[05/27/21 - 09:15 AM] 365 Days of HBO Max In the year since rollout, the platform has undergone a remarkable evolution and hit several significant benchmarks, adding 11.1 million HBO/HBO Max subscribers over the past year to surpass 44 million in the US (as of end of Q1).
[via press release from WarnerMedia]
365 Days of HBO Max
Today marks the one-year anniversary of the launch of HBO Max. In the year since rollout, the platform has undergone a remarkable evolution and hit several significant benchmarks, adding 11.1 million HBO/HBO Max subscribers over the past year to surpass 44 million in the US (as of end of Q1). Not only is the platform seeing a rapidly growing user base, but our viewers are more engaged than ever: we have seen up to a 70% increase in audience engagement vs. HBO Go or Now*, and the average time it takes a user to click play after logging into the platform is down to 100 seconds. From indulging in the highly-anticipated "Zack Snyder's Justice League" to binge watching "The Flight Attendant" and "Friends," to streaming the new Warner Bros. theatrical releases, the platform has become a "go-to" for all audiences.
HBO Max celebrates its success thus far with a new brand spot, releasing today, that is dedicated to the fans who find their favorite shows and movies on the streamer.
Below is an infographic highlighting this year's standout stats that we hope you'll share with your readers to help us celebrate this important milestone as we move into year two and all it has in store.
*Engagement is measured by monthly hours/subscriber.
[11/15/24 - 08:01 AM] Video: "The New York Times Presents: Weight of the World" - Official Teaser - FX As GLP-1 drugs like Ozempic soar in popularity for weight loss, this film follows three people on their own GLP-1 journeys and explores how decades of diet culture and society's relentless pursuit of thinness paved the way for their rise.
[11/15/24 - 05:31 AM] Conan O'Brien to Host 97th Oscars "America demanded it, and now it's happening: Taco Bell's new Cheesy Chalupa Supreme. In other news, I'm hosting the Oscars," said O'Brien.
[11/15/24 - 03:01 AM] Video: "1992" - Official Trailer - Netflix Spain An enraged serial killer, mysteriously linked to Expo 92 in Seville, burns his victims alive in this series directed by Álex de la Iglesia.
[11/14/24 - 01:23 PM] Video: Paramount+ with Showtime Presents Key Art and All-New Featurette Revealed for Showtime's "The Agency" The highly-anticipated espionage political thriller features a star-studded cast, including 2x Academy Award nominee Michael Fassbender and series regulars Jeffrey Wright, Jodie Turner-Smith, Katherine Waterston, John Magaro, Alex Reznik, Andrew Brooke, Harriet Sansom Harris, India Fowler, Saura Lightfoot-Leon, Reza Brojerdi and Richard Gere.
