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[01/13/18 - 09:31 PM] Hallmark Channel Overhauls Corporate Pet Initiative with New Name, Logo, Focus Originally launched as Pet Project in 2012, the campaign has been rebranded as Adoption Ever After, bringing the core call to action - adopt - to the forefront. |
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[via press release from The Hallmark Channel] |
HALLMARK CHANNEL OVERHAULS CORPORATE PET INITIATIVE WITH NEW NAME, LOGO, FOCUS
Pet Project Becomes Adoption Ever After, A Multi-faceted, Cross-Platform Campaign
Aimed at Raising the Profile of Shelter Pets and Mobilizing the Public to Adopt
PASADENA, CA - January 13, 2018 - Hallmark Channel, the country's leading provider of family friendly entertainment, announced today the rebranding of its corporate pet initiative with a new name, logo, and reinforced commitment to educating the public about the many rewards of pet adoption. Originally launched as Pet Project in 2012, the campaign has been rebranded as Adoption Ever After, bringing the core call to action - adopt - to the forefront.
Working in collaboration with the country's leading animal rescue and welfare organizations, activists, distribution and advertising partners, and celebrity influencers, Hallmark Channel's Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt, and ultimately put an end to this country's epidemic of pet homelessness.
As Adoption Ever After grows, Crown Media will forge new partnerships with other companies and brands to raise awareness for shelter animals. The first such partnership is with BISSELL(R) and BISSELL Pet Foundation, which works tirelessly on their "Empty the Shelters" campaign. Proving that highly successful brands can band together. The hope is that this venture is the first of many alliances that will help clear the shelters.
"Every year, millions of perfectly healthy and lovable animals needlessly die in shelters - and while progress has been made in recent years, we still have a long way to go in the movement against pet homelessness," said Crown Media Family Networks President & CEO, Bill Abbott. "With Hallmark Channel's Adoption Ever After, we are honored to give these animals a platform, spark a national dialog about the importance of adoption, and save lives."
The initiative includes such programming elements as "Kitten Bowl," "Hero Dog Awards," "American Rescue Dog Show" and daily pet adoption segments on "Home & Family," as well as off-air elements, grassroots efforts, social media outreach and strategic partnerships. In addition, Hallmark Channel's two shelter pet mascots, Happy the Dog and Happy the Cat, continue to embody the beauty, intelligence and lovability of adopted pets on-air and through public appearances.
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ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 88 million homes. As the country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature new, original movies, the network features an ambitious lineup of other new, original content, including scripted primetime series, such as "Good Witch," "When Calls the Heart" and "Chesapeake Shores"; annual specials including "Kitten Bowl" and "Hero Dog Awards"; and a daily, two-hour lifestyle show, "Home & Family." Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers annual holiday programming franchises, including "Countdown to Christmas," "Countdown to Valentine's Day," "Summer Nights," "Fall Harvest" and "Winterfest." Rounding out the network's diverse slate are some of television's most beloved comedies and series, including "The Golden Girls" and "Frasier."
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[11/14/24 - 08:01 AM] Class Is Back in Session! Prime Video's Smash Hit Series "LOL: Qui rira le dernier?" Returns for Season 3, Putting a Brand-New Cast of Comedians to the Laugh Test The full lineup of comedians includes Jean-Michel Anctil, Réal Béland, Anne-Élisabeth Bossé, Jo Cormier, Korine Côté, Mona de Grenoble (Alexandre Aussant), Maude Landry, Mélanie Maynard, Dominic Paquet and Erich Preach.
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[11/14/24 - 08:00 AM] "Love During Lockup" Returns Friday, December 13th at 8PM ET/7PM CT on WE tv The prequel to "Love After Lockup," "Love During Lockup" reveals the fascinating moments that happen when people in the free world look for love and begin relationships with inmates, capturing their journey as they count down the days, weeks, months, or even years until the anticipated release.
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[11/14/24 - 08:00 AM] Video: Prime Video Reveals Launch Date, Key Art and Trailer for New Upcoming UK Comedy Special "Jack in Time for Christmas" Premiering exclusively on Prime Video globally on December 3, the special, led by Jack Whitehall, hosts an ensemble of famous faces including Michael Bublé, Jimmy Fallon, Dave Bautista and Rebel Wilson.
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[11/14/24 - 07:32 AM] Video: "Get Millie Black" - Official Trailer - HBO From Booker Prize winner Marlon James, the limited series premieres November 25.
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[11/14/24 - 07:06 AM] Apple's Acclaimed Workplace Comedy "Mythic Quest" Returns for Season Four The series returns Wednesday, January 29 followed by the all-new anthological expansion series "Side Quest," premiering on March 26.
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[11/14/24 - 07:01 AM] "Macy's Thanksgiving Day Parade" Adds New Stars to 2024 Lineup Now scheduled to perform at 34th Street are Grammy, Oscar, Emmy, and Tony Award winner Jennifer Hudson, host of "The Jennifer Hudson Show" and on tour with her new holiday album "The Gift of Love"; global pop icon and Grammy winner Kylie Minogue; and Tony, Grammy, and Emmy winner Billy Porter.
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[11/14/24 - 07:00 AM] "Transformers One" Rolls Out - Streaming Exclusively on Paramount+ November 15 Paramount+ subscribers can also access the expansive "Transformers" universe collection featuring all seven live-action films and Paramount+ original animated series "Transformers: EarthSpark" seasons 1-3 streaming now.
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[11/14/24 - 06:01 AM] Danica McKellar and Trevor Donovan Star in New Original Movie, "Grounded," Adapted from Bestselling Novel by Angela Correll, Written by Andrea Canning In the film, Annie (McKellar), a career flight attendant who loves her job and traveling the world, is dealt a blow when an airlines merger causes her to be furloughed, a setback further compounded by breaking up with a selfish boyfriend.
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[11/14/24 - 06:01 AM] Video: "Beatles '64" - Official Trailer From producer Martin Scorsese and director David Tedeschi, look for the original documentary on November 29.
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[11/14/24 - 05:30 AM] More Performers Announced for "The 58th Annual CMA Awards" Kelsea Ballerini, Brooks & Dunn, Eric Church, Luke Combs, Riley Green, Jelly Roll, Cody Johnson, Ella Langley, Noah Kahan, Megan Moroney, Kacey Musgraves and Bailey Zimmerman will all take the stage at this year's star-studded CMA Awards.
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[11/14/24 - 03:42 AM] Netflix Documentary Series "Univerxo Dabiz" Will Open the Doors to the Mind of the Best Chef in the World Dabiz Muñoz is the only chef in the world who has been named Number 1 in The Best Chef Awards for three years in a row, a result of Muñoz's obsession with achieving excellence in his restaurants.
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[11/14/24 - 01:01 AM] Video: "Disaster Holiday" - Official Trailer - Netflix A workaholic dad, trying to win over his kids, heads to the coast of Durban for a big work meeting - under the guise of a family road trip vacation.
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[11/14/24 - 12:02 AM] Video: "The Snow Sister" - Official Trailer - Netflix A young boy whose grieving family has forgotten about Christmas forms an unexpected, healing bond with a bubbly girl full of holiday spirit.
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[11/14/24 - 12:01 AM] Video: "Asaf" - Official Trailer - Netflix A father grapples with his divorce as he spins into a world of organized crime. With his son's life on the line, what will his next move be?
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[11/13/24 - 02:02 PM] Hit Detective Drama, "Shetland," Returns December 11 for Season Nine on BritBox A double missing person's case blurs the lines between the personal and the professional, as Calder and Tosh are drawn into a labyrinthine investigation.
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