or


[12/15/10 - 09:29 AM]
TBS Retakes First Place Among Adults 18-34 in Primetime; Network Scored Big in 2010 with Late-Night and Original Sitcoms
TBS spins the numbers for the year to date.

[via press release from TBS]

TBS Retakes First Place Among Adults 18-34 in Primetime; Network Scored Big in 2010 with Late-Night and Original Sitcoms

December 15, 2010

CONAN Scores as Late-Night's Top Talk Show among Young Adults

TBS is closing out 2010 by reclaiming the title as basic cable's #1 network among adults 18-34 in primetime. TBS's extraordinary year included the launch of a new late-night block, a slate of top-rated original sitcoms and strong coverage of the MLB Playoffs.

In 2010, TBS made a landmark move by signing Conan O'Brien to host a new, late-night talk show. CONAN went on to become late-night's #1 talk show with young adults, while Lopez Tonight enjoyed a strong start in its new midnight timeslot. TBS also launched its first one-hour comedy Glory Daze, which has performed extremely well among adults 18-34, and the sitcom Are We There Yet?, which became basic cable's #1 sitcom among adults 18-49 and television's #1 primetime scripted series with young African-American adults. TBS enjoyed continued strength from the network's two Tyler Perry series, Meet the Browns and House of Payne.

"TBS scored tremendous success this year with some of the most popular and most talked-about programming on television," said Michael Wright, executive vice president and head of programming for TBS, TNT and Turner Classic Movies (TCM). "We couldn't be more thrilled with the success of our late-night lineup and its popularity among young adults. Meanwhile, our Wednesday original sitcoms made their mark as the biggest on cable and tremendous drivers behind the diversity of our audience."

2010 Ratings Highlights:

· TBS is on track to reclaim its title as basic cable's #1 network among adults 18-34 (558,000) in primetime for 2010. The network also boasts a remarkable primetime median age of just 35. By comparison, broadcast networks NBC and ABC each have a median age of 50, while CBS has a median age of 55 and FOX a median age of 45.

· TBS's biggest story of the year was the arrival of Conan O'Brien to the network's late-night lineup. Since its premiere, CONAN has proven itself to be a powerhouse hit among young adults. Through its first four weeks on TBS, the series ranked as television's #1 late-night talk show among adults 18-34 and adults 18-49. CONAN's delivery of adults 18-34 was more than double the show's nearest competitors. CONAN's median age � 33 � is the youngest late-night talk show.

· Lopez Tonight is a success in its new midnight timeslot following CONAN. Lopez Tonight has averaged 346,000 adults 18-34 at midnight, up 11% over its 2010 deliveries in the 11 p.m. timeslot. Lopez Tonight is also averaging 586,000 adults 18-49 at midnight, up 8% over the 11 p.m. performance.

· TBS's roster of original and acquired sitcoms continued to dominate the field, with Are We There Yet? ranking as basic cable's #1 sitcom for the year in delivery of adults 18-49, followed by Tyler Perry's Meet the Browns.

· Proving TBS's strength with diverse audiences, Are We There Yet? ranked as the #1 scripted primetime series on all of television in delivery of African-American adults 18-49 and was second only to American Idol among all series for the year. In addition, Tyler Perry's Meet the Browns made the Top 3 scripted series of the year with African-American adults 18-49.

· TBS entered the one-hour comedy arena with Glory Daze, which has averaged 709,000 adults 18-34, well above the network's primetime average in that demo. The show has also averaged more than 1 million adults 18-49 and 1.5 million total viewers, with a remarkable median age of 28.

· TBS's MLB Playoffs coverage, which included all four League Division Series and the American League Championship Series, experienced strong growth compared to 2009, with viewers up 9%, adults 18-34 up 7%, adults 18-49 up 5%, adults 25-54 up 8% and male adult demos up double-digit percentages. The ALCS drove the growth, as it was up 36% among viewers, 29% among adults 18-34, 32% among adults 18-49 and 40% among adults 25-54.

Looking ahead to 2011, TBS will welcome back Are We There Yet? to the Wednesday lineup in January, along with new episodes of Tyler Perry's House of Payne. For the first time, TBS will share coverage of the NCAA Men's Basketball Tournament with TNT, truTV and CBS.

About TBS

TBS, a division of Turner Broadcasting System, Inc., is television's top-rated comedy network and is available in 100.8 million households. It serves as home to such original comedy series as Glory Daze, Are We There Yet? and Tyler Perry's House of Payne and Meet the Browns; the late-night series CONAN, starring Conan O'Brien, and Lopez Tonight, starring George Lopez; hot contemporary comedies like Family Guy and The Office; special events, including star-studded comedy festivals in Chicago; blockbuster movies; hosted movie showcases; and championship sports.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2010]  
S
M
T
W
T
F
S
   


· ARE WE THERE YET? (TBS)
· GLORY DAZE (TBS)
· HOUSE OF PAYNE (BET)
· TYLER PERRY'S MEET THE BROWNS (TBS)





most recent ratings | view all posts
[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 10:32 AM]
Taylor Sheridan's "Landman" Explodes with Over 5M Global Viewers Across Paramount+ and Linear Preview
The series also secured the #1 spot for a U.S. premiere in Paramount+ history within its first three days.

[11/19/24 - 01:38 PM]
Food Network's "Harry Potter: Wizards of Baking" Conjures Ratings and Reach with Series Premiere
The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[11/19/24 - 12:58 PM]
"Abbott Elementary" Hits Season Highs in Total Viewers and Adults 18-49 with 6.33 Million Total Viewers and 2.21 Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, "Abbott Elementary" hit season highs in both Total Viewers (6.33 million) and Adults 18-49 (2.21 rating) with its November 6 episode.

[11/19/24 - 12:01 PM]
Netflix Top 10 Week of Nov. 11: "Jake Paul vs. Mike Tyson" Has Knockout Debut; "Hot Frosty" Heats Up at #1
Season 2 of the animated series "Arcane" held its place at #2 on the English TV List with 7.4M views and brought Season 1 back onto the list at #8 with 2.6M views.

[11/19/24 - 10:31 AM]
Netflix and Most Valuable Promotions' Jake Paul vs Mike Tyson Mega-Event Makes History with Over 108 Million Live Global Viewers
The Jake Paul vs Mike Tyson fight is the most-streamed sporting event ever, peaking at 65 million concurrent streams, with 38 million concurrent streams in the US.

[11/18/24 - 10:00 AM]
Four CBS Daytime Shows Post Year-Over-Year Growth
"The Late Show with Stephen Colbert" has also retained its #1 status with a 16% increase in total viewers vs. last year.

[11/16/24 - 02:04 PM]
60 Million Households Tuned in Live for Jake Paul vs. Mike Tyson with Nearly 50 Million for Amanda Serrano vs. Katie Taylor 2 During the Netflix and Most Valuable Promotions Mega-Event
Additional viewership information, including total viewers, will be released early this week.

[11/15/24 - 11:44 AM]
"Live with Kelly and Mark" Halloween Week Scares Up Season Highs in Total Viewers and Households
Thursday's Halloween celebration "Only HALLOWEEN in the Building," featuring the annual fan-favorite costume contest, was the show's top telecast in both Total Viewers (2.396 million) and Households (1.64 rating) in seven months.

[11/15/24 - 10:14 AM]
"Dancing with the Stars" 500th Telecast Is Top Entertainment Program of the Night in Adults 18-49
In addition, the milestone episode ranked as the No. 1 telecast on Tuesday night in Women 18-34 (0.92 rating) and Women 18-49 (0.95 rating), as well as Teens 12-17 (0.29 rating) and Adults 25-54 (0.93 rating).

[11/13/24 - 11:30 AM]
"Doctor Odyssey" Series Premiere Swells +482% Over Live+Same Day Audience in Adults 18-49
Plus: "9-1-1" kicked off season eight with an action-packed three-episode story arc rising +156% in Total Viewers (12.64 million vs. 4.93 million) and +519% in Adults 18-49 (2.91 rating vs. 0.47 rating) over its initial Live+Same Day audience.

[11/13/24 - 02:31 AM]
"Citadel: Honey Bunny" Was Prime Video's Most Watched Series Globally This Weekend
The series was in the Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content.

[11/12/24 - 12:06 PM]
Netflix Top 10 Week of Nov. 4: "Countdown: Paul vs. Tyson" Enters the Ring; "Meet Me Next Christmas" Unwraps #1
Season 2, Act I of "Arcane," the animated series based on the popular multiplayer online battle arena game League of Legends, also had a strong debut, taking second place with 6.3M views.

[11/12/24 - 06:30 AM]
Sunday's Return of "Yellowstone" Delivered Biggest Premiere Night Audience Ever with 16.4M Viewers
The Season 5B debut was up 3% vs. Season 5A's premiere night in 2022 (16.4M vs. 15.9M) based on VideoAmp.

[11/11/24 - 04:31 PM]
"The Daily Show's" Hour-Long Election Night Special Hosted by Jon Stewart Delivered Most-Watched Episode Ever on Paramount+ and the #1 Most-Viewed Entertainment Episode on Social for Election Day
Jon Stewart's monologue ranked as the #1 most engaging election night TikTok video across the TV Universe with 472K engagements.