Corporate
· Surpassed 28 million total customers; 26.8 million paid subscribers and 1.3 million promo
· Total hours watched on Hulu increased by 75% in 2018
· Average time spent per subscriber increased by more than 20% in 2018
· Hulu is now the fastest-growing SVOD service in the U.S. (added more than 7.5 million paid US subscribers in 2018 and continues to outpace all competition so far this year).
Content
· Hulu viewers watched more than 100 million hours of TGIF content in 2018
· The Act saw more viewership in its first month than any other Hulu Original to date
· Social media activity around Hulu and our Originals has increased more than 40% over the past quarter
· In 2018, nearly 1 million hours of Bob Ross' "The Joy of Painting" were consumed by Hulu viewers
· Nearly 1.5 billion hours of adult animation was watched on Hulu in 2018; 40% increase YOY
Viewing
· 80% of Hulu viewing takes place in the living room
· Average viewer watches Hulu on 3 devices
· 65% of Hulu + Live TV viewers watched something on-demand immediately after a sporting event
· Nearly 50% of all ad-supported hours watched on Hulu are binged
· 40% of Hulu viewers binge more than one series each month
· 1.1 billion ad-supported pauses on Hulu every month
Advertising
· Ad-supported audience grew by 43% to more than 58 million viewers
· Total ad-supported hours watched on Hulu increased by 82% YOY
· 21 million viewers on Hulu are cordless
· 9X more advertisers transacting on Hulu's Advanced TV platform vs. last year
· Beta results from Hulu's Attribution Tool show nearly 20% lift in overall purchase behavior
· Brands who partnered with Huluween saw 4X lift in favorability and purchase intent
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