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[03/27/09 - 12:25 PM]
CBS Sports' Ratings Rise for Coverage of Regional Semi-Finals of 2009 Ncaa Men's Basketball Championship
CBS spins the numbers for its NCAA coverage to date.
[via press release from CBS]

CBS SPORTS' RATINGS RISE FOR COVERAGE OF REGIONAL SEMI-FINALS OF 2009 NCAA MEN'S BASKETBALL CHAMPIONSHIP

Tournament-to-Date Average Ratings in Metered Markets Up 8%

CBS Sports' exclusive live coverage of the 2009 NCAA Men's Basketball Championship Regional Semi-Finals from the Boston and Glendale regions on Thursday, March 26 (7:00 PM-12:15 AM, ET) earned an average overnight household rating/share of 6.8/12, up +13% compared to last year's Regional Semi-Finals Thursday night rating/share of 6.0/11 in the metered markets.

CBS Sports' overall average overnight household rating/share for the Tournament-to-Date is a 5.6/12, up +8% compared to last year's 5.2/11 in the metered markets.

CBS Sports' first broadcast window of the night (7:00-9:45 PM, ET) featuring Pittsburgh's win over Xavier and Connecticut's victory over Purdue earned an average overnight household rating/share of 6.2/11, up +3% from last year's 6.0/11 (North Carolina-Washington State and Xavier-West Virginia, OT).

The second broadcast window of the night (9:45 PM-12:15 AM, ET), which saw Villanova knock off Duke and Missouri beat Memphis, earned an average overnight household rating/share of 7.4/13, up +25% compared to last year's 5.9/11 (Louisville-Tennessee and UCLA-Western Kentucky). This year's 7.4/13 tied with 2005's 7.4/12 and 2004's 7.4/13 as the second highest rating in this game window since an 8.9/16 in 1993.





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