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[05/11/07 - 03:27 PM]
Quick Take for Thursday, May 10, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, May 10.
[via press release from ABC]

Quick Take for Thursday, May 10, 2007 (Based on Fast Affiliate Ratings)

ABC Wins its 3rd Straight Thursday of the 2007 May Sweep in Adults 18-49, Growing by 6.2 Million Viewers and by 104% in Adults 18-49 Year to Year

ABC's "Ugly Betty" Takes a Solid Second at 8pm in Viewers and Adults 18-34, No. 1 In the Hour in Women 18-34 on All 21 of its Regular Original Telecasts This Season

Beating CBS' "C.S.I." on All 18 Original Match-ups This Season in Adults 18-49, ABC's "Grey's Anatomy" is Thursday's No. 1 TV Show in Viewers and Young Adults

"Traveler" Tops the 10 O'clock Hour in Adults 18-34 and Young Women, Against Competition Including CBS' Season Finale of "Without a Trace" and NBC's "ER"

Thursday Night (8:00-11:00 p.m.)

ABC marked its 3rd straight Thursday of the 2007 May Sweep to win the evening in the key Adult 18-49 sales demographic (4.7/14). The Network was also No. 1 on Thursday among Adults 18-34 (4.4/14), across key women (W18-34 � 6.5/18, W18-49 � 6.9/18 and W25-54 � 7.7/19) and among Teens 12-17 (2.3/9).

� ABC's Thursday numbers improved from the year-ago evening (5/11/06) by 6.2 million viewers (12.4 million vs. 6.2 million) and by 104% in Adults 18-49 (4.7/14 vs. 2.3/6).

"Ugly Betty" (8:00-9:00 p.m.)

Holding a solid second during the 8 o'clock hour to CBS' veteran "Survivor" in Total Viewers, ABC's "Ugly Betty" (9.4 million) outdrew NBC's comedies (7.1 million � "My Name is Earl"/"The Office") and Fox's "Are You Smarter than a 5th Grader?" (9.0 million). The ABC freshman also took second in the time period among Adults 18-34 (2.8/10), while ranking No. 1 and leading its closest competition in the hour by 23% with Women 18-34 (4.3/14 vs. 3.5/11 � CBS' "Survivor").

� "Betty" has delivered the No. 1 position in its time slot with Women 18-34 on all 21 of its regularly scheduled original telecasts during its freshman season.

"Grey's Anatomy" (9:00-10:00 p.m.)

The No. 1 TV show on Thursday in Total Viewers (19.1 million) and Adults 18-49 (7.5/20), ABC's "Grey's Anatomy" outdelivered second-place CBS' "C.S.I." in the time period by 3% in viewers and by 39% among young adults ("C.S.I." = 18.6 million and 5.4/14).

� The ABC medical drama has defeated the CBS crime drama in the key Adult 18-49 sales demographic on all 18 of their original match-ups this season.

"Traveler" (10:00-11:00 p.m.)

A sneak preview airing of ABC's "Traveler" ranked No. 1 during the 10 o'clock hour -- against competition including CBS' season finale of "Without a Trace" and NBC's "ER" -- among Adults 18-34 (3.2/10), Women 18-49 (5.1/14) and Women 18-34 (4.5/13). In fact "Traveler" ranked as the No. 2 program of the night with Women 18-34, behind only "Grey's Anatomy."

Editors Please Note: "Traveler" will premiere in its regular Wednesday 10:00 p.m. time period on May 30, 2007, following the 2-hour series debut of ABC's "The Next Best Thing."





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· ARE YOU SMARTER THAN A FIFTH GRADER? (NICKELODEON)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· MY NAME IS EARL (NBC)
· NEXT BEST THING: WHO IS THE GREATEST CELEBRITY IMPERSONATOR? (ABC)
· OFFICE, THE (NBC)
· SURVIVOR (CBS)
· TRAVELER (ABC)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)




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