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[01/03/08 - 03:39 PM]
Lifetime Television Claims Top Spot Among W18+ in December Prime While Recording Fourth Consecutive Month of W18-34 Prime Ratings Growth
Lifetime spins the numbers for the month of December.
[via press release from Lifetime]

Lifetime Television Claims Top Spot Among W18+ in December Prime While Recording Fourth Consecutive Month of W18-34 Prime Ratings Growth

Network's Holiday Programming Stunt 'Fa La La La Lifetime' Posts Double-Digit Total Day Growth Among W18-34, W18-49 and W25-54

Lifetime Movie Network Scores Fourth Straight Month Of Household Gains in Total Day And Prime

NEW YORK, Jan. 3 -- Lifetime Television, which ranked as the #1 basic cable network among W18-49 and W25-54 in total day for 2007, ended the year with a roar! In December prime, the network finished #1 among W18+ while registering its fourth consecutive month of W18-34 prime ratings growth. For the entire year, Lifetime was up in prime 17% among W18-34.

Lifetime's December ratings gains were powered by the success of its holiday programming stunt "Fa La La La Lifetime," which was hosted by Carson Kressley ("How to Look Good Naked") and Melissa Peterman ("Reba"). Running from December 1 through December 25, "Fa La La La Lifetime" posted double- digit gains in total day among W18-34 (+20%), W18-49 (+13%) and W25-54 (+10%), while averaging an audience of 1.7 million P2+, up 12% versus a year ago.

Leading the ratings charge were the December 8th Lifetime Original Movie "Lost Holiday: The Jim and Suzanne Shemwell Story," which starred Jami Gertz and Dylan Walsh (3.6 million P2+), and the December 1st "Holiday Switch," which showcased Nicole Eggert (3.5 million P2+).

Propelled by its holiday-themed movies, Lifetime Movie Network, the second most-watched women's network, scored its fourth consecutive month of household gains in both total day and prime. The network also enjoyed its highest-rated week of the year (December 24-30) in households, P2+, W18-49 and W25-54.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Television
http://www.lifetimetv.com





  [january 2008]  
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· HOLIDAY SWITCH (LIFETIME)
· HOW TO LOOK GOOD NAKED (LIFETIME)
· LOST HOLIDAY: THE JIM & SUZANNE SHEMWELL STORY (LIFETIME)
· REBA (CW)




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