; Day Five Coverage Averages a 3.1 Metered Market Rating

TBS' exclusive coverage of Major League Baseball's (MLB) League Division Series (LDS) featuring a primetime match-up in Game 4 between the New York Yankees at Detroit Tigers delivered a 5.2 metered market rating, up +8% over Monday's Game Three matchup between the two teams. Locally, the game also delivered a 15.2 household rating in New York and 22.7 household rating in Detroit for the Yankees 10-1 victory.

The networks of Turner Sports (TBS and TNT) exclusively aired all four LDS games on Tuesday with the two networks averaging a 3.1 metered market rating, up +3% over comparable coverage vs. 2010. With coverage of TBS's Yankees-Tigers Game 4 (8:30 PM-12:00 AM ET) and TNT's Brewers-Diamondbacks Game 3 (9:30 PM-12:45 AM ET) overlapping each other (9:30 PM-12:00 AM ET), the aggregate primetime average metered market rating was 6.4.

Other Highlights Include:

Texas Rangers at Tampa Bay Rays Game 4 (TBS, 2:00 p.m.) averaged a 1.9 metered market rating, up + 6 % over comparable coverage vs. 2010 ( 1.8 for Day 5 Game 1 - 2010 Texas/TB Game 4 Sunday 1P start )

Philadelphia Phillies at St. Louis Cardinals Game 3 (TBS, 5:00 p.m.) averaged a 3.8 metered market rating, up +19 % over comparable coverage vs. 2010 ( 3.2 for Day 5 Game 2 - 2010 SF/Atl Sunday 4P start )

Milwaukee Brewers at Arizona Diamondbacks Game 3 (TNT, 9:30 p.m.) averaged a 1.3 metered market rating, (no comparison available)

Local Market Ratings:

Dallas/Fort Worth averaged a 7.8 metered market household rating

Tampa Bay/St. Petersburg averaged a 10.6 metered market household rating

Philadelphia averaged a 21.6 metered market household rating

St. Louis averaged a 20.4 metered market household rating

Milwaukee averaged a 17.2 metered market household rating

Phoenix averaged a 11.3 metered market household rating

Source: Based on Nielsen Media Research, Live + Same Day Metered Markets.

TBS is the exclusive television home of all four of Major League Baseball's League Division Series (LDS) and the National League Championship Series (NLCS).

Wednesday, Oct. 5 Games on TBS include:

Philadelphia Phillies at St. Louis Cardinals, Game 4 (6:00 PM ET)

Milwaukee Brewers at Arizona Diamondbacks, Game 4 (9:30 PM ET)

Thursday, Oct. 6 Game on TBS Includes:

Detroit Tigers at New York Yankees, Game 5 (8:00 PM ET)

TBS Delivers More Than 7 Million Total Viewers For Network's Exclusive Coverage of ALDS Game Four of Yankees-Tigers Series and is Most-Watched LDS Game Since 2007

TBS and TNT's Overlapping Evening Coverage Averages More Than 9 Million Total Viewers on Tuesday

TBS and TNT's exclusive coverage of Major League Baseball's (MLB) League Division Series (LDS) featured a four-game slate including a primetime match-up in Game 4 between the New York Yankees and Detroit Tigers that delivered 7,012,000 total viewers, up + 16% and a 4.6 U.S. Household rating, up +18% over coverage of Game 3. The match-up was the most-watched LDS game since 2007 (Yankees-Indians Game 4, 9,232,000 total viewers).

The networks of Turner Sports (TBS and TNT) exclusively aired all four LDS games on Tuesday with the two networks averaging 4,001,000 million viewers, up +9 % over comparable coverage of Day 5 in 2010. With coverage of TBS's Yankees-Tigers Game 4, a 10-1 New York victory (8:30 PM-12:00 AM ET), and TNT's Brewers-Diamondbacks Game 3, an 8-1 Arizona win (9:30 PM-12:45 AM ET), overlapping each other, the aggregate audience on the two networks totaled 9,065,000 total viewers and a 5.7 U.S. HH rating.

Last night, the Turner Networks featured:

The series-clinching Game 4 between the Tampa Bay Rays and Texas Rangers (TBS, 2:00 PM), which delivered 2,228,0000 total viewers and a 1.7 U.S. HH rating, up + 13% (1.5 U.S HH rating in 2010) from the same match-up a year ago.

Game 3 between the Philadelphia Phillies and St. Louis Cardinals (TBS, 5:00 PM), which delivered 4,617,000 total viewers and a 3.1 U.S. HH rating, up + 19 % ( 2.6 U.S HH rating in 2010 for Day 5 San Francisco-Atlanta Game 3, Sunday 8:00 PM).

Game 3 between the Milwaukee Brewers and Arizona Diamondbacks (TNT, 9:30 PM), which delivered 2,107,000 total viewers and a 1.2 U.S. HH rating.

The games on TBS and TNT delivered the following in their local DMA's:

New York DMA averaged a 15.2 Household rating

Detroit DMA averaged a 22.7 Household rating

Dallas-Fort Worth averaged a 7.8 Household rating

Tampa/St. Pete market averaged a 10.6 Household rating

Philadelphia market averaged a 21.6 Household rating

St. Louis market averaged a 20.4 Household rating

Milwaukee market averaged a 17.2 Household rating

Phoenix market averaged an 11.3 Household rating

TBS is the exclusive television home of all four of Major League Baseball's League Division Series (LDS) and the National League Championship Series (NLCS).

Wednesday, Oct. 5 Games on TBS include:

Philadelphia Phillies at St. Louis Cardinals, Game 4 (6:00 PM ET)

Milwaukee Brewers at Arizona Diamondbacks, Game 4 (9:30 PM ET)

Thursday, Oct. 6 Game on TBS Includes:

Detroit Tigers at New York Yankees, Game 5 (8:00 PM ET)

Source: Based on Nielsen Media Research, Live + Same Day Fast Nationals , DMA's based on Metered Markets





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