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[11/02/10 - 11:49 AM]
FOX Dominates The Week, Closes In On CBS This Fall
FOX spins the numbers for the week of October 25-31.
[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 25 - 31, 2010

FOX DOMINATES THE WEEK, CLOSES IN ON CBS THIS FALL

FOX made meaningful gains on its competitors this past week, moving solidly into second place for the Fall and closing the gap with CBS down to two tenths of a ratings point (3.1 vs. 3.3).

FOX dominated the week at No. 1 among Adults 18-49, Adults 18-34 and Total Viewers, thanks to strong performances by GLEE's Rocky Horror episode, a Halloween-themed installment of RAISING HOPE, and four MLB WORLD SERIES games. FOX posted a 3.7/11 for the week - the highest Live + Same Day weekly rating for any network this season - and outperformed the next highest rated network (CBS) by +42%.

Key weekly highlights:

· FOX won Tuesday night among Adults 18-49, Adults 18-34 and Teens with a Halloween-themed night of GLEE and RAISING HOPE.

· Coming back with an original episode, GLEE delivered a 4.9/13 and grew +4% among Adults 18-49 versus its most recent original (4.7/13 on 10/12/10).

· GLEE was once again the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens - as it has been on all five Tuesdays on which FOX aired original episodes

· At 9p RAISING HOPE also returned with an original and delivered a 2.5/7 among Adults 18-49, right in line with its last original telecast (2.5/6 on 10/12/10). RAISING HOPE ranked No. 1 among Adults 18-34 and Teens.

· FOX also ranked No. 1 on Wednesday, Thursday and Saturday with MLB WORLD SERIES GAMES 1, 2 and 3, and posted a solid GAME 4 on Sunday.

· WORLD SERIES GAME 1: TEXAS AT SAN FRANCISCO from 7:53-11:36p posted a 4.7/14 among Adults 18-49.

· WORLD SERIES GAME 2: TEXAS AT SAN FRANCISCO from 7:53-11:06p posted a 4.0/12 among Adults 18-49.

· MLB WORLD SERIES GAME 3: SAN FRANCISCO AT TEXAS posted a 2.9/11 among Adults 18-49 from 6:54-9:52p.

· WORLD SERIES GAME 4: SAN FRANCISCO AT TEXAS from 8:18-11:32p posted a 4.3/11 among Adults 18-49.

10/11 FOX Scripted Programs: Live + 7 in Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/17/10), FOX's scripted programs have shown significant increases among Adults 18-49:

10/11 Season thru 10/17 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

House 3.9/11 5.2/13 +33%

Lie to Me 2.0/5 2.7/6 +35%

Glee 5.2/15 6.4/17 +23%

Raising Hope 2.8/7 3.3/8 +18%

Running Wilde 1.9/5 2.1/5 +11%

Bones 2.6/8 3.5/10 +35%

Fringe 2.0/6 2.9/7 +45%

Good Guys 0.8/3 1.1/3 +38%

Simpsons 3.6/10 3.9/11 +8%

Cleveland 2.9/8 3.2/8 +10%

Family Guy 4.1/10 4.8/11 +17%

American Dad 2.7/7 3.1/7 +15%

10/11 FOX Scripted Programs: Live +7 in Total Viewers

Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/17/10), FOX's scripted programs have shown significant increases among Total Viewers:

10/11 Season thru 10/17 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

House 10.4 13.0 +25%

Lie to Me 5.7 7.4 +30%

Glee 12.2 14.6 +20%

Raising Hope 6.7 7.6 +13%

Running Wilde 4.3 4.7 +9%

Bones 9.6 11.6 +21%

Fringe 5.4 7.2 +33%

Good Guys 2.5 3.2 +28%

Simpsons 7.7 8.4 +9%

Cleveland 6.3 6.8 +8%

Family Guy 8.3 9.6 +16%

American Dad 5.8 6.4 +10%

Weekly Program Rankers***

FOX had 4 of the Top 20 programs among Adults 18-49: GLEE (No. 3), WORLD SERIES GAME #1 (No. 4), WORLD SERIES GAME #4 (No. 6) and WORLD SERIES GAME #2 (No. 10).

FOX had 5 of the Top 20 programs among Adults 18-34: GLEE (No. 2), WORLD SERIES GAME #1 (No. 5), WORLD SERIES GAME #4 (No. 7), WORLD SERIES GAME #2 (No. 8) and RAISING HOPE (No. 18).

FOX had 6 of the Top 20 programs among Teens: GLEE (No. 1), WORLD SERIES GAME #1 (No. 4), RAISING HOPE (No. 5), RAISING HOPE SP 10/26 9:30 PM (No. 8), WORLD SERIES GAME #2 (No. 12 tie) and WORLD SERIES GAME #4 (No. 12 tie).

FOX had 5 of the Top 20 programs among Total Viewers: WORLD SERIES GAME #4 (No. 6), WORLD SERIES GAME #1 (No. 7), WORLD SERIES GAME #2 (No. 10), GLEE (No. 17) and WORLD SERIES GAME #3 (No. 19).

***Weekly Rankers exclude all sports pre- and post-games.

Week 10/04-10/10/10: Live+7

NIGHTLY AND PROGRAM HIGHLIGHTS - OCTOBER 25 - 31, 2010

MONDAY

8:00-9:00 HOUSE (R): (A18-49: 1.4/4, 4.0 Mil Total Viewers)

9:00-10:00 LIE TO ME: (A18-49: 1.6/4, 4.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.5/4, 4.1 Mil Total Viewers)

An encore HOUSE posted a 1.4/4 and ranked No. 4 in the 8p hour among Adults 18-49.

Leading out of an encore HOUSE, LIE TO ME at 9p delivered a 1.6/4 among Adults 18-49 and ranked No. 4 in the 9p hour among Adults 18-49.

FOX ranked No. 4 for the night among Adults 18-49.

TUESDAY

8:00-9:01 GLEE: (A18-49: 4.9/13, 11.8 Mil Total Viewers)

9:01-9:31 RAISING HOPE: (A18-49: 2.5/7, 6.0 Mil Total Viewers)

9:31-10:00 RAISING HOPE (S): (A18-49: 2.2/6, 5.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 3.7/10, 8.8 Mil Total Viewers)

FOX won the night among Adults 18-49, Adults 18-34 and Teens.

Coming back with an original episode, GLEE posted a 4.9/13 and was up compared to its most recent original by +4% in Adults 18-49 (4.7/13 on 10/12/10). GLEE was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens as it has been on all its five Tuesday originals so far this season.

GLEE won the 8p hour among Adults 18-49, Adults 18-34, Teens and all key female demos.

At 9p RAISING HOPE also returned with an original and delivered a 2.5/7 among Adults 18-49, even with its telecast from two weeks ago (2.5/6 on 10/12/10). RAISING HOPE ranked No. 3 in the half hour among Adults 18-49 and No. 1 in Adults 18-34 and Teens.

At 9:30p a special RAISING HOPE posted a 2.2/6 and ranked No. 4 in the 9:30p half hour among Adults 18-49 and No. 1 in Adults 18-34 (tie) and Teens.

WEDNESDAY

7:53-11:36 WORLD SERIES GAME 1 (RANGERS&GIANTS) (S): (A18-49: 4.7/14, 15.0 Mil Total Viewers)

8:00-11:00 FOX PRIME: (A18-49: 4.8/14, 15.7 Mil Total Viewers)

FOX won the night with WORLD SERIES GAME 1: TEXAS AT SAN FRANCISCO among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.

WORLD SERIES GAME 1: TEXAS AT SAN FRANCISCO from 7:53-11:36p posted a 4.7/14 among Adults 18-49.

THURSDAY

7:53-11:06 WORLD SERIES GAME 2 (RANGERS&GIANTS) (S): (A18-49: 4.0/12, 14.1 Mil Total Viewers)

8:00-11:00 FOX PRIME: (A18-49: 4.1/12, 14.4 Mil Total Viewers)

FOX won the night with WORLD SERIES GAME 2: TEXAS AT SAN FRANCISCO among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.

WORLD SERIES GAME 2: TEXAS AT SAN FRANCISCO from 7:53-11:06p posted a 4.0/12 among Adults 18-49. In Total Viewers, WORLD SERIES GAME 2 showed a gain of +10% compared to the 2008 non-Yankees World Series Game 2 (14.1 vs. 12.8 Mil.)

FRIDAY

8:00-9:00 HOUSE (R): (A18-49: 0.8/3, 2.7 Mil Total Viewers)

9:00-10:00 GOOD GUYS: (A18-49: 0.7/2, 2.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 0.8/3, 2.5 Mil Total Viewers)

At 8p an encore HOUSE posted a 0.8/3 among Adults 18-49 and THE GOOD GUYS posted a 0.7/2 at 9p.

FOX ranked No. 5 for the night in Adults 18-49 and No. 4 among Adults 18-34 (tie).

SATURDAY

6:54-9:52 WORLD SERIES GAME 3 (GIANTS&RANGERS) (S): (A18-49: 2.9/11, 11.5 Mil Total Viewers)

8:00-9:52 FOX PRIME: (A18-49: 3.3/11, 12.7 Mil Total Viewers)

MLB WORLD SERIES GAME 3: SAN FRANCISCO AT TEXAS posted a 2.9/11 among Adults 18-49 from 6:54-9:52p.

FOX ranked No. 1 for the night among Adults 18-49, Adults 18-34, Teens and all key demos.

SUNDAY

7:00-7:50 NFL OVER-RUN: (A18-49: 8.7/29, 23.8 Mil Total Viewers)

7:50-8:00 THE OT: (A18-49: 5.1/17, 14.3 Mil Total Viewers)

8:00-8:18 WORLD SERIES PRE-GAME (S): (A18-49: 4.7/14, 14.7 Mil Total Viewers)

8:18-11:32 WORLD SERIES GAME 4 (GIANTS&RANGERS) (S): (A18-49: 4.3/11, 15.5 Mil Total Viewers)

7:00-11:00 FOX PRIME: (A18-49: 5.3/15, 17.3 Mil Total Viewers)

WORLD SERIES GAME 4: SAN FRANCISCO AT TEXAS from 8:18-11:32p posted a 4.3/11 among Adults 18-49.

FOX ranked No. 2 for the night among Adults 18-49 and won the night among Total Viewers.

OCTOBER 25 - 31, 2010

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 3.7/11 FOX 3.1/10 FOX 12.0

ABC 2.6/7 ABC 2.0/6 ABC 9.2

CBS 2.6/7 CBS 1.6/5 CBS 11.0

NBC 2.3/7 NBC 1.9/6 NBC 6.6





  [november 2010]  
S
M
T
W
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F
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· AMERICAN DAD (TBS)
· BONES (FOX)
· CLEVELAND SHOW, THE (FOX)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GLEE (FOX)
· GOOD GUYS, THE (FOX)
· HOUSE (FOX)
· LIE TO ME (FOX)
· RAISING HOPE (FOX)
· RUNNING WILDE (FOX)
· SIMPSONS, THE (FOX)




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