[11/30/23 - 10:11 AM] YouTube Debuts New Installment of "Flowers," A 3-Part Series Amplifying Black Creators and Stories, Featuring Popular Beauty Creator Nyma Tang The episode spotlights popular Creator Nyma Tang (1.35M subscribers), as she gets the flowers she deserves, here and now, for her series "The Darkest Shade," which sparked a conversation on YouTube around the need for inclusion in the beauty industry.
[via press release from YouTube]
YOUTUBE DEBUTS NEW INSTALLMENT OF "FLOWERS," A 3-PART SERIES AMPLIFYING BLACK CREATORS AND STORIES, FEATURING POPULAR BEAUTY CREATOR NYMA TANG
PART ONE AND TWO OF FLOWERS PRESENTED BY #YOUTUBEBLACK
ARE AVAILABLE TO VIEW NOW ONLY ON YOUTUBE
WATCH THE NEW EPISODE ON YOUTUBE'S OFFICIAL CHANNEL
AND THE TRAILER HERE
Instagram & Twitter: @YouTube
WHAT: Today, YouTube premiered a brand-new episode of Flowers, the 3-part series that explores Black creativity, the culture behind YouTube trends, and the untold stories of Black Creators on the global platform. The episode spotlights popular Creator Nyma Tang (1.35M subscribers), as she gets the flowers she deserves, here and now, for her series "The Darkest Shade," which sparked a conversation on YouTube around the need for inclusion in the beauty industry. From amplifying the urgency for greater beauty diversity to sharing the true stories of Black Creators behind everyone's favorite beauty trends, Tang authentically shares her perspective and voice for greater change. Viewers can watch the latest episode, "How @NymaTang helped change the beauty industry | #YouTubeBlack presents Flowers," now only on YouTube's Official Channel.
Watch the official trailer for Flowers here.
The series, Flowers presented by #YouTubeBlack, debuted in September with the premiere episode highlighting Creator sWooZie (7.75M subscribers). The episode, "How @swoozie inspired an entire genre of animation | #YouTubeBlack presents Flowers," focuses on sWoozie's integral role in creating the storytime animation format that has become integral to animation on YouTube. The final episode, premiering January 18, will feature Creator Bianca Bonnie (74.3K subscribers) and be available to watch on her official YouTube channel. Bianca Bonnie has taken the entertainment world by storm with her multifaceted talent and contribution to the viral dance culture.
Flowers is produced by YouTube and Breakwater Studios. Flowers joins an already robust slate of content dedicated to spotlighting and elevating the voices of Black Creators on the platform.
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About YouTube:
Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.
About Nyma Tang:
Nyma Tang is an influencer best known as a leading voice in the beauty inclusivity space. With over 1.5 million followers, Tang has created an engaged space to share her life, personal journey, and work with fashion, beauty, and wellness brands. As an activist and someone with a darker skin tone, Tang emphasizes the importance for makeup brands to create products that apply to all. With "The Darkest Shade" series, Tang has made waves as she puts makeup brands' darkest foundation and concealer shades to the test. Her most-watched video from the series has garnered more than 11 million views. Distinct honors include being named as Create & Cultivate 100 for 2020, and has been featured in many publications like The Business of Fashion, Harper's Bazaar, The New York Times, and WWD. In 2021 she partnered with Dose of Colors to create the Essential Nude Lip Kit for Darker skin tones, selling out within a week and demanding a full re-stock receiving high praise and appreciation from her audience. Also in 2021, Nyma served as the first ever Beauty Inclusivity Consultant for all of CVS Beauty, working closely with their Corporate Team to bring about change to the Drugstore landscape.
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