or


[03/31/09 - 12:06 PM]
ABC Earns No. 2 to FOX in the Sweep Across Key Women Demos
ABC spins the numbers for the March sweeps period to date.

[via press release from ABC]

March 31, 2009 (Based on Live + Same Day Program Ratings)

ABC Earns No. 2 to Fox in the Sweep Across Key Women Demos

During the Digital Transition-Adjusted February Sweep, The Network Grows its Overall Audience Year to Year

ABC Claims 3 of the Top 7 TV Series During the Month, 9 of the Top 20 Individual Telecasts and the No. 1 Scripted Broadcast with "Grey's Anatomy"

ABC is the No. 1 Network on Monday and Sunday Nights During the Sweep

2009 February/March Sweep (26 of 28 Nights):

During the atypical Digital TV Transition-adjusted February/March Sweep, as "Idol" led Fox into first place and CBS received a demographic push from March Madness NCAA Basketball Tournament coverage, ABC finished a solid No. 2 to Fox across each of the key Women demographics: W18-34 (2.8/8), W18-49 (3.5/9), W25-54 (4.2/10). In addition, ABC outpaced NBC during the month by wide margins in viewers and young adults: +2.9 million viewers (8.9 million vs. 6.0 million) and +24% in Adults 18-49 (2.6/7 vs. 2.1/6). On average, ABC registered as the No. 1 network on Monday and Sunday nights during the month among Adults 18-49.

Please Note: Year-to-year comparisons for the Digital TV Transition-adjusted February Sweep are complicated, since it normally includes a number of big programming events (i.e. Super Bowl, Grammy Awards and Academy Awards), which did not occur in the 2009 February/March ratings period. Other factors making year-ago comparisons problematic include the changeover to Daylight Savings Time at the beginning of March and CBS' coverage of the NCAA Basketball Tournament during the Sweep. Also, year-to-year Household DVR penetration has risen from 23% to more than 30% currently.

� Year to Year: ABC's February/March Sweep average is up over its year-ago 2008 March Sweep averages in Viewers, young Adults and across the key Women demographics: Total Viewers +10% (8.9 million vs. 8.1 million), Adults 18-34 +5% (2.1/7 vs. 2.0/7), Adults 18-49 +4% (2.6/7 vs. 2.5/7), W18-34 +8% (2.8/8 vs. 2.6/8), W18-49 +6% (3.5/9 vs. 3.3/9) and W25-54 +8% (4.2/10 vs. 3.9/10). In addition, despite the fact that the year-ago Academy Awards aired during February and the sweep preceded the changeover to Daylight Savings Time, ABC increased its overall audience by 10% from the year-ago 2008 February Sweep (8.9 million vs. 8.1 million). ABC and CBS were the only broadcasters to show gains over last year.

� Series Rankings: In Adults 18-49, ABC claimed 3 the Top 7 television series during the 2009 February Sweep, placing 2 of the Top 5 shows: "Dancing with the Stars" and "Desperate Housewives" tied at No. 4, and "Grey's Anatomy" was No. 7. The Net also delivered 3 of the Top 10 most-watched series overall for the Sweep: "DWTS" � No. 3, "Housewives" � No. 7 and "DWTS Results" � No. 10.

� Individual Telecast Standings: With just two nights to count, ABC has delivered 9 of the Top 20 highest-rated telecasts during the Sweep in Adults 18-49, including 8 of the Top 10 non-"Idol" broadcasts and the No. 1 scripted telecast with "Grey's Anatomy" on the final Thursday (3/26/09). The Network generated 12 of the Top 20 telecasts for the month with Women 18-49, including each of the Top 5 scripted series telecasts, with installments of "Grey's" and "Housewives."

Source: Nielsen Media Research, Live + Same Day Program Ratings (3/5-3/30/09, 1/31-2/27/08 and 3/6-4/2/08).





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)





most recent ratings | view all posts
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).