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[05/03/11 - 01:24 PM]
OWN: Oprah Winfrey Network Sunday Night Originals Post Fourth Consecutive Week of Double Digit Growth Versus Year Ago
OWN spins the numbers for Sunday, May 1.
[via press release from OWN]

OWN: OPRAH WINFREY NETWORK SUNDAY NIGHT ORIGINALS "SEASON 25: OPRAH BEHIND THE SCENES" AND "THE JUDDS" POST FOURTH CONSECUTIVE WEEK OF DOUBLE DIGIT GROWTH VERSUS YEAR AGO DISCOVERY HEALTH NUMBERS ACROSS ALL KEY DEMOS

For the fourth consecutive week, OWN: Oprah Winfrey Network's Sunday night originals posted gains across all key demos versus Discovery Health year ago numbers.

"Season 25: Oprah Behind the Scenes" (Sundays at 8 p.m. ET) ranked #15 among 88 ad-supported cable networks in its time slot and posted its fourth consecutive week of triple digit growth in the key female demo versus year ago numbers (+188% W25-54).

Additionally, "The Judds" (Sundays at 10 p.m. ET) posted double digit growth in the key female demo for the fourth consecutive week versus year ago numbers (+38% W25-54).

Sunday, May 1, 2011

Prime
· .33 W25-54/ .43 HH/ 400,000 P2+.
· Growth vs. DHLTH benchmarks: +43% W25-54, +48% HH, +35% P2+ versus YAGO May '10.

Season 25: Oprah Behind the Scenes (8 PM)
· .49 W25-54/ .50 HH/ 487,000 P2+.
· Growth vs. DHLTH benchmarks: +188% W25-54, +100% HH, +92% P2+ versus YAGO May '10.
· Ranked #15 among 88 ad-supported cable networks in the 8 p.m. time period.

The Judds (10 PM)
· .36 W25-54/ .53 HH/ 502,000 P2+.
· Growth vs. DHLTH benchmarks: +38% W25-54, +96% HH, +98% P2+ versus YAGO May '10.

Source: Nielsen Media Research OWN ratings are coverage ratings. *DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.





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· JUDDS, THE (OWN)
· SEASON 25: OPRAH BEHIND THE SCENES (OWN)




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