Prime Video and the WNBA Announce Multi-Year Rights Extension
Prime Video Will Deliver 21-Game Slate During League's 28th Season
Championship Game of the 4th Annual WNBA Commissioner's Cup returns to Prime Video
NEW YORK - April 5, 2024 - Today, Prime Video and the Women's National Basketball Association (WNBA) announced a multi-year rights extension in which Prime Video will continue to be the exclusive national streaming partner of 21 WNBA games each season, including the Championship Game of the WNBA Commissioner's Cup presented by Coinbase. The 2023 WNBA Commissioner's Cup attracted the largest audience for a WNBA game ever for Prime Video, nearly doubling the viewership of the 2022 contest.
The return of the WNBA provides Prime members with even more premium sports content, as members enjoy savings, convenience, and entertainment, all in a single membership.
"We're thrilled to continue bringing exclusive national coverage of the WNBA and highlighting these exceptional athletes to Prime members," said Charlie Neiman, Head of Sports Partnerships, Prime Video. "Following a successful 2023 season, we're looking forward to reaching even more milestones with the WNBA and furthering our commitment to women's sports."
"We are incredibly pleased that Prime Video is making a meaningful and continued commitment to the WNBA and will once again provide a great platform to showcase the world-class athletes of our league across the regular season and particularly with its streaming of the Championship Game of the new, streamlined Commissioner's Cup presented by Coinbase," said WNBA Chief Growth Officer Colie Edison.
Prime Video has exclusive global streaming rights (excluding China, Japan, the United Kingdom, Italy, Spain, Finland, and Germany) to its schedule of 20 WNBA regular season games and the Championship Game of the Commissioner's Cup presented by Coinbase. These select games are in addition to Prime Video's continued live coverage of the Seattle Storm, with additional Storm games available exclusively to Prime members in Washington state.
The WNBA will be available on Prime Video across hundreds of compatible devices worldwide, streaming from the web, or using the Prime Video app on smartphones, tablets, set-top boxes, game consoles, and connected TVs. Prime Video games may also be distributed in the participating teams' markets through the teams' local distribution partners. For a complete list of compatible devices, visitamazon.com/howtostream.
The full schedule of 2024 WNBA games on Prime Video will be announced as part of the upcoming release of the WNBA's entire broadcast and streaming release in the coming weeks.
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About Prime Video Sports
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, the WNBA, the NWSL, the Seattle Storm, the New York Yankees, Overtime Elite, Premier Boxing Champions and the Professional Pickleball Association in the United States; ONE Championship in the United States and Canada; Premier League in the United Kingdom; UEFA Champions League football in Germany and Italy; Roland-Garros and Ligue 1 in France; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil; and boxing and the 2023 World Baseball Classic in Japan. While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original sports documentaries including Kelce, Bye Bye Barry, Coach Prime, Reggie, and the Amazon Original All or Nothing franchise.
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams and entering its 28th season in 2024, the W combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content, and community and youth outreach programs, the league celebrates and elevates the game of basketball and the culture around it. A groundbreaking collective bargaining agreement between the WNBA and the Women's National Basketball Players Association (WNBPA) has charted a new course for women's professional basketball while increasing player compensation, improving the player experience and expanding career development opportunities. Key elements of the agreement are supported through the league's partnership platform, the WNBA Changemakers Collective, which comprises AT&T, Deloitte, Nike, Google, U.S. Bank and CarMax. Another platform, the WNBA Justice Movement, is a collaboration between the league and the WNBPA to combat racial and gender inequality, promote LBGTQ+ rights and champion reform where injustice persists.
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