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[08/04/11 - 08:31 AM]
ABC's "Kimmel" is the Only Late-Night Broadcast Talk Show to Grow Year-to-Year in Young Adults
ABC spins the late-night numbers for the week of July 25-29.
[via press release from ABC]

ABC's Kimmel is the Only Late-Night Broadcast Talk Show to Grow Year-to-Year in Young Adults

Some early points on Jimmy Kimmel Live's numbers, ahead of the regular press release:

During the week of July 25, 2011, ABC's Jimmy Kimmel Live saw double-digit percent gains over the year-ago week in both Total Viewers (+15%) and Adults 18-49 (+14%), posting the largest yearly gain in viewers of any late-night talk show. In addition, JKL stood as the only late-night broadcast talk show to grow over the same week last year in young adults, as NBC's Tonight Show with Jay Leno (-15%), Late Night with Jimmy Fallon (-7%) and Last Call with Carson Daly (-9%) and CBS' Late Show with David Letterman (-11%) and Late Late Show with Ferguson (-2%) were all down from their year-ago week performances.

Additionally, ABC's JKL posted its 2nd week of consecutive gains in both Total Viewers and Adults 18-49 to hit its best performance in 3 weeks.

· ABC's JKL beat CBS' The Late Late Show with Craig Ferguson by 7% in Total Viewers and by 5% in Adults 18-49, leading the CBS late-night program in 3 of 5 nights of the week (Monday, Thursday and Friday) on both Nielsen measures. In fact, an encore telecast of JKL on Friday defeated an original telecast of Ferguson by 18% in viewers and by 17% in Adults 18-49.

· ABC's JKL topped TBS' Conan by 8% in Adults 18-49.

· Excluding the NBA Finals-led broadcasts in June, JKL's Thursday telecast (7/28/11), featuring guests Harrison Ford and Lady Gaga, attracted the ABC late-night program's largest Adult 18-49 audience on any night in 2 months - since 5/24/11. In fact, Thursday's telecast marked the program's best summertime number in young adults in nearly 1 year - since 8/10/10. In addition, Thursday was the most-watched original telecast of the season in Teens 12-17.

During the recently completed 2011 July Sweep, ABC's Jimmy Kimmel Live beat CBS' The Late Late Show with Craig Ferguson by 4% in Total Viewers, marking its 3rd win in the last 4 Sweep periods. In addition, ABC's JKL topped TBS' Conan by 8% in Adults 18-49, posting its 2nd consecutive victory over the TBS late-night program.

Ratings Report for ABC News' 'Nightline' For the Week of July 25, 2011and July 2011 Sweep

ABC's "Nightline" Ranked No. 1 Among the Late-Night Programs Across All Target Demos

"Nightline" Ranked No. 1 in Total Viewers for the 29th Time During the Season

Season to Date, "Nightline" is Drawing its Largest Overall Audience in 8 Years

"Nightline" Attracts its Most-Watched July Sweep Audience in 10 Years

During the week of July 25, 2011, including the final three nights of the July 2011 sweep, ABC's "Nightline" ranked No. 1 among the late-night programs across all key target demos: Total Viewers (3.864 million), Adults 25-54 (1.498 million) and Adults 18-49 (1.187 million), according to Nielsen Media Research. Impressively, "Nightline" ranked No. 1 in Total Viewers for the 29th time during the season. This represents the most number of weeks at No. 1 in Total Viewers during the course of a season, beating both NBC's "The Tonight Show" and CBS' "The Late Show."

For the 2nd week in a row and the 4th time in the last 5 weeks, "Nightline" built on the previous week in all 3 Nielsen measures: Total Viewers (+5%), Adults 25-54 (+4%) and Adults 18-49 (+9%).

"Nightline" improved by double-digits on its year-earlier week performance in Total Viewers (+18%), Adults 25-54 (+17%) and Adults 18-49 (+17%), building its Total Viewer count for the 6th straight week. Further, "Nightline" grew its overall audience year to year in 22 of the last 24 weeks.

On Thursday (7/28/11), "Nightline" scored its most-watched telecast (4.463 million) in 2 months - since 5/24/11.

Season to date, "Nightline" ranks first in late-night among Total Viewers and Adults 25-54. This is the first time ever that "Nightline" has been in first place at this point in the season since at least the 1993-94 season, when "Letterman" began on CBS. In addition, "Nightline" is up by +6% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year, standing as the only program to grow year to year in Adults 25-54 versus "The Tonight Show" and "The Late Show." Season to date, "Nightline" is drawing its largest overall audience in 8 years - since the 2002-03 season.

Note: On Monday (7/25/11), "Nightline" and "Letterman" started late and were retitled "Nightline-Late" and "Late Show-DL" due to a special report on President Obama's remarks on the debt crisis. The weekly averages for "Nightline" and "Letterman" are based on 4 days (Tue-Fri) while "Tonight Show's" weekly average is based on 5 days (Mon-Fri).

July 2011 Sweep

For the recently completed 2011 July Sweep, ABC News' "Nightline" finished second in Total Viewers (3.781 million), Adults 25-54 (1.457 million) and Adults 18-49 (1.111 million), according to Nielsen Media Research.

"Nightline" improved on July 2010 by +11% in its Total Viewers and by 2% in Adults 25-54. In fact, the ABC latenight program attracted its largest overall July sweep audience in 10 years - since July 2001. In addition, ABC's "Nightline" stood as the only latenight program to improve on the year-ago sweep in overall viewers and in the key adult news demo, while NBC's "The Tonight Show" (-2% and -6%, respectively) and CBS' "The Late Show" (-8% and -11%, respectively) each saw decreases.

"Nightline" bested CBS' "The Late Show" during the month by +908,000 Total Viewers and by +273,000 Adults 25-54, marking its strongest margins in over 10 years in both measures during the course of any sweeps period - since July 1999 and May 2000, respectively.

ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Juju Chang are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of July 25, 2011)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg

ABC "Nightline" 3,864,000 1,498,000/ 1.2 1,187,000/ 0.9

CBS "Late Show" 2,917,000 1,162,000/ 0.9 869,000/ 0.7

NBC "Tonight Show" 3,644,000 1,428,000/ 1.1 1,128,000/ 0.9

(July 2011 Sweep)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg

ABC "Nightline" 3,781,000 1,457,000/ 1.2 1,111,000/ 0.8

CBS "Late Show" 2,873,000 1,184,000/ 1.0 919,000/ 0.7

NBC "Tonight Show" 3,940,000 1,559,000/ 1.3 1,219,000/ 0.9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 07/25/11, 7/18/11 & 7/26/10. 2010-2011 Broadcast Season (9/20/10 - 7/31/11) and 2009-2010 Broadcast Season (9/21/09 - 8/1/10). July 2011 Sweep (6/30-7/27/11) & July 2010 Sweep (7/1-7/28/10). May 2011 Sweep (4/28-5/25/11). Sweep periods (November, February, May and July).

Fringe Ratings Report: ABC Late-Night Programming Week of July 25, 2011 and 2011 July Sweep

Standing as the Only Broadcaster to Post Week-to-Week Gains in Late-Night, ABC Hits its Best Performance in 3 Weeks in Viewers and Young Adults

ABC's "Nightline" Tops All Late-Night Programs Across All Target Demos, Finishing No. 1 in Total Viewers for the 29th Week During the Season

ABC's "Jimmy Kimmel Live" is the Only Late-Night Talk Show to Grow its Adult 18-49 Audience Year to Year

With Guests Harrison Ford and Lady Gaga, "JKL's" Thursday Telecast Draws the Program's Best Summertime Number in Young Adults in 1 Year

ABC Late-Night (Monday - Friday) During the week of July 25, 2011, including the final three nights of the July 2011 sweep, ABC grew week to week for the 4th time in the last 5 weeks in both Total Viewers (+3% - 2.115 million vs. 2.050 million) and Adults 18-49 (+4% - 734,000 vs. 704,000), marking its best performance in late-night in 3 weeks - since w/o 7/4/11. ABC stood as the only broadcaster to post weekly gains on both Nielsen measures (CBS was up +7%/down -4%, respectively; NBC was down -1%/up +3%, respectively).

ABC was also the only broadcaster to see gains over the year-ago week (w/o 7/26/10) in Total Viewers and Adults 18-49, posting double-digit gains in both viewers (+12%) and young adults (+12%) - CBS was flat/-7%, respectively; NBC was down -9%/-11%, respectively.

· For the week, ABC topped CBS in late-night by 4% in Adults 18-49 (734,000 vs. 703,000).

During the recently completed 2011 July Sweep, ABC grew 3% over the year-ago Sweep in Total Viewers (2.076 million vs. 2.009 million), marking the Net's best July Sweep in late-night in 8 years (since 2003) and 2nd-largest overall audience ever for a July Sweep. In addition, ABC was the only broadcast net to grow its overall audience in late-night year to year (CBS was down -10%; NBC was flat). In fact, ABC was up over its year-ago performance in late-night for the 6th Sweeps period in a row.

· During the Sweep, ABC drew a larger audience in late-night than CBS (2.076 million vs. 2.074 million) for the 2nd Sweep in a row.

"Nightline" (Monday - Friday)

During the week of July 25, 2011, including the final three nights of the July 2011 sweep, ABC's "Nightline" ranked No. 1 among the late-night programs across all key target demos: Total Viewers (3.864 million), Adults 25-54 (1.498 million) and Adults 18-49 (1.187 million), according to Nielsen Media Research. Impressively, "Nightline" ranked No. 1 in Total Viewers for the 29th time during the season. This represents the most number of weeks at No. 1 in Total Viewers during the course of a season, beating both NBC's "The Tonight Show" and CBS' "The Late Show."

For the 2nd week in a row and the 4th time in the last 5 weeks, "Nightline" built on the previous week in all 3 Nielsen measures: Total Viewers (+5%), Adults 25-54 (+4%) and Adults 18-49 (+9%).

"Nightline" improved by double digits on its year-earlier week performance in Total Viewers (+18%), Adults 25-54 (+17%) and Adults 18-49 (+17%), building its Total Viewer count for the 6th straight week. Further, "Nightline" grew its overall audience year to year in 22 of the last 24 weeks.

On Thursday (7/28/11), "Nightline" scored its most-watched telecast (4.463 million) in 2 months - since 5/24/11.

Season to date, "Nightline" ranks first in late-night among Total Viewers and Adults 25-54. This is the first time ever that "Nightline" has been in first place at this point in the season since at least the 1993-94 season, when "Letterman" began on CBS. In addition, "Nightline" is up by 6% in Total Viewers and by 4% in Adults 25-54 compared to the same point last year, standing as the only program to grow year to year in Adults 25-54 versus "The Tonight Show" and "The Late Show." Season to date, "Nightline" is drawing its largest overall audience in 8 years - since the 2002-03 season.

For the recently completed 2011 July Sweep, ABC News' "Nightline" finished second in Total Viewers (3.781 million), Adults 25-54 (1.457 million) and Adults 18-49 (1.111 million), according to Nielsen Media Research.

"Nightline" improved on July 2010 by 11% in its Total Viewers and by 2% in Adults 25-54. In fact, the ABC late-night program attracted its largest overall July sweep audience in 10 years - since July 2001. In addition, ABC's "Nightline" stood as the only late-night program to improve on the year-ago sweep in overall viewers and in the key adult news demo, while NBC's "The Tonight Show" (-2% and -6%, respectively) and CBS' "The Late Show" (-8% and -11%, respectively) each saw decreases.

"Nightline" bested CBS' "The Late Show" during the month by 908,000 Total Viewers and by 273,000 Adults 25-54, marking its strongest margins in over 10 years in both measures during the course of any sweeps period - since July 1999 and May 2000, respectively.

"Jimmy Kimmel Live" (Monday - Friday)

During the week of July 25, 2011, including the final three nights of the July 2011 sweep, ABC's "Jimmy Kimmel Live" saw double-digit percent gains over the year-ago week (w/o 7/26/10) in both Total Viewers (+15% - 1.512 million vs. 1.320 million) and Adults 18-49 (+14% - 578,000 vs. 507,000), posting the largest yearly gain in overall viewers of any late-night talk show. In addition, "JKL" stood as the only late-night broadcast talk show to grow over the same week last year in young adults, as NBC's "Tonight Show with Jay Leno" (-15%), "Late Night with Jimmy Fallon" (-7%) and "Last Call with Carson Daly" (-9%) and CBS' "Late Show with David Letterman" (-11%) and "Late Late Show with Ferguson" (-2%) were all down.

Additionally, ABC's "JKL" posted its 2nd week of consecutive gains in both Total Viewers (+2%) and Adults 18-49 (+1%) to hit its best performance in 3 weeks (since w/o 7/4/11).

· ABC's "JKL" beat CBS' "The Late Late Show with Craig Ferguson" for the 2nd week in a row in both Total Viewers (+7% - 1.512 million vs. 1.419 million) and Adults 18-49 (+5% - 578,000 vs. 551,000), leading the CBS late-night program in 3 of 5 nights of the week (Monday, Thursday and Friday) on both Nielsen measures. In fact, an encore telecast of "JKL" on Friday defeated an original telecast of "Ferguson" by 18% in viewers (1.524 million vs. 1.291 million) and by 17% in Adults 18-49 (558,000 vs. 475,000).

· ABC's "JKL" topped TBS' "Conan" by 8% in Adults 18-49 (578,000 vs. 537,000).

· Excluding the NBA Finals-led broadcasts in June, "JKL's" Thursday telecast (7/28/11), featuring guests Harrison Ford and Lady Gaga, attracted the ABC late-night program's largest Adult 18-49 audience (786,000) on any night in 2 months - since 5/24/11. In fact, Thursday's telecast marked the program's best summertime number in young adults in nearly 1 year - since 8/10/10. In addition, Thursday was the most-watched original telecast of the season in Teens 12-17 (110,000).

During the recently completed 2011 July Sweep, ABC's "Jimmy Kimmel Live" beat CBS' "The Late Late Show with Craig Ferguson" by 4% in Total Viewers (1.431 million vs. 1.372 million), marking its 3rd win in the last 4 Sweep periods. In addition, ABC's "JKL" topped TBS' "Conan" by 8% in Adults 18-49 (565,000 vs. 522,000), posting its 2nd consecutive Sweeps victory over the TBS late-night program.

Late-Night Rank (Week of July 25): TOTAL VIEWERS A18-49(000)

ABC 2,115,000 734,000

CBS 2,136,000 703,000

NBC 2,204,000 790,000

Late-Night Rank (2011 July Sweep): TOTAL VIEWERS A18-49(000)

ABC 2,076,000 715,000

CBS 2,074,000 730,000

NBC 2,360,000 849,000

Note: Due to a special report on Monday on President Obama's remarks on the debt crisis, both ABC and CBS programs ran at a later time and were excluded from their weekly averages. The weekly averages for all 4 programs are based on 4 days (Tue-Fri).

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 7/25/11, 7/18/11 & 7/26/10 or as dated. Most Current Program Ratings for July 2011 sweep (6/30/11-7/27/11) vs. July 2010 sweep (7/1/10-7/28/10) and May 2011 sweep (4/28/11-5/25/11). Comparisons based on 000s. ABC Late-Night = "Nightline" and "JKL"; CBS Late-Night = "Letterman" and "Ferguson"; NBC Late-Night = "Tonight Show," "Fallon" and "Carson Daly."





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