or


[02/12/10 - 11:21 AM]
ABC Grows Its Thursday Audience and Is No. 1 in Adults 18-34 for the 6th Time in 7 Weeks
ABC spins the numbers for Thursday, February 11.

[via press release from ABC]

Quick Take for Thursday, February 11, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite Increased Competition from CBS' "Survivor" Premiere, ABC Grows Its Thursday Audience and is No. 1 in Adults 18-34 for the 6th Time in 7 Weeks

"Deep End" Posts Double-Digit Week-to-Week Gains in Viewers and Young Adults

Building its Overall Audience from the Prior Week, ABC's "Grey's Anatomy" Wins the 9 O'clock Hour in Adults 18-34 and Across All Key Women Demos

"Private Practice" Dominates the 10 O'clock Hour Among Adults 18-34, Standing as No. 1 Series in the Slot for the 12th time in 13 Telecasts this Season

Thursday Night (8:00-11:00 p.m.)

ABC finished a solid second on Thursday in Total Viewers (9.1 million) and Adults 18-49 (3.0/8) to CBS with its airing of the highly-promoted 2-hour premiere of "Survivor: Heroes vs. Villains." The Network ranked No. 1 on the evening with Adults 18-34 (2.6/8-tie) for the 6th time in 7 weeks. ABC also topped the evening with Women 18-34, leading its nearest competition by 34% (3.9/11 vs. 2.9/8-CBS).

� Despite the heightened competition on the night, ABC increased its overall Thursday audience (9.1 million) for the 2nd consecutive week.

"The Deep End" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. against the opening hour of "Survivor," ABC's "The Deep End" posted week-to-week gains in both Total Viewers (+12% - 5.7 million vs. 5.1 million) and Adults 18-49 (+15% - 1.5/4 vs. 1.3/4).

"Grey's Anatomy" (9:00-10:00 p.m.)

Opposite the second half of "Survivor," ABC's "Grey's Anatomy" ranked No. 1 in its time slot with Adults 18-34 (3.9/11) and all key Women: W18-34 (5.9/16), W18-49 (6.3/15) and W25-54 (6.9/15).

� "Grey's" was up was up week to week in Total Viewers (12.7 million vs. 12.6 million) and Adults 25-54 (5.0/12 vs. 4.9/12).

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" won Thursday's 10 o'clock hour among Adults 18-34, leading its nearest competition by 29% (2.7/9 vs. 2.1/7 � CBS' "The Mentalist"). It was the 12th time in 13 original telecasts this season for the ABC sophomore drama to hold the No. 1 series position in the hour with Adults 18-34.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/11/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· DEEP END, THE (ABC)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· PRIVATE PRACTICE (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).

[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.