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[03/02/09 - 12:25 PM]
Jesse Stone Leads CBS to Sunday Win in Viewers
CBS spins the numbers for Sunday, March 1.
[via press release from CBS]

JESSE STONE LEADS CBS TO SUNDAY WIN IN VIEWERS

"Jesse Stone: Thin Ice," Starring Tom Selleck, Delivers 15.1 Million Viewers

"The Amazing Race 14" Dashes to Its Best Deliveries in Viewers and Key Demographics

"60 Minutes" Places First in Viewers

CBS placed first in viewers on Sunday led by the CBS MOVIE SPECIAL: JESSE STONE: THIN ICE and the best deliveries in all key measures for THE AMAZING RACE 14, according to Nielsen preliminary live plus same day ratings for March 1.

From 9:00-11:00 PM, JESSE STONE: THIN ICE, the fifth movie in the Jesse Stone franchise starring Tom Selleck, was first in households (9.3/14), viewers (15.13m), while averaging 3.5/08 in adults 25-54 and 2.2/05 in adults 18-49. Compared to the last JESSE STONE movie (on Tuesday, May 22, 2007), CBS added +2.09m viewers (from 13.04m, +16%).

At 8:00 PM, THE AMAZING RACE 14 was second in households (6.3/10) and viewers (10.75m) while averaging a 3.9/09 in adults 25-54 and 3.0/08 in adults 18-49. Compared to last week, THE AMAZING RACE was up +43% in households (from 4.4/07), +18% in adults 25-54 (from 3.3/07), +15% in adults 18-49 (from 2.6/06), +17% in adults 18-34 (from 1.8/05) and added +2.94m viewers (from 7.81m, +38%). This is THE AMAZING RACE 14's best delivery in all these measures.

At 7:00 PM, 60 MINUTES was first in households (9.0/15), viewers (14.12m), second in adults 25-54 (3.4/08) and averaged a 2.2/06 in adults 18-49. Compared to last week, 60 MINUTES was up +55% in households (from 5.8/09), +48% in adults 25-54 (from 2.3/06), +38% in adults 18-49 (from 1.6/05) and added +4.94m viewers (from 9.18m, +55%).

For the night, CBS was first in households (8.5/13) and viewers (13.78m).

Updated Sunday ratings will be available tomorrow.





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· JESSE STONE: THIN ICE (CBS)




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