or


[06/10/08 - 12:32 PM]
Primetime Ratings Report for the Week of June 2, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of June 2-8.

[via press release from ABC]

Primetime Ratings Report For the week of June 2, 2008 (Based on National Live + Same Day Program Ratings)

Growing from the Prior Week and from the Same Week Last Year, ABC Marks its Strongest Summer Weekly Frame Since September 2006

Opening 2 Games of the 2008 NBA Finals on ABC Qualify as the Week's Top 2 TV Shows in Total Viewers, Across All Key Adults and All Key Men

ABC Wins Thursday and Sunday with the NBA Championships, as the Series Outpaces Last Year's Numbers by 51% in Viewers and 53% in Adults 18-49

ABC's Monday is Up Week to Week by 11% in Both Total Viewers and Adults18-49

Building by 1.8 Million Viewers and 53% in Adults 18-49 Throughout its Telecast, "The Bachelorette" is No. 1 in its Time Period Across All Key Women Demographics

Monday's Season Premiere of ABC's "The Mole" Builds on its Lead-in Among Young Men and Ranks No. 1 in its Slot with Women 18-34

2008 NBA Finals Game 1 Makes ABC No. 1 on Thursday in Viewers and Key Adults

ABC Posts its Highest-Rated Thursday with Young Men Since September 2005

Lakers-Celtics 2008 NBA Finals Game 1 Dominates the Primetime Landscape, Standing as Thursday's No. 1 TV Program in Viewers and Across All Key Adults

A Replay of "Finding Nemo" on "The Wonderful World of Disney" Lifts ABC to No. 1 on Saturday Night in Total Viewers and Across All Key Adult Demographics

Boosted by Game 2 of the 2008 NBA Finals, ABC Wins Sunday in Viewers and Adults 18-49, Topping its Nearest Competitors and by 83% in the Key Sales Demo

The Net Tallies its Strongest Non-Oscar Sunday in Over 2 Years with Young Men

For the Second Straight Telecast This Year, the 2008 NBA Finals on ABC Qualify as the Night's No. 1 TV Show in Viewers and All Key Adults Demographics

WEEK No. 37:

ABC took second place to Fox during the week of June 2, 2008 across each of the key adult demographics: A18-34 (1.9/7), A18-49 (2.2/7) and A25-54 (2.5/7). Boosted by coverage of the first two games of the 2008 NBA Finals, ABC ranked No. 1 during the week among Men 18-49 (2.1/7-tie) and Men 25-54 (2.4/7). ABC's NBA Championship Series coverage won Thursday and Sunday night in Total Viewers and Adults 18-49, while a rebroadcast of Disney's "Finding Nemo" lifted the Net to No. 1 on Saturday on both counts.

� In Total Viewers (6.1 million) and Adults 18-49 (2.2/7), ABC was up over the prior week (w/o 5/26/08 = 5.5 million and 1.8/5) and posted solid gains from the same week last year (w/o 6/4/07 = 5.7 million and 2.0/6). In fact ABC marked its strongest week during a summer frame since September 2006 (w/o 9/11/06).

Rankings: ABC's coverage of the first two games of the 2008 NBA Finals stood as the week's Top 2 TV programs in Total Viewers, across all key adults (AD18-34/AD18-49/AD25-54) and in each of the men demographics (M18-34/M18-49/M25-54).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from more than 16% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

ABC's Monday night lineup of "The Bachelorette" leading into the season premiere of "The Mole" saw the Net post increases over the previous week of 11% in both Total Viewers (5.9 million vs. 5.3 million) and Adults 18-49 (2.1/6 vs. 1.9/5).

"The Bachelorette" (8:00-10:00 p.m.)

Growing its audience during each half-hour of its 8:00-10:00 p.m. telecast, "The Bachelorette" improved on its performance over the previous week by nearly 1.0 million viewers (6.5 million vs. 5.6 million) and by 10% in Adults 18-49 (2.2/6 vs. 2.0/5). Week 3 of the series ranked No. 1 in its 2-hour block across each of the key women demographics: Women 18-34 (2.7/8), Women 18-49 (3.4/10) and Women 25-54 (4.0/10).

� "The Bachelorette" grew its audience throughout its broadcast, growing by 1.8 million viewers (5.6 million to 7.4 million) and by 53% in Adults 18-49 (1.7/6 to 2.6/7) from start to finish.

"The Mole" (10:00-11:00 p.m.)

The season premiere of ABC's "The Mole" attracted 4.7 million viewers and a 1.9 rating, 5 share in Adults 18-49. The ABC unscripted series ranked No. 1 in Women 18-34 (2.2/7 � tied), while finishing second among Women 18-49 (2.7/7) and Women 25-54 (3.0/8).

� "The Mole" built on its lead-in among Men 18-34 (1.1/3 vs. 0.8/3) and Men 18-49 (1.2/3 vs. 0.9/3).

Thursday

With coverage of the 2008 NBA Finals Game 1 between the Los Angeles Lakers and the Boston Celtics, ABC won Thursday night in Total Viewers (9.5 million) and Adults 18-49 (3.7/12). Beating second-place Fox with a 2-hour installment of "So You Think You Can Dance" during primetime by 12% in Adults 18-49 (3.7/12 vs. 3.3/10), ABC marked its 7th consecutive week as the No. 1 network on Thursday in the key young adult sales demo.

� ABC's numbers increased substantially over the same night last year with coverage of the opening game for the 2007 NBA Finals, up by 2.1 million viewers and by 28% in Adults 18-49 (7.4 million and 2.9/10 on 6/7/07).

� The Network marked its highest-rated Thursday among young men (M18-34 � 4.6/12 and M18-49 � 4.9/16) since September 2005, with the Thursday season opener of "Monday Night Football" on 9/8/05.

"2008 NBA Finals Game 1" (9:06 � 11:59 p.m. E.T.)

Featuring the Los Angeles Lakers and the Boston Celtics, ABC's 2008 NBA Finals Game 1 dominated its primetime competition and stood as Thursday's No. 1 TV program in Total Viewers (13.4 million) and each of the key adult demographics: A18-34 (5.3/18), A18-49 (5.4/17) and A25-54 (5.7/16). Boston took the opening game by a score of 98-88 to lead the best-of-seven series 1-0.

� The opening game of the '08 NBA Finals was up by 4.2 million viewers and by 46% in Adults 18-49 from the start of the year-ago '07 Finals (9.2 million & 3.7/12 on 6/7/07). In viewers and young adults, it represented the strongest start for the NBA Championships in 4 years � since Game 1 of the 2004 series on 6/6/04. In fact among Total Viewers and Adults 18-49, it was the second-best opener for the series in the 6 years that ABC has been carrying the NBA championships � beginning in 2003.

� Game 1 of the 2008 NBA Finals delivered a 22.8/40 Household number in Los Angeles (12.4/43 in AD18-49) and a 21.7/37 in Boston (13.3/27 in AD18-49).

Saturday

"The Wonderful World of Disney Finding Nemo" (8:00-11:00 p.m.)

ABC's broadcast of "The Wonderful World of Disney: Finding Nemo" lifted the Net to the No. 1 position on the night in Total Viewers (4.9 million) and across each of the key adult demographics: Adults 18-34 (1.4/6-tie), Adults 18-49 (1.6/6-tie) and Adults 25-54 (1.8/6-tied). It was the 2nd time in 3 weeks that ABC delivered the top position on Saturday with viewers and key adults.

Sunday

Driven by Game 2 coverage of the 2008 NBA Finals, featuring Los Angeles and Boston, ABC won Sunday in Total Viewers (8.4 million) and Adults 18-49 (3.3/10). In the key young adult sales demo, ABC outpaced its nearest competition during primetime by 83% in Adults 18-49 (3.3/10 vs. 1.8/5 � Fox and NBC tied).

� ABC's primetime results were up sharply over the same night last year when it aired coverage of the second game for the 2007 NBA Finals, increasing by 2.4 million viewers and by 43% in Adults 18-49 (6.0 million and 2.3/7 on 6/10/07).

� Excluding the Academy Awards evenings, ABC garnered its highest Sunday numbers among young men in more than 2 years � best since 5/21/06 in Men 18-34 (3.9/16) and Men 18-49 (4.1/12).

"2008 NBA Finals Game 2" (9:04 � 11:55 p.m. E.T.)

ABC's 2008 NBA Finals Game 2 overcame its primetime competition to qualify as Sunday's No. 1 TV program in Total Viewers (13.5 million) and across each of the key adult demographics: A18-34 (5.5/17), A18-49 (5.5/16) and A25-54 (5.8/16). It was the 2nd straight telecast for the 2008 NBA Finals to stand as the night's highest-rated television show in viewers and key adults. The Boston Celtics won the game by a score of 108-102 to lead the Los Angeles Lakers 2-0 in the best-of-seven series.

� ABC's Game 2 of the 2008 NBA Finals posted year-to-year increases of 4.9 million viewers and 62% in Adults 18-49 over the second game of the 2007 Finals (8.6 million & 3.4/10 on 6/10/07). In viewers and young adults, it was the strongest Game 2 for the NBA Championships in 4 years and the second highest in the 6 years that ABC has carried the Finals � since Game 2 of the 2004 series on 6/8/04. ABC began carriage of the NBA Finals starting in 2003.

� On average, the first two games of the '08 NBA Finals are up by 51% in Total Viewers (13.4 million vs. 8.9 million) and by 53% in Adults 18-49 (5.5/16 vs. 3.6/11) over the comparable games in 2007.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 6/2/08, unless stated otherwise.





  [june 2008]  
S
M
T
W
T
F
S


· BACHELORETTE, THE (ABC)
· MOLE, THE (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)
· SO YOU THINK YOU CAN DANCE (FOX)
· WONDERFUL WORLD OF DISNEY, THE (ABC)





most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.