or


[12/28/10 - 10:26 AM]
ABC's Weekly Primetime Ratings - Week #14
ABC spins the numbers for the week of December 20-26.

[via press release from ABC]

Primetime Ratings Report For the week of December 20, 2010 (Based on National Live + Same Day Program Ratings)

ABC's Repeat "The Middle" Wins at 8pm Over Original Competition, Generating its 2nd-Most-Watched-Ever Encore Airing on the Night

Posting its Best-Ever Lead-in Retention and Beating Original Competition, ABC's "Better with You" Rebroadcast Jumps Week to Week by Double-Digit Percentages

ABC's Replay "Modern Family" Dominates its Network Rivals on Wednesday Night In Adults 18-49, Beating Fox's Original "Million Dollar Money Drop" by 36% at 9pm

Repeats of Holiday Programming Drive ABC to No. 1 on Thursday, Boosting ABC Year Over Year by 133% in Viewers and 150% in Young Adults

The Net Dominates Saturday in Viewers and Young Adults with Rebroadcast Theatrical "Transformers," Generating Big Year-to-Year Gains for ABC

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Wednesday

"The Middle" (8:00-8:30 p.m.)

Growing week to week, ABC's repeat airing of "The Middle" stood as the most-watched TV show at 8:00 p.m., beating out Fox's original "Human Target" in Total Viewers (6.0 million vs. 5.6 million) and Adults 18-49 (1.5/5 vs. 1.4/5).

· "The Middle" generated its 2nd-biggest-ever repeat audience on the night.

"Better with You" (8:30-9:00 p.m.)

Jumping week to week by double-digit percentages in viewers (+16%) and young adults (+15%), ABC's repeat freshman "Better with You" topped both Fox's original "Human Target" and NBC's original "Undercovers" at 8:30 p.m. in Adults 18-49 (1.5/5), while overshadowing CBS' original holiday special ("Home for the Holidays"). In addition, "Better with You" defeated its broadcast rivals in the half-hour with Adults 18-34 (1.0/4-tie) and across all key Women demos (W18-34/W18-49/W25-54).

· Delivering its best-ever lead-in retention, the new ABC comedy held 100% of its Adult 18-49 audience from "The Middle."

"Modern Family" (9:00-9:30 p.m.)

Building on its lead-in at 9:00 p.m., ABC's replay "Modern Family" led the pack by a wide margin at 9:00 p.m. in Adults 18-49, beating Fox's original "Million Dollar Money Drop" by 36% (1.9/6 vs. 1.4/4). In fact, the encore telecast of ABC's "Modern Family" dominated original competition on each of the other networks during prime, including CBS' "12th Annual Home For the Holidays" special, Fox's entire lineup ("Human Target"/"Million Dollar Money Drop") and NBC's "Undercovers."

Thursday

With its lineup of the animated special "Dr. Seuss' How the Grinch Stole Christmas" from 8:00-8:30 p.m. leading into the live-action feature "Dr. Seuss' How the Grinch Stole Christmas" from 8:30-11:00 p.m., ABC finished No. 1 on Thursday across all key Adult demographics (AD18-34/AD18-49/AD25-54) and Teens 12-17.

· ABC's repeat holiday programming posted a dominant victory over Fox's original Thursday lineup, featuring a 2-hour Million Dollar Money Drop, winning by 33% among Adults 18-49 (1.5/5).

· ABC rose sharply over the same night last year, surging year over year by 133% in Total Viewers (6.3 million vs. 2.7 million) and by 150% in Adults 18-49 (2.0/7 vs. 0.8/3).

"ABC Thursday Movie of the Week: Dr. Seuss' How the Grinch Stole Christmas" (8:30-11:00 p.m.)

ABC's rebroadcast of the live-action feature "Dr. Seuss' How the Grinch Stole Christmas" stood as Thursday's No. 1 TV program in Adults 18-49 (2.1/7), beating its closest competitor by 17% (CBS' "The Big Bang Theory"). The live-action feature also took full control of the night with Adults 18-34 (1.8/7), key Women demos (W18-34/W18-49) and Teens 12-17 (2.0/8).

Saturday

ABC turned in a dominant victory on Saturday evening with its rebroadcast of the theatrical "Transformers," towering over CBS and FOX by 188% in Adults 18-49 and overshadowing NBC by 283% with young adults. In fact, ABC outdelivered its combined broadcast competition in Adults 18-49 (2.3/7 vs. 2.2/8 million - CBS-NBC-FOX).

"ABC Saturday Movie of the Week: Transformers" (8:00-11:00 p.m.)

· The ABC movie stood as Saturday's definitive No. 1 TV program in both Total Viewers (6.1 million) and Adults 18-49 (2.3/7).

· "Transformers" attracted ABC's largest audience for a Saturday night movie in over 2 years and the Net's highest Adults 18-49 number in nearly 3 years - since 5/3/08 and 2/9/08, respectively. Versus its broadcast premiere opposite Fox's "American Idol" finale (5/26/10), the "Transformers" encore produced significantly improved returns for ABC, jumping by 27% in Total Viewers (6.1 million vs. 4.8 million) and by 28% in Adults 18-49 (2.3/7 vs. 1.8/5).

· With the rebroadcast movie, ABC was up over the year-ago night (12/26/09) by 45% in Total Viewers (6.1 million vs. 4.2 million) and by 77% in Adults 18-49 (2.3/7 vs. 1.3/4).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 12/20/10, unless stated otherwise.





  [december 2010]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (ABC)
· BETTER WITH YOU (ABC)
· BIG BANG THEORY, THE (CBS)
· HUMAN TARGET (FOX)
· MIDDLE, THE (ABC)
· MILLION DOLLAR MONEY DROP (FOX)
· MODERN FAMILY (ABC)
· UNDERCOVERS (NBC)





most recent ratings | view all posts
[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.