or


[09/15/11 - 12:36 PM]
USA Wins Most-Watched Summer Ever for a Cable Network
USA spins the numbers for the summer to date.

[via press release from USA]

USA WINS MOST-WATCHED SUMMER EVER FOR A CABLE NETWORK

USA's Summer 2011 in Press Prime was the Most-Watched Summer ever for a Cable Network Averaging 3.7 million Total Viewers

USA owns the Three Highest Cable Summers of All Time for Total Viewers, P18-49 and P25-54 from 2009-2011

NEW YORK - September 15, 2011 - USA once again broke records this summer with more total viewers and households tuning in than any network on cable during any summer ever. With a record seven series on the air and launching two new series, USA delivered +3% more P25-54, +4% more P18-49, +6% P18-34, +2% more total viewers and +2% more households this year over last summer.

USA shined above every cable competitor as the only network to deliver over 1.5 million P25-54 (1.52 million, 35% over #2 TNT) and 3 million total viewers (3.67 million, 33% over #2 Disney Channel), or 2 million households (2.78 million, 41% over #2 TNT) and one of only two nets to draw over 1 million P18-49 (1.40 million, 39% over #2 History Channel) or half a million P18-34 (594,000, second only to MTV). USA was the only basic cable network to earn a household coverage rating over a 2.0 this summer, as well (2.76, +0.79 over #2 TNT).

USA was the house of hits this summer with seven original series each averaging over 2 million in P25-54, 1.5 million in P18-49, half a million in P18-34 and 5 million total viewers and 4 million households. Further, most of these titles have over 2.5 million in P25-54, 2.5 million in P18-49, 1 million in P18-34, 6 million total viewers and 4.5 million households.

USA's summer slate of hits easily outshines the mixed performances of originals on either TNT or History Channel, averaging 2.9 million in P25-54, 2.66 million in P18-49, 1.14 million in P18-34, 6.34 million total viewers and 4.75 million households.

· ROYAL PAINS and NECESSARY ROUGHNESS were the only original series on cable Wednesday nights this summer to deliver over 7 million total viewers (RP 7.21 million / NR 5.85 million) or 4 million households (RP 5.38 million / NR 4.45 million). No other network aired a scripted series on television Wednesdays this summer to over 2 million in P25-54 (3.30 million / 2.64 million), 2 million in P18-49 (2.99 million / 2.40 million), or 1 million in P18-34 (1.24 million / 918,000).

· In the Wednesday 9pm timeslot, when the network aired ROYAL PAINS, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers P2+ and households.

· NECESSARY ROUGHNESS grew from its series premiere to its second week in all key demos, a rare feat for a scripted series. "When it ran Necessary Roughness Wednesdays at 10pm this summer, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers and households.

· BURN NOTICE and SUITS were the top two scripted series on television Thursdays this summer among P25-54 (BN 3.26 million / Suits 3 million), P18-49 (3.01 million / 2.87 million), P18-34 (1.33 million / 1.33 million), total viewers (7.10 million / 6.4 million), and households (5.19 million / 4.8 million). These were the #2 and #3 scripted originals on television this summer in all of television for M18-49 and M25-54.

· BURN NOTICE was the most watched scripted original on television this summer among M18-34. The series made USA the #1 network in its Thursday 9pm timeslot for M18-49, M18-34, M25-54, and total males, placing second only to CBS in P18-49, P25-54, P18-34, total viewers, and households.

· SUITS made USA the #1 television network in its Thursday 10pm timeslot this summer among P25-54, M18-49, M25-54, and total males, coming in second only to MTV in P18-49 and P18-34 delivery.

· COVERT AFFAIRS and WHITE COLLAR were the top two series on cable Tuesdays this summer among total viewers (CA 6.79 million / WC 5.72 million) and households (5.05 million / 4.29 million) while COVERT AFFAIRS was #1 among P25-54 (3.15 million). No other scripted series on television with new episodes Tuesdays this summer delivered over 3 million in P25-54 (3.15 million / 2.65 million), 2 million in P18-49 (2.84 million / 2.53 million), 5 million total viewers, or 4 million households.

· WHITE COLLAR made USA the top network on cable in its Tuesday 9pm timeslot this summer among P25-54, P18-49, P18-34, total viewers, and households, outperforming CBS head to head in P18-49, P25-54, and P18-34 and beating FOX in total viewers. WHITE COLLAR is up double digits year to year with +10% more P25-54, +12% more P18-49, and +16% more P18-34 as well as growing +4% in total viewers P2+ and +7% in households for the show's 3rd season versus last summer's episodes.

· COVERT AFFAIRS made USA second only to NBC in all of television when it ran Tuesdays at 10pm in P18-49, P25-54, total viewers P2+, and households, beating ABC and CBS in P18-34.

· IN PLAIN SIGHT was the only ad-supported scripted series on television Sundays this summer to deliver over 3 million total female viewers and was second only to ABC in this demo when it aired this summer in its Sunday 10pm timeslot. IN PLAIN SIGHT outperformed CBS and NBC head to head this summer for P18-49, P25-54, P18-34, total viewers, and households. Summer to summer, IN PLAIN SIGHT grew +10% in P25-54, +12% in P18-49, +16% in P18-34, +7% in total viewers, and +10% in households.

· WWE MONDAY NIGHT RAW made USA the #1 network in all of television in its Monday 9pm-11pm time period among M18-34, coming in behind only ABC and FOX in P18-34 .

· USA was the home to cable's hottest acquired series this summer as NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT were the only acquired series to average over 1 million P25-54 (NCIS 1.06 million / SVU 1.02 million) and 2.5 million total viewers (3.13 million / 2.56 million). LAW & ORDER: SPECIAL VICTIMS UNIT was the only acquired series to draw over 1 million in P18-49 this summer (1.04 million) and was the top acquired drama for P18-34 (487,000). NCIS was second only to SVU among the summer's acquired dramas for P18-49 (895,000) and P18-34 (328,000).

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· IN PLAIN SIGHT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· NCIS (CBS)
· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)
· SUITS (USA)
· WHITE COLLAR (USA)
· WWE RAW (USA)





most recent ratings | view all posts
[11/05/24 - 12:02 PM]
Netflix Top 10 Week of Oct. 28: "Don't Move" Claims #1 for a Second Week; "Beauty in Black" Rises to #1
Season 3 of "The Lincoln Lawyer" made its case at #5 (5M views), rom-com "Nobody Wants This" found its perfect moment at #7 (2.4M views) (and now you can too), and Season 4, Part 1 of "Outer Banks" cruised in at #8 (2.4M views).

[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[10/31/24 - 06:41 PM]
FOX Sports Caps a Postseason for the Ages as World Series Game 5 Delivers 18.6 Million Viewers
Across all networks, the 120th World Series dominated the television landscape with an average of 15,808,000 viewers, the best combined figure for the Fall Classic since 2017.

[10/30/24 - 03:14 PM]
FOX Sports Hits Grand Slam with Most-Watched World Series Game 4 Since 2016, Peaking at 18.2M Viewers
Through Game 4, the 2024 World Series across all networks is averaging 14,984,000 viewers - its best start since 2017.

[10/29/24 - 03:37 PM]
World Series Game 3: Monday's Most-Watched Program
On FOX, the broadcast averaged 13,208,000 viewers, making it the most-watched Game 3 since 2018.

[10/29/24 - 12:03 PM]
Netflix Top 10 Week of Oct. 21: "The Lincoln Lawyer" Courts the Top Spot; "Don't Move" Debuts at #1
The new docuseries "This Is the Zodiac Speaking" debuted at #2 with 7.5M views and the feature documentary "Sweet Bobby: My Catfish Nightmare" stole #3 (7.2M views).

[10/29/24 - 11:30 AM]
CBS Premiere Episodes Soar in Multiplatform Viewership Led by "Matlock" Premiere Amassing 22.8 Million Viewers in One Month
Other highlights include the series premiere of "Georgie & Mandy's First Marriage" amassed 10.6 million multiplatform viewers in its first seven days.

[10/28/24 - 03:50 PM]
"Dancing with the Stars" Is Top Program of the Night in Adults 18-49
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment program on broadcast in Adults 18-49 (0.69 rating).

[10/28/24 - 02:05 PM]
Cowboys-49ers Averages Nearly 24 Million Viewers on NBC & Peacock in Most-Watched Week 8 "Sunday Night Football" Game Ever
NBC Sports' audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).

[10/27/24 - 02:17 PM]
Viewership Gains: World Series Off to Strongest Start Since 2017
With 13,444,000 viewers, it was the most-watched World Series Game 2 on FOX since 2018 (Dodgers-Red Sox: 13,508,000).

[10/26/24 - 01:12 PM]
Gibby, Meet Freddie: MLB Delivers 15.2M Viewers for World Series Game 1
It was the most-watched World Series Game 1 since 2017 (Astros-Dodgers: 15,328,000).

[10/25/24 - 10:57 AM]
The 2024 WNBA Season Delivers Record Viewership Across ESPN Platforms
The 2024 postseason averaged 1.1 million viewers - up 139 percent over 2023's postseason - making it the most-viewed WNBA postseason in 25 years.

[10/24/24 - 01:42 PM]
"Interview with a Killer" Sets Record with Most-Watched Court TV Original Series Debut
The show's initial telecasts were up +50% with Persons 2+ and +60% in P25-54, to become Court TV's top-performing original since the network began being Nielsen rated.

[10/23/24 - 12:35 PM]
"9-1-1" Concludes Wildly Exciting "Bee-Nado" Story Arc, Rising +89% in Total Viewers and +294% in Adults 18-49 Over Initial Live + Same Day Audience
On linear, "9-1-1" ranked as the top entertainment program of the night in both Total Viewers (7.39 million) and Adults 18-49 (0.75 rating).

[10/23/24 - 11:25 AM]
It's a Hallmark Channel Christmas Across Entertainment Cable
"'Twas the Date Before Christmas," "Holiday Crashers," and "Scouting for Christmas" became the Top 3 entertainment cable programs of the week among Households, Total Viewers, and Women and Persons 18+.