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[06/28/11 - 11:09 AM]
Original Series and Record-Breaking Coverage of the 2011 NBA Playoffs Drove TNT to Rank as Basic Cable's #1 Network in Primetime
Turner spins the TNT, Adult Swim, Cartoon Network, truTV and TBS numbers for the quarter to date.
[via press release from Turner]

Q2 2011, June 2011 and Weekly (06/20/11 - 06/26/11)

TNT

As expected, original series and record-breaking coverage of the 2011 NBA Playoffs drove TNT to rank as basic cable's #1 network in primetime for the quarter among adults 18-34, adults 18-49 and adults 25-54. TNT also took the top spot among adults 25-54 in total day.

On Sunday, TNT's hit caper series Leverage nabbed 3.4 million viewers for its fourth-season premiere, surpassing its third-season premiere by 10% in Live + Same Day. Leverage also delivered strongly among key adult demos, with 1.3 million adults 18-49 and 1.6 million adults 25-54, both on par with the third-season premiere.

TNT's epic drama Falling Skies proved itself destination programming by growing 23% out of its Leverage lead-in, with 4.2 million viewers. Among key adult demos, the episode averaged 1.9 million adults 18-49 and 2.2 million adults 25-54. Falling Skies performed especially well among young adults, with 734,000 adults 18-34, and male demos, with 1.2 million men 18-49.

The two-hour premiere of Falling Skies on June 19 scored outstanding growth in early time-shifted viewing, rising to a current tally of 7.5 million viewers in Live + 3 (+27% over Live + Same Day), 3.6 million adults 18-49 (+35% vs. L+SD) and 4.2 million adults 25-54 (+30% vs. L+SD). The premiere ranks as basic cable's #1 scripted program for the quarter among key demos.

On Tuesday, the second summer episode of TNT's Memphis Beat delivered a Live + Same Day audience of 2.9 million viewers, which grew 30% to 3.8 million viewers in Live + 3. The show also garnered 1.2 million adults 18-49 (+40% vs. Live + Same Day) and 1.5 million adults 25-54 (+40 vs. L+SD).

HawthoRNe followed at 10 p.m. (ET/PT) with more than 2.2 million viewers in Live + Same Day, growing 32% to 2.9 million viewers in Live + 3. The episode delivered 1.1 million adults 18-49 (+38% vs. L+SD) and 1.2 million adults 25-54 (+37% vs. L+SD).

Last Wednesday's episode of TNT's hit series Franklin & Bash delivered 2.8 million viewers in Live + Same Day delivery, growing 30% to 3.6 million viewers in Live + 3. The episode chalked up 1.8 million adults 18-49 in Live + 3 (+34% vs. L+SD), and 1.8 million adults 25-54 (+37% vs. L+SD).

TNT's Peabody Award-winning series Men of a Certain Age averaged 1.6 million viewers in Live + Same Day delivery last Wednesday, which grew a remarkable 40% to 2.2 million viewers in Live + 3. The show also averaged 764,000 adults 18-49 (+37% vs. L+SD) and 1.1 million adults 25-54 (+45% vs. L+SD). The series was up across the board compared to the previous week's episode.

On the Live + 7 front, the June 8 episode of Franklin & Bash scored a final tally of more than 3.8 million viewers, with 1.7 million adults 18-49 and 1.7 million adults 25-54. The June 8 episode of Men of a Certain Age finished with 2.3 million viewers; 789,000 adults 18-49; and more than 1 million adults 25-54.

TNT's NASCAR Summer Series coverage is averaging nearly 5.1 million viewers through the first three weeks, up 7% compared to 2010 (4.8 million). Sunday's coverage of the Toyota/SaveMart 350 at Sonoma scored 5.2 million viewers, with the 3.2 household rating up 17% increase compared to the same race last year. Online, TNT's RaceBuddy continues to shine with 848,000 video streams, up 211% over last year and up 16% compared to the previous week. Sunday's totals are the second-highest in RaceBuddy history.

Adult Swim

Throughout June 2011, Adult Swim swept all young adult and young male demos on basic cable, ranking #1 for Total Day Delivery of adults 18-34 and 18-49, and men 18-34 and 18-49. Earning solid growth across all demos, adults 18-34 average delivery (498,000) grew by 5%, men 18-34 (312,000) grew by 11%, adults 18-49 (732,000) grew by 12% and men 18-49 (451,000) grew by 16%.

Adult Swim programming accounted for near half (23) of the top 50 telecasts on basic cable for the month among adults 18-34, and 24 of the top 50 among men 18-34, both more than any other network.

Cartoon Network

Cartoon Network's Monday night (7-9 p.m.) stood out across all of June 2011 as the #1 TV destination for boys 6-11, 2-11 and 9-14. Earning double-digit gains across the board vs. June last year, average kids 6-11 delivery (944,000) grew by 40%, kids 2-11 (1,334,000) grew by 46%, kids 9-14 (647,000) grew by 29%, boy 6-11 (696,000) grew by 44%, boys 2-11 (909,000) grew by 45% and boys 9-14 (478,000) grew by 30%. Regular Show (8:15-8:30 p.m.) scored as the #1 series in its timeslot on television among kids 2-11 and all boy demos. The remaining line-up of original animated comedies - The Amazing World of Gumball (7:30 p.m.), Adventure Time (8 p.m.), MAD (8:30 p.m.) - each ranked #1 in their timeslots on all television among boys 6-11, 2-11 and 9-14.

The Tuesday night line-up of animated comedies also ranked #1 for the night (7-9 p.m.) on all television across June 2011 among boys 6-11, 2-11 and 9-14. The early evening line-up - Johnny Test (7 p.m.), Scooby-Doo! Mystery, Inc. (7:30 p.m.), The Looney Tunes Show (8 p.m.) and The Amazing World of Gumball (8:30 p.m.) - scored strong double-digit gains across all kids and boys demos, ranging between 30% and 157%.

The network's #1 animated action-adventure franchise, Ben 10: Ultimate Alien (Friday, 7 p.m.), earned monthly delivery growth among kids and boys 6-11 and 9-14 - average kids 6-11 delivery (412,000) grew by 2%, kids 9-14 (335,000) grew by 11%, boys 6-11 (340,000) grew by 10% and boys 9-14 (266,000) grew by 23%.

Overall, Cartoon Network's June 2011 performance charted double-digit growth in Early Evening (7-9 p.m.) - kids 6-11 average delivery (595,000) up by 28%, kids 2-11 (844,000) up by 24% and kids 9-14 (417,000) up by 26%; and single-digit growth in Total Day (6 a.m.-9 p.m.) - kids 6-11 delivery (428,000) up by 9%, kids 2-11 (633,000) up by 7% and kids 9-14 (314,000) up by 8%.

truTV

truTV scored its most-watched second quarter ever in primetime delivery of Adults 18-49 (503,000), as well as key men demos: men 18-34 (119,000) and men 18-49 (277,000). Proving the network's growing appeal among younger viewers, truTV's Q2 2011 delivery of adults 18-34 was up 11% and men 18-34 was up 5% compared to Q2 2010. In addition, the network's primetime median age (44) was two years younger than the same quarter last year. In addition to garnering its most-watched second quarter ever, truTV also marked most-watched June ever among key adult and male demos.

truTV's hit series Hardcore Pawn launched its fourth season last Tuesday night with an outstanding 1.9 million viewers at 9 p.m. and more than 2.2 million viewers at 9:30 p.m. Both episodes ranked among cable's Top 5 entertainment programs for their timeslots with total viewers and key adult and male demos. On the heels of Hardcore Pawn's success, truTV announced that it has renewed the series for a fifth season.

truTV's all-new series Storage Wars debuted after Hardcore Pawn. Storage Wars was truTV's second-biggest series premiere ever, with 2 million viewers at 10 p.m., followed by more than 1.9 million viewers at 10:30 p.m. Both episodes ranked among cable's Top 5 entertainment programs in their timeslots with men 18-49.

TBS

TBS's original sitcom Tyler Perry's House of Payne performed strongly in the second quarter, averaging more than 2.2 million viewers for first-run episodes.

TBS's late-night hit CONAN, starring Conan O'Brien, is averaging 1.1 million viewers in Live + 7 delivery for the second quarter, with 538,000 adults 18-34 and 769,000 adults 18-49. The show boasts a loyal following of young adult viewers with a median age of 32, making its audience the youngest of all the late-night talk shows.

Last week, CONAN averaged 785,000 viewers in Live + Same Day viewing. The show also averaged 373,000 adults 18-34, up 7% over the previous week, and 551,000 adults 18-49, up 1%, while maintaining its median age of 32. In time-shifted viewing for the week of June 6-9, CONAN grew its delivery of adults 18-34 an extraordinary 38% over Live + Same Day, for a final tally of 455,000. The week also averaged 1 million viewers (+24% over Live + Same Day) and 688,000 adults 18-49 (+29% vs. L+SD).





  [june 2011]  
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· ADVENTURE TIME (CARTOON)
· AMAZING WORLD OF GUMBALL, THE (CARTOON)
· BEN 10: ULTIMATE ALIEN (CARTOON)
· FALLING SKIES (TNT)
· FRANKLIN & BASH (TNT)
· HARDCORE PAWN (TRUTV)
· HAWTHORNE (TNT)
· HOUSE OF PAYNE (BET)
· LEVERAGE (TNT)
· LOONEY TUNES SHOW, THE (CARTOON)
· MAD (CARTOON)
· MEMPHIS BEAT (TNT)
· MEN OF A CERTAIN AGE (TNT)
· SCOOBY-DOO: MYSTERY INC. (CARTOON)
· STORAGE WARS (A AND E)




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