ABC FAMILY POSTS DOUBLE AND TRIPLE DIGIT INCREASES
IN HOUSEHOLDS, TOTAL VIEWERS, ADULTS 18-34 AND ADULTS 18-49
IN PRIMETIME AND TOTAL DAY FOR 3Q '04
Based on 000's, ABC Family Led All Cable Networks In Growth In Total Day Increasing 79% In Households and 89% In Total Viewers
Burbank, CA (September 28, 2004) � ABC Family delivered double and triple digit gains in all key demos for 3Q �04 vs. 3Q �03 in both primetime and total day:
Primetime (Mon-Sun, 8:00 � 11:00 PM)
� +29% in HH rating (0.9 vs. 0.7)
� +26% in (000's) with HH (762 vs. 605)
� +32% in Total Viewers (1082 vs. 818)
� +25% in rating with Adults 18-49 (0.5 vs. 0.4)
Total Day (Mon-Sun * 6AM-6AM, 2Q '04 doesn't include paid programming)
� +100% in HH rating (0.6 vs. 0.3)
� +79% in (000's) with HH (519 vs. 290)
� +89% in Total Viewers (685 vs. 363)
� +50% in rating with Adults 18-34 (0.3 vs. 0.2)
� +100% in rating with Adults 18-49 (0.2 vs. 0.1)
Additional ratings highlights include:
� The original movies CRIMES OF FASHION, POP ROCKS, "Harry Potter and the Sorcerer's Stone," and strong movie acquisitions all attributed to ABC Family's primetime growth.
� Based on 000's, ABC Family led all cable networks in growth in total day increasing 79% in households and 89% in total viewers.
� This was ABC Family's best third quarter ever in primetime with Adults 18-49 and ABC Family's best quarter ever with Adults 18-34.
� In total day ABC Family delivered its best quarter ever in the history of the channel with Adults 18-34, Adults 18-49, households and total viewers.
� ABC Family posted the fourth consecutive quarter of year-to-year growth with Adults 18-34 and Adults 18-49.
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