or


[08/19/16 - 10:07 AM]
Lifetime(R)'s Broad Focus(R) Launches Mini-Movies by Acclaimed Female Directors/Writers/Producers
"The Lady Cave" will kick things off this Saturday, August 20.

[via press release from Lifetime]

LIFETIME(R)'S BROAD FOCUS(R) LAUNCHES MINI-MOVIES BY ACCLAIMED FEMALE DIRECTORS/WRITERS/PRODUCERS

INAUGURAL MINI-MOVIE "THE LADY CAVE" WITH LA-Z-BOY DIRECTED BY LAURA TERRUSO PREMIERES SATURDAY, AUGUST 20

New York, NY, August 19, 2016 - Lifetime(R)'s BROAD FOCUS(R) initiative, a global effort at A+E Networks to develop entertainment's future creative talent and provide women with opportunities to write, develop, produce and direct content for the company, is set to premiere the first BROAD FOCUS Mini-Movie, The Lady Cave in partnership with La-Z-Boy Furniture Galleries.

The Lady Cave is directed by the talented Laura Terruso (directing credit) and is part of a larger La-Z-Boy campaign to align their brand with a female-focused brand and audience. The branded piece organically highlights the stylish La-Z-Boy furniture within the context of the mini-movie plot, centered around a mom who has a secret "lady cave" to escape her chaotic household. In the mini-movie she introduces her friend to the "lady cave," a beautiful and relaxing sanctuary designed with a wide assortment of La-Z-Boy home furnishings.

David DeSocio, SVP, Ad Sales partnerships, said: "We are pleased that advertisers are seeing the value in BROAD FOCUS and supporting women in the commercial space."

Amy Baker, EVP, Ad Sales, Lifetime, LMN & FYI, said: "Under the BROAD FOCUS umbrella, the mini-movie initiative not only celebrates the Lifetime TV movie genre that we are so known for, but it also gives us a fantastic platform to showcase talented female directors, producers and writers in partnership with smart brands such as La-Z-Boy, who want to truly engage with a wide yet targeted and powerful female audience."

"Lifetime and its BROAD FOCUS initiative aligns with our target female audience, and provides her with a unique opportunity to engage with the La-Z-Boy brand," said Doug Collier, Chief Marketing Officer at La-Z-Boy. "We are very focused on educating consumers about the wide selection of great looking furniture we have to offer, and the 'Lady Cave' provides just a glimpse of the array of beautiful stationary sofas, chairs, tables and more within our portfolio."

The Lady Cave, a 2:20 Mini-movie will be hosted and introduced by Terruso. The film is produced by Tangerine Entertainment, who focus on developing female writers/ producers/directors. The Mini-Movie will be promoted across A+E Networks' social platforms, and will air within four prime time spots across A+E Networks' female-focused brands including Lifetime (Boy in the Attic; Unwanted Guest) and LMN (It Had To Be You; Center Stage III).

ABOUT BROAD FOCUS

Further positioning Lifetime as the industry leader in hiring and supporting women in creative roles, Broad Focus is a movement to identify and develop entertainment's best and up-and-coming creative talent with a specific lens dedicated to developing content dedicated to the female experience. The initiative's mission is to encourage and cultivate women's talent in media, scout content leaders who are creating the best female-focused stories for television and advocate and raise awareness about the need for more women in influential content making roles throughout the media landscape.

ABOUT LIFETIME

Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network's aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation. A+E Networks Official Press Site: http://press.aenetworks.com.

ABOUT LA-Z-BOY

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world's most comfortable furniture for nearly 90 years. The company manufactures a full line of comfortable products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably."

ABOUT TANGERINE ENTERTAINMENT

Tangerine Entertainment is a film production company focusing on commercially viable, critically acclaimed stories for all audiences, with an emphasis on female filmmakers and strong roles for women. Tangerine has a clear and specific agenda aimed at increasing the presence of smart, complex women both behind and in front of the camera.





  [august 2016]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/25/24 - 02:49 PM]
Hallmark's Critically Acclaimed, Hit Series "The Way Home" Jumps Back Into the Pond When Season 3 Premieres January 2, Exclusively on Hallmark+
Season three picks up where season two left off - with Kat (Chyler Leigh) and her brother Jacob (Spencer Macpherson), who went missing more than two decades ago at the age of eight and is now an adult, poised to walk into the Landry home to an unsuspecting Del (Andie MacDowell).

[11/25/24 - 12:30 PM]
"The Curious Case of Natalia Grace" Returns This January for the Final Chapter
"The Final Chapter" offers a conclusion to Natalia's story as she strives for healing and resolution in her tumultuous journey filled with decades of unexpected twists and turns.

[11/25/24 - 12:00 PM]
Matthew Broderick and Son James Wilkie Broderick to Guest Star on CBS' "Elsbeth" in 2025
This will be the first time the father and son share the screen together.

[11/25/24 - 11:00 AM]
Peacock's "Richard Ramirez: The Night Stalker Tapes" Exposes the Troubled Man Behind the Dark Myth Through Firsthand Recordings and Accounts from Some of the Women Who Knew Him Best
Collected from more than 25 hours of audio recordings - most of which have never been heard before - and including revealing interviews with his family, friends and wife, the series explores the dark forces that led Ramirez to become the infamous Night Stalker.

[11/25/24 - 10:32 AM]
Video: Tom Hanks Narrates an Extraordinary Journey - "The Americas" - NBC
Narrated by Academy Award winner Tom Hanks comes the extraordinary journey of Earth's great supercontinent.

[11/25/24 - 10:30 AM]
Epic Landmark Natural History Series "Asia" Set to Premiere Saturday, January 25 on BBC America and AMC+
Presented by renowned naturalist and three-time Emmy Award-winner Sir David Attenborough, the cinematic series explores each corner of this remarkable part of our planet and journeys through Asia's most stunning landscapes, uncovering stories of extraordinary unseen animal behavior.

[11/25/24 - 10:20 AM]
AMC Networks' Launches Inaugural "Celebrating Indigenous Stories" Collection on AMC+
Also included in the special collection, and as part of the company's "Future of Film" initiative, which partners with indie film festivals that feature emerging talent from historically excluded communities, is the company's first-ever "Indigenous Rising Stars" collection.

[11/25/24 - 09:02 AM]
MTV's "Love & Hip Hop: Atlanta" Rings in the New Year with All-New Episodes Starting Tuesday, January 7 at 8PM ET/PT
MTV today announced the return of the popular docuseries, bringing viewers more drama, music, and the personal stories that keep fans hooked.

[11/25/24 - 09:00 AM]
Final Season of "Blue Bloods" to Conclude on Friday, Dec. 13 with Two Remaining Episodes
Amanda Kloots and Edward James Olmos will guest star in the final installments.

[11/25/24 - 09:00 AM]
Video: Prime Video Releases the First-Look Teaser for "Beast Games" Competition Series
The series is set to debut weekly on Thursday, December 19 on Prime Video in more than 240 countries and territories worldwide.

[11/25/24 - 08:00 AM]
Legendary Artist, Actor, Producer, Author and Entrepreneur Queen Latifah to Host "The 47th Annual Kennedy Center Honors" to Be Broadcast Sunday, Dec. 22 on CBS
The Kennedy Center Honors recognizes and celebrates individuals whose unique contributions have shaped the way we see ourselves, each other and our world.

[11/25/24 - 07:16 AM]
Stream Max Today for 70% Off
This limited time deal is available now through Monday, December 2 for both new and returning subscribers on Max.com, Apple, Google Play, Roku, Samsung, and Xumo, and for new Max customers only on Amazon Fire TV.

[11/25/24 - 07:05 AM]
2024 Billboard Music Awards to Air on December 12 in First-of-Its-Kind Multi-Platform Viewing Experience Across FOX, Paramount+ and Amazon's Fire TV Channels
Hosted by actress and comedian Michelle Buteau, the 2024 BBMAs presented by Marriott Bonvoy airs on Thursday, December 12 at 8:00pm ET/PT on FOX and Fire TV Channels, and on-demand on Paramount+, with performances also rolling out across Billboard.com, and via BBMAs and Billboard social channels.

[11/25/24 - 07:01 AM]
Video: "Missing You" - Official Trailer - Netflix
What would you do if your ex disappeared and came back into your life after 11 years? Your next Harlan Coben New Year's Day watch is almost here.

[11/25/24 - 07:01 AM]
5&2 Studios Announces Theatrical Debut of "The Chosen: Last Supper" (Season 5) on March 27, 2025 and Unveils First Look Trailer
Later in 2025, the season will make its streaming debut.