or


[07/26/06 - 12:00 AM]
We TV's Bridezillas Scores Highest Rated Original Series Telecast in Network History

[via press release from WE: Women's Entertainment]

WE tv's Bridezillas Scores Highest Rated Original Series Telecast in Network History

Signature Series Continues To Build Momentum With 57% Increase in HH Ratings Since its Season Premiere

Tops Record Ratings Success of July 9 Telecast

New York, NY, July 26, 2006 - WE tv announced today that the Sunday, July 23rd airing of the network's hit original series Bridezillas ranked as the network's highest-rated original series telecast in WE history, with a 0.85 household rating, as well as the highest W18+ delivery ever on WE (500K). The two airings of the new Bridezillas episode on Sunday night, at 10 p.m. and 1 a.m., delivered a combined 1.39 household rating. The episode also ranked as #1 among ad supported networks for the 10:00 pm hour on July 23 for W18-49 VPVH levels.

New episodes for the third season of Bridezillas have garnered increased ratings since the premiere on June 11, 2006, increasing on average 9% from episode to episode, with a 57% increase in household rating from the premiere episode (.54) to the seventh episode that aired this past Sunday. To date, the third season ratings for Bridezillas are pacing +21% higher than the second season, with 96,000 more households and 148,000 total viewers tuning in on average. The July 23 Bridezillas ratings performance outdid the recently announced record-breaking episode on July 9 (7.8 HH Rtg), as well as the previous highest rated original telecast on WE, American Princess Finale on September 11, 2005 (0.81 HH Rtg).

"As the anchor for our original programming slate, Bridezillas continues to engage and connect with our viewers," said Kim Martin, WE tv's Executive Vice President and General Manager. "The popularity of the show has even managed to bring the term "Bridezillas" into mainstream pop culture. These amazing numbers for season three contribute to WE's overall increase in ratings this summer, with last month ranking as the best June in the history of the network for HH Ratings and Delivery. With several more original premieres in the next few months, and the return of our hit series John Edward Cross Country and Secret Lives of Women, we look forward to continuing this ratings momentum."

The launch of the third season of Bridezillas was supported by a multi-million dollar comprehensive marketing initiative. In addition to a large presence on television, radio and print, Bridezillas had an extensive online promotional campaign. Linked through WE tv's website (www.we.tv) there is a mini-site for Bridezillas that features episode information, profiles of this seasons Bridezillas, wedding tips, a discussion board, downloads of a Bridezillas theme song, ringtones and AIM icons, and a blog on wedding highs and lows (www.youmaynowkisstheblog.com). WE tv also hosted the second annual 'Running of the Bridezillas' on June 12 in Times Square. The buzz-generating event featured 20 brides-to-be storming through a frosting filled, wedding-themed obstacle course to win $25,000 toward their upcoming nuptials.

Bridezillas is a part of WE tv's growing list of original programming, including the hit series John Edward Cross Country, Secret Lives of Women, and the recently announced Dirty Dancing and Unwrapping Macy's. Original programming has garnered record ratings success for WE tv. To date in 05/06, WE tv has +243% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Airing as part of the network's new Sunday night programming block "WE's Wild Wedding Night," Bridezillas takes a comedic look at how brides-to-be go from sweet to certifiable while planning their big day. The rising popularity of the series has managed to bring the term "Bridezillas" into mainstream pop culture as an expression for those women who have gone from engaged to enraged. The 18 episodes of Bridezillas season three are produced by September Films and run one hour each.

**Source: Nielsen Media Research, 7/23/06 Bridezillas 10p & 1a telecasts, cumulative HH ratings, and demographic delivery; Bridezillas Su 10p telecast compared to ad supported cable networks from 10p-11p on 7/23/06 for W18-49 VPVH levels. Bridezillas 7/23/06 Sunday 10p telecast compared to all telecasts on WE from 12/31/01-7/23/06. Bridezillas Season 3 Su 10p premiere telecasts from 6/11/06-7/23/06, excluding 7/2/06 telecast compared to 6/12/05-7/24/05 excluding 7/3/05 telecast. **Source: WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-07/24/05 vs. 05/06 STD 09/26/05-07/23/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [july 2006]  
S
M
T
W
T
F
S
      


· BRIDEZILLAS (WE)





most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.