or


[04/03/17 - 07:04 AM]
MTV Partners with musical.ly for Inaugural Musers Casting Call for Special "My Super Sweet 16" Episode
This partnership marks the first time MTV has used a mobile app to audition and cast talent for a series on the network.

[via press release from MTV]

MTV PARTNERS WITH MUSICAL.LY FOR INAUGURAL MUSERS CASTING CALL FOR SPECIAL "MY SUPER SWEET 16" EPISODE

MTV Becomes First Media Brand on musical.ly to Reach One Million Fans

New York, NY (April 3, 2017) - MTV and entertainment social network musical.ly today launched a first-of-its-kind partnership to cast a special episode for the forthcoming return of the iconic series "My Super Sweet 16." This partnership marks the first time MTV has used a mobile app to audition and cast talent for a series on the network. Musers can submit an entry video beginning today using the hashtag #MySuperSweetAudition for a chance to move on to a second round with producers and potentially be featured in an upcoming episode.

"MTV's musical.ly initiatives for the past year have helped build one of the most successful direct fan engagement programs on the platform," said Chris McCarthy, President of MTV, VH1 and Logo. "The casting for 'My Super Sweet 16' is just the beginning of engaging the muser audience more deeply into current and future MTV programming."

"It's exciting to see MTV and musical.ly partnering together to discover emerging talent in real time," said Alex Hofmann, President of musical.ly, North America. "Together we're innovating the casting process and giving creators and consumers a chance to get a behind-the-scenes look at how talent is discovered. At musical.ly we want to empower our community to help shape the next generation of entertainers. This partnership with MTV allows our community to become co-creators and active participants in the development of a show."

MTV was an early adopter on the musical.ly platform and is now the first media brand to surpass one million fans. Past integrations include the 2016 "MTV Video Music Awards" "Song of the Summer" award, sponsored by Verizon, that asked Musers to choose from 10 nominated songs to make musical.ly videos and submit them to be counted as a vote. Both likes on videos and videos created served as eligible votes, notching over 900,000 videos and 20 million likes created in a week.

The MTV and musical.ly partnership will continue to evolve as the two companies work together on a premium content project slated to launch next quarter.

MTV is a global youth culture brand inspired by music. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA)

About musical.ly

Founded in 2014, by creator Alex Zhu and longtime friend, Luyu Yang, musical.ly is an entertainment social network for creating, sharing and discovering short videos. Every day, millions of people use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos that are shared across the musical.ly community. With over 200 million users, musical.ly has hit #1 in the iOS app store for free apps in 20 countries - including the United States. In June of 2016, musical.ly released its breakout livestreaming platform live.ly, which provides the musical.ly community with a broader canvas on which they can express themselves. Immediately following its official launch, live.ly began trending and hit the number one spot in 8 countries in the iOS app store. musical.ly is available for download through the Apple App Store, Google play, or the Amazon Appstore.





  [april 2017]  
S
M
T
W
T
F
S
      


· MY SUPER SWEET 16 (MTV)





[11/04/24 - 04:01 PM]
Video: "Zombieverse 2: New Blood" - Official Trailer - Netflix
The groundbreaking K-zombie series returns bolder than ever, with enhanced zombies, new members and wilder quests full of non-stop thrills and laughter.

[11/04/24 - 02:01 PM]
"Outer Banks" Renewed for Fifth and Final Season Following Fan Celebrations at Poguelandia and Multi-Country Pogue Tour
The news comes two days after the second Poguelandia: An Outer Banks Experience, held November 2 at The Barker Hangar in Santa Monica, California.

[11/04/24 - 01:31 PM]
Acorn TV's Hit Detective Crime Drama "Dalgliesh" Returns with All-New Episodes Monday, December 2
Season 3 is made up of three distinct mysteries, each two episodes long.

[11/04/24 - 12:01 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
New programming for 2024 includes "Jimmy Fallon's Holiday Seasoning Spectacular" and "A Motown Christmas," hosted by Smokey Robinson and Halle Bailey.

[11/04/24 - 11:01 AM]
The Final Bell: Production Begins for the Third and Final Season of "Heartbreak High"
In Season 3, it's time for Hartley High's graduating class to say 'goodbye' to school, and 'hello' to adulthood!

[11/04/24 - 11:01 AM]
NBC's "The Voice" Taps Music Icon Sting and Multi-Hyphenate Jennifer Hudson as Season 26 Mega Mentors
Hudson joins Michael Bublé and Reba McEntire while Sting joins coaches Snoop Dogg and Gwen Stefani to mentor the remaining artists as each team prepares for the Knockouts, beginning Monday, November 11.

[11/04/24 - 10:31 AM]
Aussie Luke Hemsworth Joins the Cast of Prime Video's Global Hit Series "Deadloch" Season Two
Hemsworth will join lead cast members Kate Box, Madeleine Sami, Nina Oyama and Alicia Gardiner.

[11/04/24 - 08:32 AM]
Netflix Announces Release of the Documentary "Avicii - I'm Tim" and Avicii's Last Show from Ibiza's Ushuaia
The documentary "Avicii - I'm Tim" and "Avicii - My Last Show" will launch globally on Netflix on December 31.

[11/04/24 - 08:31 AM]
Video: "Countdown: Paul vs. Tyson" - Narrator Announcement, Sneak Peek & Key Art Debut
Ice T will narrate the three-part follow-doc leading up to the Netflix and MVP's heavyweight boxing mega-event.

[11/04/24 - 08:02 AM]
"La Liberacion" Will Premiere Exclusively on Prime Video on January 17
The unique series created and directed by noted filmmaker Alejandra Márquez Abella premieres January 17 on Prime Video.

[11/04/24 - 08:01 AM]
Video: "Cold Case: Who Killed JonBenet Ramsey" - Official Trailer - Netflix
On December 26, 1996, John and Patsy Ramsey woke up the morning after a loving family Christmas to discover their youngest child, six-year-old JonBenét, was missing, a chilling ransom note left downstairs.

[11/04/24 - 08:01 AM]
Video: "The Night Before Christmas in Wonderland" - Official Trailer - Hulu
St Nick (voiced by Gerard Butler) receives a delayed letter on Christmas Eve from the Princess of Hearts.

[11/03/24 - 07:30 PM]
Video: AMC Networks Releases a First Look at Season Three of "The Walking Dead: Daryl Dixon"
Starring Norman Reedus and Melissa McBride as the beloved characters "Daryl Dixon" and "Carol Peletier," the new season is set to premiere in 2025 on AMC and AMC+.

[11/02/24 - 06:12 PM]
Video: "Outer Banks" Season 4 - Part 2 Official Trailer - Netflix
Buried secrets surface as the Pogues race to find a legendary artifact - with a dangerous gang of rival treasure hunters hot on their trail.

[11/01/24 - 03:15 PM]
ABC News Studios Announces "Price of Fame: The Liam Payne Story - A Special Edition of 20/20," Airing Nov. 3 at 10 P.M. EST on ABC
The one-hour special explores Liam Payne's meteoric rise to celebrity as a member of boy band One Direction and his personal journey, including his struggles with mental health and the pressures of stardom, as well as his efforts to reinvent himself as a solo artist.