or


[04/27/11 - 12:47 PM]
The Walt Disney Company's Disney Channel, Disney Junior and Disney XD Pacing at Record Levels in 2011
The Disney cable networks spin the numbers for the year to date.

[via press release from Disney Channel]

Ratings Highlights for 2011 To Date and April 2011 Final National Ratings

Disney Channel Pacing at All-Time Highs in 2011 to Date

~ TV's No. 1 Network in Total Day in Tweens for 12 Consecutive Months

~ Grows its Delivery Year to Year for 6th Consecutive Month

~"Shake It Up" and "Wizards of Waverly Place" Tie as TV's No. 1 Series

~"Lemonade Mouth" is Cable's No. 1 Original Movie of the Year

Disney Junior Setting Records for Disney Channel Launch to Date

~ "Jake and the Never Land Pirates" is TV's No. 1 Series with Preschoolers

~Outperforms Year-Ago Levels by Double-Digit Percent Margins

Disney XD Delivering at Record Levels in 2011 to Date

~April's Growth Leader Among All Kid-Targeting Networks

~ Longest Year-to-Year Growth Streak of Any Kid Network

~Joins Disney Channel April as the Only Kid Network Posting Double-Digit Percent Gains in Total Day in Kids 6-11 and Tweens 9-14

Disney Channel 2011 To Date/April 2011 Highlights:

Delivering at record levels in 2011 to date in both Prime and Total Day after a record setting year in 2010, Disney Channel posted its best April ever, standing as TV's No. 1 network in Total Day in Tweens 9-14 for the 12th consecutive month.

Moreover, April 2011 marked Disney Channel's 6th straight month posting year-over-year gains in Total Day in Total Viewers, Kids 6-11 and Tweens 9-14 - the longest streak among fully distributed kid cable networks.

In Prime, Disney Channel extended its No. 1 streak to 74 consecutive months in Kids 6-11 and to 72 straight months in Tweens 9-14, and placed No. 2 in Total Viewers for the 3rd month in a row.

· "Shake It Up" and "Wizards of Waverly Place" are tied as TV's No. 1 series of 2011 to date in Kids 6-11 (1.9 million/7.6 rating apiece) and Tweens 9-14 (1.7 million/6.9 rating apiece).

· This continues Disney Channel's tradition of delivering the No. 1 TV/Cable series in each of the past 5 years (2006-2010).

· "Lemonade Mouth" ranks as the year's No. 1 cable TV original movie in Total Viewers (5.7 million), with over half of its Adults 18-49 (53%) watching the premiere with a Kid 6-14.

Disney Junior Launch to Date/April 2011 Highlights:

Launching on February 14, 2011, Disney Channel's rebranded preschooler block, Disney Junior, is pacing at all-time highs to date vs. equivalent historic periods in Total Viewers (1.3 million), Kids 2-5 (451,000/2.7 rating), Boys 2-5 (248,000/2.9 rating) and Girls 2-5 (204,000/2.5 rating), posting double-digit percent increases over year-ago levels, far exceeding Nick Jr.'s growth during the same period.

· Year to year, Disney Junior is up by 18% in Total Viewers (1.3 million vs. 1.1 million), by 38% in Kids 2-5 (451,000 vs. 327,000), by 49% in Boys 2-5 (248,000 vs. 167,000), by 28% in Girls 2-5 (204,000 vs. 160,000) and by 8% in Women 18-49 (243,000 vs. 225,000).

· Disney Junior's double-digit percent gains far exceed Nick Jr.'s year-to-year increases in the daypart: +5% in Kids 2-5, +9% in Boys 2-5 and +2% in Girls 2-5.

· 2011 to date, "Jake and the Never Land Pirates" is TV's No. 1 series among Kids 2-5 and Boys 2-5, and is pacing as Disney Channel's No. 1 preschool series of all time through its first 17 original episodes in Total Viewers (2.3 million), Kids 2-5, Boys 2-5 and Women 18-49.

· In April 2011, "Jake" was TV's No. 1 series among Kids 2-5 for the 3rd consecutive month, with the series accounting for the Top 5 preschool telecasts, and 7 of the Top 10 overall.

· "Jake" is the most co-viewed series among all Disney Junior and Nickelodeon preschool block series, with 49% of Moms watching with their preschooler.

Disney XD 2011 To Date/April 2011 Highlights:

Coming off its most-watched year on record in 2010 and powered by an ever-expanding roster of original content, Disney XD is pacing at all-time annual highs in 2011 to date in Total Day in Total Viewers (288,000) and across all kid and boy demographics, specifically Kids 6-14 (148,000) and Boys 6-14 (95,000), driven by personal monthly bests in January, February, March and April. These record pacing results and monthly-best achievements are echoed in Prime: Total Viewers (334,000), Kids 6-14 (187,000) and Boys 6-14 (126,000).

Competitively, 2011 to date Disney XD holds a definitive double-digit percent advantage over Nicktoons across the board - Total Day: +80% in Kids 6-14 and +58% in Boys 6-14; Prime: +41% in Kids 6-14 and +21% in Boys 6-14.

· Disney XD was the biggest gainer among all kid cable networks in April 2011 and joined sister network Disney Channel as the only 2 kid cable networks to exceed year-ago levels by double-digit percentages in Total Day in the 6-11 and 9-14 demos.

· In fact, Disney XD has grown its Total Day audience year to year for 28 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks, and 26th straight month in Prime in the target demos, including by hefty double-digit percentages in the past 4 months, and in 8 of the previous 9 months overall.

Source: NMR, U.S. ratings, Disney Junior: M-F, 4:00 a.m. - 2:00 p.m.; SS, 4: a.m. - 9:00 a.m. 2011 to date: 12/27/10-4/24/11; 2010 Equivalent: 12/28/09-4/25/10; April 2011: 3/27/11-4/24/11; April 10: 3/28/10-4/25/10; DJ Launch to date: 2/14/11-4/24/11; PD Year-Ago: 2/15/10-4/25/10.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[03/03/25 - 05:49 PM]
"The Oscars" Tops Last Year in Key Adult Demographic, Ranking as No. 1 Primetime Telecast of the Season
"The Oscars" stands as the No. 1 primetime entertainment telecast in both Total Viewers (18.07 million) and Adults 18-49 (3.92 rating) for the 2024-2025 season.

[02/28/25 - 03:35 PM]
NBC Records Its Most-Watched Sunday of Entertainment Series Programming in Nearly Six Years
Including NBC, Peacock and the NBCUniversal cable networks - Bravo, E!, Syfy, USA and CNBC - the premiere episode of "The Americas" amassed 6.7 million viewers (L3) and stands as the most-watched nature documentary on linear television in more than 15 years.

[02/26/25 - 09:07 AM]
Netflix: What We Watched the Second Half of 2024
The bi-annual Engagement Report covers approximately 99% of all video watch time on Netflix.

[02/25/25 - 12:01 PM]
Top 10 Week of Feb. 17: "American Murder: Gabby Petito" Hits No. 1 in This Week's Top 10
Audiences also tuned in for the new drama-thriller series "Zero Day" - starring Robert De Niro, about a deadly cyberattack - which debuted at No. 2 in English TV (19.1 million views).

[02/25/25 - 09:11 AM]
Los Angeles Lakers vs. Denver Nuggets on "NBA Saturday Primetime on ABC" Viewership Up 29 Percent and Most-Watched Program of the Night Across All of Television
The game broadcast averaged 2,870,000 viewers and was the most-watched program of the night across all of television, according to Nielsen.

[02/21/25 - 02:45 PM]
4 Nations Face-Off: Canada-USA Championship Game Delivers 9.3 Million Viewers; ESPN's Largest Hockey Audience Ever
The telecast peaked with 10.4 million viewers and was the most-viewed non-NFL event ever on ESPN+.

[02/21/25 - 10:15 AM]
"High Potential" Finishes Spectacular First Season Hitting Series Highs
In addition, "High Potential" achieved a remarkable benchmark for the finale episode, earning a series high on streaming and becoming ABC's best drama episode ever, based on seven-day views on Hulu and Hulu on Disney+.

[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).

[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).

[02/18/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 10: Romance Sweeps the Top 10 Off Its Feet for Valentine's Day
The Italian getaway "La Dolce Villa" topped the English films list (19.8 million views), hitting the Top 10 in 90 countries, while Amy Schumer's "Kinda Pregnant" followed hot on its heels at No. 2 (13.7 million views).

[02/18/25 - 09:22 AM]
"The White Lotus" Season 3 Premiere Checks in with 2.4 Million Viewers, Up 57% Growth from Previous Season
After 36 hours the Season 3 premiere has doubled the Season 2 premiere episode during the same amount of time, and grew 90% since Sunday night, bringing the domestic audience to 4.6 million cross platform viewers.

[02/18/25 - 06:02 AM]
The CW Network Delivers 1.8 Million Total Viewers for NASCAR Xfinity Series Season Opener
The season opener at Daytona delivered the largest audience for any Xfinity Series race in almost three years, with 1.8 million total viewers, according to Nielsen fast national ratings.

[02/17/25 - 04:03 PM]
"SNL50: The Anniversary Special" Watched by 14.8 Million Viewers and Scored a 2.53 Rating in the 18-49 Demo Across Both NBC and Peacock in Live + Same Day Viewing
It's NBC's most-watched primetime entertainment telecast in both categories in five years (since the 2020 Golden Globe Awards).

[02/17/25 - 11:03 AM]
ABC Scores Significant Tuesday Night Linear Win Over Original Series Network Competition for First Time This Season in Total Viewers and Adults 18-49
Powering Tuesday nights at 9 p.m., "High Potential" continued its remarkable momentum becoming the No. 1 show of the night on broadcast and cable, earning 8.35 million Total Viewers and 0.69 rating in Adults 18-49.

[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.