or


[02/12/06 - 12:00 AM]
50 Million Viewers Watch Torino Winter Olympic Opening Ceremony on Nbc

[via press release from NBC]

MORE THAN 88 MILLION VIEWERS HAVE WATCHED THE TWO DAYS OF THE TORINO WINTER OLYMPICS ON NBC UNIVERSAL

MORE THAN 88 MILLION VIEWERS HAVE WATCHED THE TWO DAYS OF THE TORINO WINTER OLYMPICS ON NBC UNIVERSAL

NBC's Torino Olympics Coverage Produces Highest Rated First Saturday Night of Any Non-Domestic Olympics Since 1994

Saturday Night's Primetime Coverage of the Winter Games is the Highest Rated Show on NBC Since 2004

TORINO, Italy - Feb. 12, 2006 - Through Saturday, more than 88 million people have watched the Torino Winter Olympics on the networks of NBC Universal. NBC's Saturday night broadcast was seen by 47 million total viewers. NBC's coverage of the first night of competition of the Torino Winter Games drew a 13.5 household rating and 23 share, and is the highest rated first Saturday night for any non-domestic Olympics, Winter or Summer, since the tabloid Lillehammer Games in 1994 (20.9), surpassing Athens in 2004 (11.8) and Sydney in 2000 (13.1). The 13.5/23 is up 10 percent from CBS's rating for the first night of competition in Nagano in 1998, the last non-domestic Winter Games (12.3/22).

The 13.5/23 (8:30-11:15 p.m. ET/PT) is the highest rating for any NBC show since the last Olympics, the Athens Games in Aug. 2004 (13.8, 8/26/04) and the highest rating for a Saturday night on NBC since the Salt Lake Games (15.5, 2/23/02). The first two days of the Torino Olympics, have given NBC its two highest-rated back-to-back nights since the last Olympics, the Athens Games in 2004. Last night's 13.5 out-rates every night of the 2005 World Series.

"The Olympics remain one of the biggest events on television," said Randy Falco, President and COO, NBC Universal Television Group. "Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape."

Based on the dramatic changes in the media environment from Olympics to Olympics, the real measure of its success is to compare the Olympic rating to the underlying primetime average. NBC's primetime rating last night (13.6, 8:30-11 p.m. ET/PT) tripled the underlying 4-network primetime average rating for a Saturday night (+216 percent, 4.3) and also more than tripled NBC's usual Saturday night delivery this season (+240 percent, 4.0).

An average of 23.6 million viewers tuned in to watch NBC's primetime coverage last night (8:30-11 p.m. ET/PT), including Chad Hedrick's gold medal speedskating victory in the 5000m and the pairs figure skating short program, twice as many average viewers as the other networks combined (20.4M), and 293 percent higher than NBC's primetime average this season (6M). The 23.6 million viewers tuning in to NBC's broadcast last night is 19 percent higher than the 19.8 million that tuned in to CBS's first night of competition in Nagano in 1998.

Other notes:

- NBC's 6.8 Adults 18-49 rating for primetime coverage of the Winter Games last night was 323 percent higher than CBS (1.6) and 133 percent above both ABC and Fox (2.9) and was 278 percent higher than NBC's normal Saturday night rating this season (1.8).

- Saturday's afternoon coverage of the Torino Winter Games (3-6 p.m. ET/PT) drew a 6.8 HH rating, up 19 percent from the first Saturday afternoon in Nagano, the last non-domestic Winter Games (5.7/14).

- The rating for NBC's primetime coverage last night peaked with a 14.2 between 9-9:30 p.m. ET as the pairs figure skating short program began and Canadian Jennifer Heil raced to the gold in the women's moguls.

The networks of NBC Universal, NBC, USA, MSNBC, CNBC, NBC HD and Universal HD will provide 418 total hours of coverage - including the most live coverage - across the most platforms of any Winter Olympics in history of the XX Olympic Winter Games from Torino, Italy, Feb. 10-26.





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).

[01/31/25 - 09:40 AM]
CBS Thursday Line Up Returns, Up from Its Season Average
"Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.

[01/24/25 - 09:13 AM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Build Momentum Following Midseason Premieres
On the heels of its second-season renewal and after seven days of multiplatform viewing, "High Potential" scored another series high in Total Viewers (13.19 Million) and Adults 18-49 (2.44 rating).

[01/23/25 - 05:31 PM]
ABC News Is the #1 Broadcast Network Across the Board for Its Primetime Special on President Donald J. Trump's Inauguration Anchored by David Muir with ABC News' Powerhouse Political Team
ABC News' special coverage of the 2025 inauguration of President-elect Donald J. Trump ranked No. 1 among the broadcast networks in Total Viewers (3.758 million) and Adults 25-54 (937,000), based on Live+Same Day Data from Nielsen Media Research.

[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.