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Quick Take for Wednesday, July 22, 2009
(National Live + Same Day Program Ratings)
ABC is Up Year to Year on Wednesday in Viewers and Adults 18-49
For the 7th Week in a Row, and Ranks No. 1 on the Night in Key Men Demos
"Wipeout" Delivers ABC's Highest Numbers at 9 o'clock in 6 Weeks and
Second-Best of the Summer in Total Viewers and Adults 18-49
"I Survived a Japanese Game Show" is No. 1 at 10pm in Adults 18-49 and Key Men
Wednesday Night (9:00-11:00 p.m.)
ABC finished second on Wednesday among Adults 18-49 (1.9/6) and Adults 18-34 (1.6/6), while ranking No.1 among Men 18-49 (1.8/6) and Men 25-54 (2.1/6-tied) for the 2nd week in a row.
* Improving on the year-ago night (7/23/08) by 9% in Total Viewers (5.1 million vs. 4.7 million) and by 12% in Adults 18-49 (1.9/6 vs. 1.7/5), ABC saw increases over its Wednesday results year to year for the 7th straight week.
"Wipeout" (9:00-10:02 p.m.)
In the 9 o'clock hour, ABC's "Wipeout" attracted the Net's largest audience (6.4 million) and highest Adults 18-49 (2.4/7) rating in the hour in 6 weeks (since 6/10/09), drawing the Net's second-highest numbers of the summer in the time slot. In addition, for the 9th consecutive week (every telecast this summer), the ABC unscripted series won its time slot in Men 18-49 (2.2/7).
* "Wipeout" stood as the No. 1 TV show of the evening with Men 18-49 for the 4th week running and for the 7th time in 8 telecasts.
"I Survived a Japanese Game Show" (10:02-11:00 p.m.)
ABC's "I Survived a Japanese Game Show" ranked No. 1 at 10 o'clock among Adults 18-49 (1.4/4-tied), Men 18-34 (1.2/4) and Men 18-49 (1.3/4).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (National Live + Same Day Program Ratings), 7/22/09.
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