or


[08/10/10 - 01:07 PM]
Discovery Channel's Annual Shark Week Celebrated by 30.8 Million People, Making 2010 Most-Watched on Record
Discovery spins the numbers for the week of August 1-7.
[via press release from Discovery]

DISCOVERY CHANNEL'S ANNUAL SHARK WEEK CELEBRATED BY 30.8 MILLION PEOPLE, MAKING 2010 MOST-WATCHED ON RECORD

(Silver Spring, Md.) - Discovery Channel's 23rd annual SHARK WEEK - cable's longest-running programming event - was seen by 30.8 million people this year, making it the most-watched SHARK WEEK on record. The previous record holder was 2008 with 29.1 million viewers. [Source: Nielsen Media Research; cume; M-Su 8-11P; LSD P2+; 6-minute qualifier]

Airing August 1 to 7, 2010, SHARK WEEK featured six premiere programs - including two that earned a place on the list of top five rated SHARK WEEK programs of all time (reported since 1996, based on P2+ Delivery): ULTIMATE AIR JAWS (#2) and INTO THE SHARK BITE (#4). These programs were watched by 3.5 million and 2.9 million unique viewers respectively. [Source: Nielsen Media Research; NHI; M-Su 8-11P; LSD P2+; AA(000)]

Discovery Channel was a top five ad-supported cable network among Men (M25-54/M18-49) every night during SHARK WEEK; it was in the top three on six of the seven nights in both demos.

During SHARK WEEK, Discovery Channel's website visitors viewed 2.4 million streams of shark-related video, a 324 percent increase in online viewership over last year (560,000). In fact, the premiere day alone (August 1) drove almost the same number of video streams on Discovery's site as all of SHARK WEEK 2009. This year, DiscoveryChannel.com visitors watched almost 400 different Shark Week video clips. The most popular was "Great White Sharks Jumping," which was viewed over a half million times (http://dsc.discovery.com/videos/shark-week-great-white-sharks-jumping.html).

SHARK WEEK had people on Facebook and Twitter seeing sharks, as conversation around the iconic annual event took over Facebook status updates and Twitter streams throughout the week. SHARK WEEK and shark-related topics trended across U.S. and worldwide audiences on Twitter, staying in the top ten several days last week.

This year's SHARK WEEK featured footage captured by high-tech, high-definition cameras, enabling viewers to see the power of sharks in ways not possible until now. The team in the kick-off show ULTIMATE AIR JAWS employed an HD camera that shoots in super slow motion - 2,000 frames per second, or 20 to 30 times slower than "typical" slow motion footage. Producer Jeff Kurr and shark expert Chris Fallows slow down the footage of breaching great white sharks from one second in real time to almost a full minute. The unparalleled resolution provides so much detail that you can literally count every tooth in the shark's mouth.

Once again this year, Discovery Channel sought to educate the public about the plight of sharks around the world through public service announcements with partner organizations Oceana, Ocean Conservancy and The Pew Charitable Trust. The PSAs aired each night during primetime, informing viewers about threats currently facing plummeting shark populations.





  [august 2010]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[04/25/24 - 10:37 AM]
ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year
After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.

[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.
[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).
[04/23/24 - 06:01 AM]
"The Spiderwick Chronicles" Makes Roku Channel History with Record-Setting Opening
The series also earned the highest daily reach and most hours streamed of any title to ever debut on The Roku Channel in a singular day.
[04/22/24 - 09:05 AM]
Smash Hit Home Renovation Competition Series "Rock the Block" Delivers Strong Season Ratings for HGTV
Attracting 13.6 million total viewers since it premiered on Monday, March 4, the seven-episode season boasted strong double-digit ratings gains of 53 percent among Adults 25-54 and 58 percent among Women 25-54 over the prior six weeks.

[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.
[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).
[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.