or


[02/19/19 - 08:32 AM]
HBO(R) Invites "Game of Thrones(R)" Fans to Bleed for the Throne in National American Red Cross Blood Drive
The partnership will include an immersive experience at SXSW from March 7-9, in addition to blood drives in 43 states and 9 colleges and universities across the U.S. from March 7-12.

[via press release from HBO]

HBO(R) Invites Game of Thrones(R) Fans to Bleed For The Throne in National American Red Cross Blood Drive

Campaign Kicks Off March 7th with an Immersive Experience at SXSW

New York, NY - February 19, 2019 - HBO today announced the next major phase in the For The Throne global marketing campaign, which asks fans what they would do for the throne in celebration of the final season of the hit series, Game of Thrones, premiering April 14, 2019.

In partnership with the American Red Cross, HBO is inviting fans to prove their devotion and Bleed For The Throne-a gesture worthy of one of the biggest shows in television, and one designed to harness the cultural power of Westeros to help end blood shortages in the real world. HBO will kick off Bleed For The Throne -- the largest blood donation promotional effort by an entertainment company in American Red Cross history -- with six days of coordinated giving from fans across the entire country. The partnership will include an immersive experience at SXSW from March 7-9, in addition to blood drives in 43 states and 9 colleges and universities across the U.S. from March 7-12.

For seven seasons, the characters of Game of Thrones have bled for the Iron Throne. Through this initiative, HBO is asking fans to do the same. Fans who present to donate during this time will receive an exclusive Bleed For The Throne t-shirt, while supplies last. Additionally, those who present for blood donation at any Red Cross blood drive by March 17 will automatically be entered to win a trip to the season 8 world premiere of Game of Thrones.

To kick off the national blood drive, HBO is first calling on SXSW attendees to prove their devotion by participating in an immersive blood drive, open Thursday, March 7 through Saturday, March 9 at Fair Market in downtown Austin. After giving blood, donors will walk in the steps of the characters. Those who earn an audience before the Iron Throne will be recognized and rewarded for their bravery.

Blood donation appointments are available starting today at 10am ET and are expected to fill up quickly, with a standby line available for fans who are unable to make appointments online. The link to register will be shared from the @RedCross Twitter handle.

To help interested donors easily make the journey to Bleed for the Throne, Lyft will be providing rides (up to $10) at SXSW and to all 163 Red Cross blood donation centers across the country. Donors can visit the American Red Cross website leading up to the blood drives to learn more about how to access the Lyft rides.

SXSW Activation Location:

Fair Market: 1100 E. 5th Street, Austin, TX 78702

SXSW Activation Hours:

Thursday, March 7th: 12-6pm CT

Friday, March 8th & Saturday, March 9th: 10am-6pm CT

Fans interested in Bleeding For The Throne can visit www.forthethrone.com/bleed to find details about blood drive locations near them.

"We are incredibly excited to mobilize the global army of Game of Thrones fans to make a positive impact on the world" said Zach Enterlin, Executive Vice President, Program Marketing, HBO. "In partnership with the American Red Cross, we're creating a unique platform to engage our tremendously passionate fanbase, and ultimately showcase the bravery and valor of those fans who will go so far as to bleed for the throne."

"The American Red Cross is thrilled to partner with HBO and Game of Thrones. Every day, thousands of patients across the country are dependent on voluntary blood donors to help them fight for their lives," said Cliff Numark, Senior Vice President, American Red Cross Blood Services. "Winter is finally here, and the needs are dire. No matter who you're rooting for to take the throne, you can be a hero for patients in need."

Game of Thrones fans around the globe will also be able to participate thanks to additional partnerships with local blood donation organizations in fifteen international countries including: Norway, Sweden, South Africa, Kenya, Ghana, Botswana, Hungary, Poland, Romania, Czech Republic, Bulgaria, Serbia , Greece and Croatia.

Bleed For The Throne is the latest installment of the For The Throne global marketing campaign that kicked off in November 2018, which will include social stunts, experiential, international activations, brand partnerships and more, introducing the #ForTheThrone hashtag and galvanizing fans and brands to profess what they would do "For the Throne."

The For The Throne campaign and Bleed For The Throne were created in partnership with Droga5 New York. Giant Spoon, partnering with HBO for the second year, spearheaded the immersive experience at SXSW. Additional campaign touchpoints are expected to roll out until the season premiere on April 14 on HBO.

###

About HBO:

HBO(R) is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming to 142 million subscribers globally. A subsidiary of WarnerMedia, HBO is the world's most successful pay TV service with an extensive array of programming that includes some of the most notable titles to be on television including Game of Thrones(R), Big Little Lies(R), Westworld(R), The Sopranos(R), Sex and the City(R), Band of Brothers(R), and The Wire(R). In the United States, HBO(R) and sister network Cinemax(R) are available across multiple platforms including HBO On Demand(R), Cinemax On Demand(R), HBO GO(R) and MAX GO(R), as well as HBO NOW(R). Internationally, HBO branded services, including television networks and the standalone streaming product HBO GO(R), are available in more than 70 countries across Asia, Europe, Latin America and the Caribbean. HBO and Cinemax programming is also sold into more than 150 countries worldwide.





  [february 2019]  
S
M
T
W
T
F
S
     


· GAME OF THRONES (HBO)





[03/03/25 - 01:15 PM]
Prime Video Orders Two-Part Documentary Special "Octopus!" Executive Produced and Narrated by Phoebe Waller-Bridge
The documentary transports viewers into the otherworldly depths of one of the most intelligent and mysterious life forms on Earth as it follows the Giant Pacific Octopus from birth to death.

[03/03/25 - 12:00 PM]
Krysten Ritter to Guest Star in Showtime Original Series "Dexter: Resurrection"
Production kicked off in January in New York and the series is set to launch in summer of 2025 on Paramount+ with Showtime.

[03/03/25 - 09:01 AM]
Video: FX's "Alien: Earth," "Dying For Sex," "Adults," "The Bear," & More Coming Soon to Hulu - FX
The award-winning collection awaits.

[03/03/25 - 09:01 AM]
Video: "Iliza Shlesinger: A Different Animal" - Official Trailer - Prime Video
Comedian, mother, Millennial ambassador. "Iliza Shlesinger: A Different Animal" premieres March 11.

[03/03/25 - 09:00 AM]
Video: Max Unveils March 6 Premiere Date, Key Art, and Trailer for New Original Preschool Series "Dylan's Playtime Adventures"
Based on the beloved Scholastic book series by bestselling author/illustrator Guy Parker-Rees, the show premieres Thursday, March 6.

[03/03/25 - 08:48 AM]
Video: "Miss Austen" Trailer
Don't miss this fascinating, witty, and heartbreaking story of sisterly love starring Keeley Hawes, premiering on Sunday, May 4.

[03/03/25 - 08:01 AM]
Nickelodeon and Spin Master Entertainment Pick Up "PAW Patrol" and "Rubble & Crew" for New Episode Orders
Both series have been picked up for an additional 26 episodes each, marking seasons 12 and 13 for the award-winning animated series "PAW Patrol," and the third and fourth seasons of "Rubble & Crew."

[03/03/25 - 08:01 AM]
Video: "Asterix & Obelix: The Big Fight" - Official Trailer - Netflix
When the village druid forgets how to prepare their magic potion, Asterix, Obelix and the Gauls must find new ways to keep the Roman conquerors at bay.

[03/03/25 - 07:30 AM]
Paramount+ Announces All New Episodes of MTV's "Family Legacy" to Premiere Tuesday, March 25
10 half-hour episodes will premiere exclusively on the service and feature brand-new interviews with the children of the most influential and iconic musicians and bands.

[03/03/25 - 06:01 AM]
Video: "The Electric State" - Final Trailer - Netflix
An orphaned teen hits the road with a mysterious robot to find her long-lost brother, teaming up with a smuggler and his wisecracking sidekick.

[03/03/25 - 05:11 AM]
Filming Wraps for "The Crystal Cuckoo," The New Series Starring Catalina Sopelana, Alex Garcia, Itziar Ituno, Ivan Massague, Tomas del Estal, and Alfons Nieto
Netflix has announced today that the new six-episode series produced by Atípica Films, has ended production, which took place in Extremadura and Madrid.

[03/03/25 - 03:01 AM]
Video: "Rhythm + Flow Italy" Season 2 - Official Teaser - Netflix
New talent. New locations. Young artists from north to south and even overseas battle it out for a grand prize and the title of Italy's next rap star.

[03/03/25 - 12:01 AM]
Video: Netflix Debuts Official Trailer for "Love Is Blind: Sweden" Season 2
The new season will premiere only on Netflix on March 13.

[03/02/25 - 07:00 AM]
Video: "The Studio" - The Perfect Acceptance Speech - Apple TV+
Delivering a completely natural acceptance speech takes practice.

[03/01/25 - 12:31 AM]
Video: Netflix Launches Trailer for Ibrahim Ali Khan and Khushi Kapoor Starrer "Nadaaniyan"
What starts as a harmless arrangement soon spirals into something neither of them sees coming.