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[04/12/11 - 12:33 PM]
New Comedy "Breaking In" Ranked as FOX's Highest Rated Sitcom Series Premiere in Over Five Years Among Total Viewers
FOX spins the numbers for the week of April 4-10.
[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF APRIL 4 - 10, 2011

FOX finished a close second thanks to AMERICAN IDOL and the outstanding premiere of new comedy BREAKING IN, which ranked as FOX's highest rated sitcom series premiere in over five years among Total Viewers. Season to date, FOX continues to outperform the No. 2 network by a half of a ratings point among Adults 18-49 (3.5 vs. 3.0) and is performing in line with last season (3.5/10 vs. 3.7/10).

Key highlights from last week include:

· On Wednesday, FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed its nearest competitor for the night by +113% in Adults 18-49 (6.4 vs. 3.0 for CBS) and +75% in Total Viewers (19.8 vs. CBS' 11.4 Mil.)

· AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +103% in A18-49 (7.3 vs. Criminal Minds' 3.6) and +64% in Total Viewers (23.1 vs. Criminal Minds' 14.1 Mil.)

· AMERICAN IDOL retained 95% of last Wednesday's performance in Adults 18-49 (7.3 vs. 7.7) and retained 95% in Total Viewers (23.1 vs. 24.2 Mil.). AMERICAN IDOL also retained 100% vs. the comparable telecast last year in A18-49 (7.3/21 vs. 7.3/20, Top 9 on 4/6/10) and gained +11% in Total Viewers (23.1 vs. 20.9 Mil.)

· The series debut of BREAKING IN ranked as the highest rated FOX sitcom series premiere in over five years among Total Viewers (since 3/15/06, The Loop) and is the highest rated FOX live-action sitcom series premiere in over four years among Adults 18-49 (since 3/04/07, The Winner).

· BREAKING IN showed the strongest retention for a sitcom leading out of AMERICAN IDOL in over four years among Adults 18-49 and Total Viewers (since 4/4/07, TIL DEATH) and is the highest rated FOX live-action sitcom telecast in over three years among Adults 18-49 and among Total Viewers (since 3/25/08, TIL DEATH).

· BREAKING IN was the second highest rated program of the night among Adults 18-34, behind only AMERICAN IDOL.

· On Thursday, FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and key demos and outperformed the next highest rated net for the night by +60% in Adults 18-49 (4.8 vs. CBS' 3.0) and +27% in Total Viewers (16.2 vs. CBS' 12.8 Mil.)

· AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the combined 4-net competition in the 8p hour by +8% in Total Viewers (21.5 vs. 20.0 Mil.) and outperformed the next highest rated program of the night by +73% in Adults 18-49 (6.4 vs. 3.7 for The Big Bang Theory) and +41% in Total Viewers (21.5 vs. 15.2 Mil for The Mentalist.)

· In the 8p hour AMERICAN IDOL outperformed the next highest rated net by +107% in Adults 18-49 (6.4 vs. 3.1 for CBS) and +115% in Total Viewers (21.5 vs. 10.0 for CBS).

· BONES won its time period among A18-49, A18-34, Teens and key demos and was the second highest rated program of the night in A18-34 (tie) and Teens behind only AMERICAN IDOL.

10/11 FOX Scripted Programs: Live + 7 among Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/27/11), FOX's scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 3/27 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

HOUSE 3.7/10 5.0/13 +35%

CHICAGO CODE 2.1/6 2.6/6 +24%

GLEE 5.1/15 6.3/17 +24%

RAISING HOPE 2.7/7 3.2/8 +19%

TRAFFIC LIGHT 1.5/4 1.7/4 +13%

BONES 2.9/8 3.8/10 +31%

FRINGE 1.7/5 2.5/7 +47%

THE SIMPSONS 3.4/9 3.8/10 +12%

BOB'S BURGERS 2.5/6 2.7/7 +8%

THE CLEVELAND SHOW 2.8/7 3.1/7 +11%

FAMILY GUY 3.7/9 4.5/10 +22%

AMERICAN DAD 2.5/6 2.8/7 +12%

10/11 FOX Scripted Programs: Live +7 among Total Viewers

Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/27/11), FOX's scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 3/27 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

HOUSE 10.4 12.9 +24%

CHICAGO CODE 7.7 9.2 +19%

GLEE 12.5 15.1 +21%

RAISING HOPE 6.4 7.5 +17%

TRAFFIC LIGHT 3.7 4.1 +11%

BONES 9.9 12.0 +21%

FRINGE 4.6 6.4 +39%

THE SIMPSONS 7.5 8.2 +9%

BOB'S BURGERS 5.2 5.5 +6%

THE CLEVELAND SHOW 5.9 6.4 +8%

FAMILY GUY 7.5 8.8 +17%

AMERICAN DAD 5.2 5.7 +10%

Weekly Program Rankers

FOX had 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 3), BREAKING IN (No. 8), FAMILY GUY (No. 9) and BONES (No. 10).

FOX had 9 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), FAMILY GUY (No. 4), BREAKING IN (No. 6), CLEVELAND (No. 7), BONES (No. 8 tie), THE SIMPSONS (No. 8 tie), BOB'S BURGERS (No. 14) and AMERICAN DAD (No. 20).

FOX had 10 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 3), FAMILY GUY (No. 4), BONES (No. 6 tie), CLEVELAND (No. 6 tie), THE SIMPSONS (No. 8), BOB'S BURGERS (No. 11), BREAKING IN (No. 13), GLEE (No. 15 tie) and AMERICAN DAD (No. 20).

FOX had 3 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 3) and BONES (No. 19).

NIGHTLY AND PROGRAM HIGHLIGHTS - APRIL 4 - 10, 2011

MONDAY

8:00-9:01 HOUSE (R): (Adults 18-49: 1.4/4, 4.5 Mil Total Viewers)

9:01-10:00 THE CHICAGO CODE (R): (Adults 18-49: 1.2/3, 3.9 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.3/3, 4.2 Mil Total Viewers)

At 8p a HOUSE encore did a 1.4/4 among Adults 18-49 followed by an encore THE CHICAGO CODE (1.2/3).

FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.

TUESDAY

8:00-9:01 GLEE (R): (Adults 18-49: 1.3/4, 3.9 Mil Total Viewers)

9:01-9:31 RAISING HOPE (R): (Adults 18-49: 1.1/3, 2.9 Mil Total Viewers)

9:31-10:00 TRAFFIC LIGHT (R): (Adults 18-49: 0.8/2, 1.9 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.1/3, 3.2 Mil Total Viewers)

At 8p an encore GLEE did a 1.3/4 among Adults 18-49 followed by encores of RAISING HOPE (1.1/3) and TRAFFIC LIGHT (0.8/2).

FOX ranked #4 for the night in Adults 18-49 and Adults 18-34.

WEDNESDAY

8:00-9:30 AMERICAN IDOL: (Adults 18-49: 7.3/21, 23.1 Mil Total Viewers)

9:30-10:00 BREAKING IN (P): (Adults 18-49: 3.5/9, 9.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 6.4/18, 19.8 Mil Total Viewers)

FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed its nearest competitor for the night by +113% in Adults 18-49 (6.4 vs. 3.0 for CBS) and +75% in Total Viewers (19.8 vs. CBS' 11.4 Mil.)

AMERICAN IDOL did a 7.3/21 among Adults 18-49 and was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +103% in A18-49 (7.3 vs. Criminal Minds' 3.6) and +64% in Total Viewers (23.1 vs. Criminal Minds' 14.1 Mil.)

AMERICAN IDOL retained 95% of last Wednesday's performance in Adults 18-49 (7.3 vs. 7.7) and retained 95% in Total Viewers (23.1 vs. 24.2 Mil.) and retained 100% vs. the comparable telecast last year in A18-49 (7.3/21 vs. 7.3/20, Top 9 on 4/6/10) and gained +11% in Total Viewers (23.1 vs. 20.9 Mil.)

AMERICAN IDOL showed impressive growth throughout the night and gained +16% in its last half hour vs. its first (7.8 vs. 6.7) and +18% in Total Viewers (24.9 vs. 21.1 Mil.)

In its 8-9:30p time period AMERICAN IDOL outperformed the combined 4-net competition by +14% in Adults 18-49 (7.3 vs. 6.4) and +9% in Total Viewers (23.1 vs. 21.2 Mil.)

The series debut of BREAKING IN did a 3.5/9 among Adults 18-49 and is the highest rated FOX sitcom series premiere in over five years among Total Viewers (since 3/15/06, The Loop) and is the highest rated FOX live-action sitcom series premiere in over four years among Adults 18-49 (since 3/04/07, The Winner).

BREAKING IN showed the strongest retention for a sitcom leading out of AMERICAN IDOL in over four years among Adults 18-49 and Total Viewers (since 4/4/07, TIL DEATH) and is the highest rated FOX live-action sitcom telecast in over three years among Adults 18-49 and among Total Viewers (since 3/25/08, TIL DEATH).

BREAKING IN outperformed FOX's prior season average so far in the Wed/930-10p time period (excluding AMERICAN IDOL) by +30% among Adults 18-49 (3.5/9 vs. 2.7/7) and +52% among Total Viewers (9.9 vs. 6.5).

In the 930p half hour BREAKING IN ranked #2 in A18-49 and beat an original Mr. Sunshine in head to head competition by +119% among Adults 18-49 (3.5/9 vs. 1.6/4) and +109% among Total Viewers (9.8 vs. 4.7 Mil).

BREAKING IN was the second highest rated program of the night among Adults 18-34, behind only AMERICAN IDOL.

THURSDAY

8:00-9:02 AMERICAN IDOL: (Adults 18-49: 6.4/20, 21.5 Mil Total Viewers)

9:02-10:01 BONES: (Adults 18-49: 3.2/9, 10.6 Mil Total Viewers)

8:00-10:01 FOX PRIME: (Adults 18-49: 4.8/14, 16.2 Mil Total Viewers)

FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and key demos and outperformed the next highest rated net for the night by +60% in Adults 18-49 (4.8 vs. CBS' 3.0) and +27% in Total Viewers (16.2 vs. CBS' 12.8 Mil.)

AMERICAN IDOL Results show did a 6.4/20 among Adults 18-49 and retained 94% of last Thursday's Results show in Adults 18-49 (6.4 vs. 6.8) and 91% in Total Viewers (21.5 vs. 22.6 Mil).

AMERICAN IDOL retained 96% of the comparable telecast last year in A18-49 (6.4 vs. 6.7 on 4/7/10) and was up +6% in Total Viewers (21.5 vs. 20.2 Mil.)

AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the combined 4-net competition in the 8p hour by +8% in Total Viewers (21.5 vs. 20.0 Mil.) and outperformed the next highest rated program of the night by +73% in Adults 18-49 (6.4 vs. 3.7 for The Big Bang Theory) and +41% in Total Viewers (21.5 vs. 15.2 Mil for The Mentalist.)

In the 8p hour AMERICAN IDOL outperformed the next highest rated net by +107% in Adults 18-49 (6.4 vs. 3.1 for CBS) and +115% in Total Viewers (21.5 vs. 10.0 for CBS).

AMERICAN IDOL showed strong growth in the hour, gaining +19% in its last half hour vs. its first in A18-49 (6.9 vs. 5.8) and +18% in Total Viewers (23.1 vs. 19.6 Mil.)

So far this season with Comparable Most Current ratings AMERICAN IDOL retained 92% of last year's same telecasts in A18-49 (8.5/23 vs. 9.2/24, through Top 9 Results, 4/7/10) and 98% in Total Viewers (24.9 vs. 25.3 Mil.)

BONES posted a 3.2/9 among Adults 18-49 and won the 9p hour among A18-49, A18-34, Teens and key demos.

BONES was the second highest rated program of the night in A18-34 (tie) and Teens behind only AMERICAN IDOL.

FRIDAY

8:00-8:59 KITCHEN NIGHTMARES (R): (Adults 18-49: 1.2/4, 2.9 Mil Total Viewers)

8:59-10:00 FRINGE (R): (Adults 18-49: 0.6/2, 1.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 0.9/3, 2.3 Mil Total Viewers)

FOX ranked #4 for the night among Adults 18-49 and #3 among Adults 18-34 (tie) with encores of KITCHEN NIGHTMARES (1.2/4) and FRINGE (0.6/2).

SATURDAY

8:00-11:14 NASCAR: TEXAS 500 (S): (ADULTS 18 49: 2.0/7, 7.0 Mil Total Viewers)

8:00-11:00 FOX PRIME: (ADULTS 18 49: 2.0/7, 7.0 Mil Total Viewers)

The NASCAR Race: Texas 500 led FOX to a #1 rank for the night on a total primetime basis among Adults 18-49, Adults 18-34, Total Viewers, Adults 25-54, Teens (tie) and all key male and female demos.

SUNDAY

7:00-7:30 CLEVELAND (R): (ADULTS 18 49: 1.0/3, 2.1 Mil Total Viewers)

7:30-7:59 AMERICAN DAD: (ADULTS 18 49: 1.6/5, 3.4 Mil Total Viewers)

7:59-8:31 SIMPSONS: (ADULTS 18 49: 2.3/7, 5.1 Mil Total Viewers)

8:31-9:00 BOB'S BURGERS: (ADULTS 18 49: 1.9/5, 4.0 Mil Total Viewers)

9:00-9:31 FAMILY GUY: (ADULTS 18 49: 3.3/9, 6.6 Mil Total Viewers)

9:31-10:00 CLEVELAND: (ADULTS 18 49: 2.4/6, 4.9 Mil Total Viewers)

7:00-10:00 FOX PRIME: (ADULTS 18 49: 2.1/6, 4.4 Mil Total Viewers)

At 7p an encore THE CLEVELAND SHOW posted a 1.0/3 among Adults 18-49 followed by an original AMERICAN DAD which did a 1.6/5.

THE SIMPSONS at 8p did a 2.3/7 among Adults 18-49 and BOB'S BURGERS at 830p did a 1.9/5.

At 9p FAMILY GUY posted a 3.3/9 among Adults 18-49 the same as its last original (3/20/11) and was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens. THE CLEVELAND SHOW at 9:30p did a 2.4/6, up +14% from last week (2.1/5).

FOX ranked #2 for the night in Adults 18-49 and #1 in Adults 18-34 and Teens.

APRIL 4 - 10, 2011

TOTAL PRIMETIME

ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)

FOX 2.6/8 FOX 2.0/7 FOX 7.8

ABC 1.9/5 ABC 1.4/4 ABC 7.6

CBS 2.7/8 CBS 1.8/6 CBS 11.2

NBC 1.5/4 NBC 1.1/4 NBC 5.1





  [april 2011]  
S
M
T
W
T
F
S
     


· AMERICAN DAD (TBS)
· AMERICAN IDOL (ABC)
· BOB'S BURGERS (FOX)
· BONES (FOX)
· BREAKING IN (FOX)
· CHICAGO CODE, THE (FOX)
· CLEVELAND SHOW, THE (FOX)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GLEE (FOX)
· HOUSE (FOX)
· KITCHEN NIGHTMARES (FOX)
· RAISING HOPE (FOX)
· SIMPSONS, THE (FOX)
· TRAFFIC LIGHT (FOX)




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