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ABC Posts Strong Year to Year Wednesday Gains
Some early info on ABC's Wednesday, ahead of the regular press release.
Versus the same Wednesday last year, when it also aired a mix of 3 repeat and 2 original programs, ABC posted double-digit percentage increases in both Total Viewers (+24%) and Adults 18-49 (+15%).
From 8-9pm, against the first hour of Fox's American Idol and CBS' Survivor: Redemption Island, ABC's back-to-back repeats of The Middle dominated NBC's original Minute To Win It for the 2nd week in a row, beating the NBC gamer by 42% in Total Viewers and by 33% in Adults 18-49.
At 9pm, ABC's replay Modern Family took full control of its repeat competition, topping NBC's Law & Order: SVU by wide margins in Total Viewers (+93%) and Adults 18-49 (+175%). In viewers and young adults, Modern Family marked its 3rd-highest-ever repeat numbers against an installment of American Idol.
Opposite the final segment of Idol in the 9:30pm half-hour, ABC's Mr. Sunshine built week to week by 8% in Adults 18-34 and by 13% in Women 18-34. The new comedy improved its time period for ABC over the year-ago night by 1.1 million viewers and by 38% in Adults 18-49.
ABC's Off the Map ranked #2 against its CBS and NBC drama competition in the 10 o'clock hour among Adults 18-34 and key Women (W18-34/W18-49). The ABC freshman drama once again delivered year-to-year time-period increases, boosting the hour by 27% in Total Viewers and by 27% in Adults 18-49 from the year-ago night with original drama programming.
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