or


[03/10/11 - 11:13 AM]
Jay Leno and Jimmy Fallon Finish #1 vs. ABC and CBS Competition for the February 2011 Sweep
NBC spins the late-night numbers for the week of February 28-March 4.

[via press release from NBC]

JAY LENO AND JIMMY FALLON FINISH #1 VS. ABC AND CBS COMPETITION FOR THE FEBRUARY 2011 SWEEP

JAY, JIMMY AND CARSON DALY MATCH THEIR 18-49 RATINGS FOR THE PRIOR SWEEP MONTH IN NOVEMBER AND GENERATE GAINS IN TOTAL VIEWERS

SEASON TO DATE, 'TONIGHT' IS UP 37 PERCENT IN TOTAL VIEWERS VS. LAST YEAR AND JIMMY FALLON GROWS BY 21 PERCENT

CARSON DALY IS UP SEASON TO DATE BY 10 PERCENT IN 18-49 VIEWERS AND 24 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - March 10, 2011 - NBC's "The Tonight Show with Jay Leno" is #1 for the February 2011 sweep versus CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also topped CBS's "Late Late Show with Craig Ferguson" and "Kimmel" in 18-49 viewers, total viewers and other key categories.

Jay, Jimmy and Carson Daly all matched their adult 18-49 ratings for the prior sweep month, November 2010, and delivered gains versus November in total viewers. Note that results for the February sweep of one year ago are anomalous, with NBC late-night programming having been preempted for two weeks by Olympics coverage.

Jay scored a 1.0 rating in adults 18-49 for both February 2011 and November 2010 and was up 1 percent February versus November in total viewers (3.936 million vs. 3.911 million). At 12:35 a.m. ET, Jimmy Fallon earned a 0.6 in 18-49 during both the February and November sweeps and was up 3 percent in total viewers comparing February to November (1.810 million vs. 1.759 million). At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.4 in 18-49 in February and November and was up 2 percent February versus November in total viewers (1.028 million vs. 1.005 million).

Versus the prior sweep month, November 2010, Jimmy Fallon moved past CBS's "Late Late Show with Craig Ferguson" in total viewers while increasing his margin of victory in viewers 18-49. For February, Jimmy Fallon topped "Late Late Show" by a 19 percent margin in adult 18-49 viewers (820,000 vs. 690,000), up from a November margin of 17 percent (800,000 vs. 681,000). In total viewers, Jimmy took February over "Late Late Show" by a 3 percent margin (1.810 million vs. 1.762 million) after "Late Late Show" led November by 1 percent (1.774 million vs. 1.759 million).

Versus the first 24 weeks of last season, "Tonight" is up by 37 percent in total viewers (3.899 million vs. 2.845 million), while "Late Show" is down 12 percent (3.620 million vs. 4.121 million). At 12:35 a.m. ET, Jimmy Fallon is up 21 percent versus his year-ago pace in total viewers (1.785 million vs. 1.478 million), while "Late Late Show" is down 8 percent (1.776 million vs. 1.934 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 10 percent in 18-49 viewers (501,000 vs. 457,000) and up 24 percent in total viewers (1.009 million vs. 812,000).

Jay Leno has ranked #1 for 23 of 24 weeks this season versus "Late Show" in viewers 18-49 and for 22 of 24 weeks in total viewers. Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 24 of 24 weeks this season. In total viewers, Jimmy has won 14 of the last 16 weeks versus "Late Late Show."

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of February 28 - March 4. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date and February sweep figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share
CBS "Late Show," 0.9/4*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 0.9/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.6/3*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/4
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers*
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.9 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.1 million viewers*

* Monday's "Last Call" and Friday's "Late Show" and "Kimmel" were encores.

FEBRUARY SWEEP

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/4
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.8 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.8 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.9 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 28 - MARCH 4:

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.6

TBS, midnight-1 a.m., "Lopez Tonight," 0.3

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

TBS, 11 p.m.-midnight, "Conan," 1.1 million

TBS, midnight-1 a.m., "Lopez Tonight," 0.6 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.