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[02/08/07 - 01:18 PM]
Quick Take for Wednesday, February 7, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, February 7.
[via press release from ABC]

Quick Take for Wednesday, February 7, 2007 (Based on Fast Affiliate Ratings)

ABC Delivers its Top Wednesday in 3 Months with Viewers and Young Adults

ABC�s �The Knights of Prosperity� is Up, with the Series� Second-Strongest Numbers

On its First Telecast in 13 Weeks, ABC�s �Lost� Surges from its Lead-in in its New Time Period to Dominate the 10 O�clock Hour with Young Adults and Rank as Wednesday�s No. 1 Scripted Show in the Key Adult 18-49 Sales Demographic

�Lost� Marks the Second-Highest Adult 18-49 Rating for Any 10pm TV Series This Season and Posts the Season�s Highest Adult 18-34 Number for a 10 O�clock Series

�Lost� Hits its Second-Highest Adult 18-34 Number of the Season, Trailing Only the ABC Drama�s October Season Premiere

Wednesday Night (8:00-11:00 p.m.)

ABC�s took second place to �Idol�-driven Fox on Wednesday evening among Adults 18-34 (4.0/11), Men 18-34 (3.5/10) and Women 18-34 (4.5/11).

� ABC attracted its largest audience (10.0 million) and top Adult 18-49 rating (4.2/10) on Wednesday night in 3 months � since 11/15/06.

�The Knights of Prosperity� (8:30-9:00 p.m.)

ABC�s �The Knights of Prosperity� was up week to week in viewers and young adults, posting the series� second-highest numbers ever in Total Viewers (5.2 million) and Adults 18-49 (2.1/5).

�Lost Survivor Guide� (9:00-10:00 p.m.)

Against Fox�s �American Idol� and CBS� original �Criminal Minds,� ABC�s special �Lost Survivor Guide� drew an average audience of 9.1 million viewers and a 3.7 rating, 8 share among Adults 18-49. The clip show special took second place in the hour with Adults 18-34, pacing 6% ahead of CBS� �Criminal Minds� (3.6/9 vs. 3.4/9).

�Lost� (10:00-11:00 p.m.)

Premiering in its new, hour-later, 10 o�clock time period, ABC�s �Lost� jumped from its lead-in by 5.6 million viewers and by 76% in Adults 18-49. On its first telecast in 13 weeks, �Lost� drew an average audience of 14.7 million viewers and delivered a 6.5 rating, 16 share among Adults 18-49. The ABC drama dominated its new hour among young adults, besting second-place CBS� time period veteran by 33% in Adults 18-49 (6.5/16 vs. 4.9/12) and by an even wider margin of 78% in Adults 18-34 (6.6/17 vs. 3.7/10). ABC�s �Lost� stood as Wednesday�s No. 1 scripted program in Adults 18-49, ranking as the top scripted series of the evening on each of its original telecasts this season.

� �Lost� produced the second-highest Adult 18-49 rating for any regular 10 o�clock TV series telecast this season (any network/any night), behind only the season opener of NBC�s �ER� on 9/21/06. On its return, the ABC drama generated the season�s highest Adult 18-34 number for any 10:00 p.m. series, on any network, any night.

� �Lost� posted the series� second-highest Adult 18-34 delivery this season, behind only its third season premiere in on 10/4/06.

� In viewers and young adults, �Lost� marked ABC�s best performance in the time period since May � since 5/24/06, with the �Lost� 2-hour second-season finale, which ran into the hour.

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 2/7/07.





  [february 2007]  
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· AMERICAN IDOL (ABC)
· CRIMINAL MINDS (CBS)
· ER (NBC)
· KNIGHTS OF PROSPERITY, THE (ABC)
· LOST (ABC)




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