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[05/18/09 - 08:31 AM]
FOX 08/09 Season Highlights
FOX spins the numbers for the 2008-09 season to date.
[via press release from FOX]

FOX 08/09 Season Highlights

Overall Prime Highlights

· Season to date, FOX ranks #1 among Adults 18-49, Adults 18-34 and Teens, holding a +0.5 rating point advantage over second place CBS in Adults 18-49.

· FOX currently ranks #1 among Adults 18-49 for the fifth straight season.

· FOX currently ranks #1 among Adults 18-34 for the seventh straight season (since 2002/03), and tenth of the last 11.

· FOX currently ranks #1 among Teens 12-17 for the ninth straight season (since 2000/01), and 15th of the last 18.

· FOX has ranked #1 for 15 weeks in a row among Adults 18-49, Adults 18-34 and Teens.

· FOX has ranked #1 among Adults 18-34 for 27 of the 34 weeks of the 2008/09 season and 33 of 34 weeks among Teens.

· FOX has five shows among the season's Top 20 regular programs among Adults 18-49: AMERICAN IDOL-Tue (#1), AMERICAN IDOL-Wed (#2), HOUSE (#6), '24' (#14), and FRINGE (#17).

· FOX has 10 of the season's Top 20 regular programs among Adults 18-34

· FOX has 11 of the season's Top 20 regular programs among Teens, including the Top 5: AMERICAN IDOL-Tue (#1), AMERICAN IDOL-Wed (#2), FAMILY GUY (#3), AMERICAN DAD (#4), HOUSE (#5)

· FOX's AMERICAN IDOL-Tuesday and Wednesday rank as the season's #1/#2 programs among key demos, including Adults 18-49, Adults 18-34 and Teens.

· FOX's FRINGE is the season's #1 new program among Adults 18-49, Adults 18-34, Teens, Men 18-49, Men 18-34 and Men 25-54.

· FOX's SIMPSONS, KING OF THE HILL, FAMILY GUY and AMERICAN DAD rank among the season's Top 20 regular programs among Teens and Men 18-34.

· FOX's FAMILY GUY ranks as the season's #1 comedy among Teens and Men 18-49/18-34.

· FOX ranks #1 among Adults 18-49 on 3 of 7 nights of the week (Tuesday, Wednesday and Saturday).

· FOX has been the #1 network on Saturday for 11 years (since the 1998/99 season).

Key Program Highlights

AMERICAN IDOL

· AMERICAN IDOL accounts for the #1/#2 ranks among 2008/09 season regular primetime programs among key demographics including Adults 18-49, Adults 18-34, Teens 12-17 and Total Viewers.

· This marks the sixth straight season (since 2003/04) that AMERICAN IDOL has accounted for the #1/#2 ranks on Adults 18-49, the most consecutive #1 ranks for any broadcast network program since the beginning of continuous Adults 18-49 measurement more than 20 years ago.

· AMERICAN IDOL has ranked as the #1/#2 program among Total Viewers for the past four years (since 2005/06).

· AMERICAN IDOL holds a +67% advantage versus the season's #2 entertainment program among Adults 18-49, representing its widest margin to date.

· AMERICAN IDOL is the season's highest rated program among African American and Hispanic Adults 18-49.

· AMERICAN IDOL is the season's highest rated regular program among �Adults 18-49 with Household Income of $100K+� and �Adults 18-49 with 4+ Years of College.�

BONES

· BONES ranks #1 in its new Thursday 8-9pm time period among Adults 18-34 and Women 18-34.

· BONES also ranked #1 in its prior Wednesday 8-9pm time period among Adults 18-49, Adults 18-34/25-54, Teens, Women 18-49/25-54, all key men demos and Total Viewers.

· Versus the equivalent days last year, BONES is up +3% among Adults 18-49 and +20% among Total Viewers, achieving the highest percentage of growth of any returning FOX program this season.

· BONES is achieving its most-watched season ever, averaging 10.7 million total viewers.

DOLLHOUSE

· DOLLHOUSE ranks #1 in its Friday 9pm time period among Adults 18-34 and Men 18-34 and #2 with Adults 18-49, Adults 25-54, Women 18-34, and Men 18-49/25-54.

· DOLLHOUSE delivered FOX's highest-rated Friday series premiere in over four years (since 1/14/05) among Adults 18-49 and Adults 18-34.

· DOLLHOUSE delivers an educated audience, surpassing its Total U.S Adults 18-49 average in �Adults 18-49 with 4+ Years of College.�

· DOLLHOUSE averages a +40% increase from Live + Same Day to Live + 7 Day, making it the #1 most time-shifted show on network television.

FRINGE

· FRINGE ranks as the season's #1 new series among Adults 18-49, Adults 18-34, Teens, and Men 18-49/18-34/25-54.

· FRINGE ranks #1 in its Tuesday 9pm time period among Adults 18-49, Adults 18-34, Teens and all key male measures.

· FRINGE ranks among the season's Top 20 regular programs among Adults 18-49, Adults 18-34/25-54, Teens and Men 18-49/18-34/25-54.

· FRINGE ranks among the season's Top 10 dramas among Adults 18-49, Adults 18-34, Teens and Men 18-49/18-34/25-54.

HELL'S KITCHEN

· HELL'S KITCHEN ranks #1 in its competitive Thursday 9-10pm time period among Teens, placing second among Men 18-34.

· HELL'S KITCHEN ranks among the season's Top 20 regular primetime programs among Adults 18-34, Teens, Women 18-34 and Men 18-34.

· HELL'S KITCHEN ranks among the season's Top 10 reality programs among Adults 18-49, Adults 18-34/25-54, Teens, Women 18-49/18-34 and all key male demos.

· HELL'S KITCHEN ranks as the season #3 reality show among Men 18-34, behind only American Idol-Tuesday and Wednesday.

· HELL's KITCHEN surpasses FOX's prior 2007/08 season average in Thursday's 9-10pm hour among key measures, including Adults 18-49. Adults 18-34 and Total Viewers.

· HELL'S KITCHEN's season premiere (1/29/09) achieved FOX's highest-rated Thursday night season premiere in over nine years among Adults 18-49 and Total Viewers (both since Greed on 11/11/99).

· HELL'S KITCHEN's premiere marked the first time a FOX program in the Thursday 9pm time period beat an original CSI among Adults 18-34.

HOUSE

· HOUSE is the season's # 1 scripted program in the 8pm hour among Adults 18-49, Adults 18-34, Adults 25-54, Teens, Men 18-49/25-54, and Women 18-49/18-34/25-54.

· HOUSE dominates its new Monday 8pm time period across key demos, ranking #1 among all 18-49, 18-34 and teen demos.

· HOUSE attracts an upscale audience, over-indexing its Total US Adults 18-49 average among �Adults 18-49 with Household Income of $100K+� and �Adults 18-49 with 4+ Years of College,� (108 index and 115 index, respectively).

· HOUSE ranks among the 2008/09 season's Top 10 regular primetime programs among the majority of key measures, including Adults 18-49, Adults 18-34 and Teens.

· HOUSE is the only drama to place among the season's Top 10 regular primetime programs among Adults 18-49, Adults 18-34, Teens and their male/female components.

· HOUSE also ranked #1 in its prior Tuesday 8pm time period among Adults 18-49, Adults 18-34/25-54, Teens and key men and women.

LIE TO ME

· LIE TO ME ranks #1 in its Wednesday 8-9pm time period among Adults 18-49, Adults 18-34/25-54, Women 18-49/25-54, all key men, and Total Viewers.

· LIE TO ME ranks among the 2008/09 season's Top 20 regular primetime programs among Teens.

· LIE TO ME ranks as the season's #1 new series among Teens

· LIE TO ME is the #2 new series among Adults 18-49 based on C3 ratings.

· LIE TO ME surpassed FOX's prior 2008/09 season Wednesday 9-10pm time period average across key demos, including Adults 18-49 and Total Viewers.

· LIE TO ME attracts an upscale audience, over-indexing its Total US Adults 18-49 average among �Adults 18-49 with Household Income of $100K+� and �Adults 18-49 with 4+ Years of College,� (106 index, each).

24

· '24' ranks among the season's Top 20 programs among Adults 18-49, Adults 18-34/25-54, all key male demos and Total Viewers.

· '24' ranks among the season's Top 10 dramas among Adults 18-49, Adults 18-34, Teens and Men 18-49/18-34/25-54.

· Appealing to upscale viewers, 24 surpasses its Total US average by +43% among �Adults 18-49 with 4+ Years of College� and +46% among �Adults 18-49 with Household Income of $100K+.�

FOX Sunday

· THE SIMPSONS ranks #1 in its Sunday 8pm half hour among Adults 18-34, Teens, Women 18-34, and Men 18-34.

· In its 20th season, THE SIMPSONS ranks among the season's Top 10 programs among Teens and Men 18-34.

· The annual Treehouse of Horror episode on 11/2/08 achieved THE SIMPSONS highest Adults 18-49 rating in almost five years (excluding the post-Super Bowl telecast on 2/6/05).

· KING OF THE HILL ranks among the season's Top 20 programs among Adults 18-34, Teens and Men 18-34.

· KING OF THE HILL leads its Sunday 8:30-9pm half hour among Teens, placing #2 among Adults 18-34 and Men 18-49/18-34.

· FAMILY GUY is the #1 primetime comedy among Teens and Men 18-49/18-34.

· FAMILY GUY ranks #1 in its Sunday 9-9:30pm half hour among Adults 18-34, Teens and Men 18-34.

· AMERICAN DAD ranks among the season's Top 20 programs among Adults 18-34, Teens and Men 18-34.

· AMERICAN DAD ranks #1 in its Sunday 9:30-10pm half hour among Teens and #2 among Men 18-49/18-34.





  [may 2009]  
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M
T
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F
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· 24 (FOX)
· AMERICAN DAD (TBS)
· AMERICAN IDOL (ABC)
· BONES (FOX)
· DOLLHOUSE (FOX)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· HELL'S KITCHEN (FOX)
· HOUSE (FOX)
· KING OF THE HILL (FOX)
· LIE TO ME (FOX)
· SIMPSONS, THE (FOX)




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