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[05/30/07 - 06:41 PM]
May 2007 Stands as Soapnet's Most-Watched May on Record in the Net's Sales Prime Total Viewers and Women 18-49
SOAPnet spins the numbers for the month of May.
[via press release from SOAPnet]

Ratings Highlights for May 2007

Final National Ratings

MAY 2007 STANDS AS SOAPNET'S MOST-WATCHED MAY ON RECORD IN THE NET'S SALES PRIME TOTAL VIEWERS AND WOMEN 18-49

"GENERAL HOSPITAL" GARNERS ITS LARGEST MAY AUDIENCE EVER ON SOAPNET, AND DELIVERS NOTABLE YEAR-TO-YEAR INCREASES IN KEY WOMEN

"THE YOUNG AND THE RESTLESS" ENJOYS ITS MOST-WATCHED MONTH SINCE DEBUTING ON SOAPNET IN TOTAL VIEWERS, AND HITS BEST-IN-SIX-MONTHS LEVELS IN TARGET WOMEN 18-49

SOAPnet (May 2007)

Sales Prime (M-Su, 7:00 p.m.-12:00 a.m.)

Featuring same day episodes of daytime's hottest dramas "General Hospital," "All My Children" and "One Life to Live" on weekdays, and marathons of "The Young and the Restless" and "Days of Our Lives" on the weekend, SOAPnet's Sales Prime daypart delivered its largest Total Viewer (296,000) and Women 18-49 (123,000) audiences for any given May in its history.

"General Hospital" (M-F, 10:00-11:00 p.m.)

In May 07, "General Hospital" enjoyed its best May ever on SOAPnet in Total Viewers (410,000), and delivered strong year-to-year gains in key demos, up by 22% in Women 18-34 (61,000 vs. 50,000) and by 7% in Women 18-49 (184,000 vs. 172,000).

"The Young and the Restless" (M-F, 11:00 p.m. - 12:00 a.m.)

May 07 finished as "The Young and the Restless'" most-watched month ever on SOAPnet in Total Viewers (405,000), and the top-rated in Women 18-49 in six months (179,000 - since November 06).

� Versus year-ago levels in May 06, the series' first full month on SOAPnet, "The Young and the Restless" has doubled its delivery in Total Viewers (405,000 vs. 202,000) and improved by a considerable 77% in Women 18-49 (179,000 vs. 101,000).

Source: Nielsen Media Research (National Ratings, 4/30/07-5/27/07, Most Current).





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