or


[01/27/09 - 03:15 PM]
Bad Girls Club and "America's Next Top Model Obsessed" Propel Oxygen to Best Month Ever Among Women 18-34
Oxygen spins the numbers for the month of January.

[via press release from Oxygen]

"BAD GIRLS CLUB" AND "AMERICA'S NEXT TOP MODEL OBSESSED" PROPEL OXYGEN TO BEST MONTH EVER AMONG WOMEN 18-34

Network Sees Best January Ever With Double Digit Gains On- Air And Online

NEW YORK - January 27, 2009 - Oxygen's target demo of women 18-34 tuned in like never before, as Oxygen celebrates its best month ever for the demo in primetime, according to Nielsen Media Research. Additionally, Oxygen celebrates is best January performance ever for all key demos driven by the performances of "Bad Girls Club," "America's Next Top Model Obsessed" and "Snapped." In primetime, the network averaged 238,000 P18-49 (an increase of 38% vs. January 2008), 179,000 W18-49 (up 43%), 100,000 W18-34 (up 64%) and 434,000 total viewers (up 39%). This comes on the heels of Oxygen's best year ever for 2008.

Oxygen now ranks of #21 among all ad-supported cable nets for W18-34 (up from #25 in January 2008), #24 among W18-49 (up from #28 in January 2008) and #31 among P18-49 (compared to ranking 32 in January 2008).

The success among Oxygen's sweet spot of women 18-34 can be traced to the popularity of the network's hit show, "Bad Girls Club" which averages a 27% lead among W18-34 when compared to the previous season. Also, the addition of "America's Next Top Model Obsessed" to Oxygen's Sunday lineup has aged down the network significantly to an average of 25 (16 years younger than the previous Sunday time period average). The Sunday 1/25/09 America's Next Top Model marathon (11A-11P) helped Oxygen to its most watched Sunday on a Total Day basis among F18-34 (134,000).

Oxygen's interactive properties are experiencing highs with January 2009 becoming the most streamed month ever on www.oxygen.com with "Bad Girls Club" videos driving the streams to a record 2.4 million streams (a 31% increase compared to January 2008). Oxygen's live mobile polling has seen more participation this month than ever before, with last week's "Bad Girls Club" live vote enjoying its highest participation rate ever, a 97% increase in voters over the previous week.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 1/11/09, blended with Live + Same Day through 1/25/09; individual day / telecast performance points based on Live + Same Day data for date and time of airing. cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Source, Oxygen.com: Page Views and Monthly Unique Visitors - Insight XE before May '08 (beginning April '03), Omniture SiteCatalyst May'08 forward; Video Streams - FeedRoom solely before June '08 (beginning August '06), FeedRoom and Omniture SiteCatalyst jointly June '08 through Dec '08, Omniture SiteCatalyst Jan '09 forward. All January 2009 figures span 1/1 - 1/26; all previous January figures are full-month. Season-to-date figures for Bad Girls Club compare 11/16/08-1/24/09 vs. 11/18/07-1/26/08. ANTM Obsessed launched 12/1/08.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)
· BAD GIRLS CLUB, THE (OXYGEN)
· SNAPPED (OXYGEN)





most recent ratings | view all posts
[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 10:32 AM]
Taylor Sheridan's "Landman" Explodes with Over 5M Global Viewers Across Paramount+ and Linear Preview
The series also secured the #1 spot for a U.S. premiere in Paramount+ history within its first three days.

[11/19/24 - 01:38 PM]
Food Network's "Harry Potter: Wizards of Baking" Conjures Ratings and Reach with Series Premiere
The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[11/19/24 - 12:58 PM]
"Abbott Elementary" Hits Season Highs in Total Viewers and Adults 18-49 with 6.33 Million Total Viewers and 2.21 Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, "Abbott Elementary" hit season highs in both Total Viewers (6.33 million) and Adults 18-49 (2.21 rating) with its November 6 episode.

[11/19/24 - 12:01 PM]
Netflix Top 10 Week of Nov. 11: "Jake Paul vs. Mike Tyson" Has Knockout Debut; "Hot Frosty" Heats Up at #1
Season 2 of the animated series "Arcane" held its place at #2 on the English TV List with 7.4M views and brought Season 1 back onto the list at #8 with 2.6M views.

[11/19/24 - 10:31 AM]
Netflix and Most Valuable Promotions' Jake Paul vs Mike Tyson Mega-Event Makes History with Over 108 Million Live Global Viewers
The Jake Paul vs Mike Tyson fight is the most-streamed sporting event ever, peaking at 65 million concurrent streams, with 38 million concurrent streams in the US.

[11/18/24 - 10:00 AM]
Four CBS Daytime Shows Post Year-Over-Year Growth
"The Late Show with Stephen Colbert" has also retained its #1 status with a 16% increase in total viewers vs. last year.

[11/16/24 - 02:04 PM]
60 Million Households Tuned in Live for Jake Paul vs. Mike Tyson with Nearly 50 Million for Amanda Serrano vs. Katie Taylor 2 During the Netflix and Most Valuable Promotions Mega-Event
Additional viewership information, including total viewers, will be released early this week.

[11/15/24 - 11:44 AM]
"Live with Kelly and Mark" Halloween Week Scares Up Season Highs in Total Viewers and Households
Thursday's Halloween celebration "Only HALLOWEEN in the Building," featuring the annual fan-favorite costume contest, was the show's top telecast in both Total Viewers (2.396 million) and Households (1.64 rating) in seven months.

[11/15/24 - 10:14 AM]
"Dancing with the Stars" 500th Telecast Is Top Entertainment Program of the Night in Adults 18-49
In addition, the milestone episode ranked as the No. 1 telecast on Tuesday night in Women 18-34 (0.92 rating) and Women 18-49 (0.95 rating), as well as Teens 12-17 (0.29 rating) and Adults 25-54 (0.93 rating).

[11/13/24 - 11:30 AM]
"Doctor Odyssey" Series Premiere Swells +482% Over Live+Same Day Audience in Adults 18-49
Plus: "9-1-1" kicked off season eight with an action-packed three-episode story arc rising +156% in Total Viewers (12.64 million vs. 4.93 million) and +519% in Adults 18-49 (2.91 rating vs. 0.47 rating) over its initial Live+Same Day audience.

[11/13/24 - 02:31 AM]
"Citadel: Honey Bunny" Was Prime Video's Most Watched Series Globally This Weekend
The series was in the Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content.

[11/12/24 - 12:06 PM]
Netflix Top 10 Week of Nov. 4: "Countdown: Paul vs. Tyson" Enters the Ring; "Meet Me Next Christmas" Unwraps #1
Season 2, Act I of "Arcane," the animated series based on the popular multiplayer online battle arena game League of Legends, also had a strong debut, taking second place with 6.3M views.

[11/12/24 - 06:30 AM]
Sunday's Return of "Yellowstone" Delivered Biggest Premiere Night Audience Ever with 16.4M Viewers
The Season 5B debut was up 3% vs. Season 5A's premiere night in 2022 (16.4M vs. 15.9M) based on VideoAmp.

[11/11/24 - 04:31 PM]
"The Daily Show's" Hour-Long Election Night Special Hosted by Jon Stewart Delivered Most-Watched Episode Ever on Paramount+ and the #1 Most-Viewed Entertainment Episode on Social for Election Day
Jon Stewart's monologue ranked as the #1 most engaging election night TikTok video across the TV Universe with 472K engagements.