or


[04/14/16 - 08:56 AM]
USA Network Unveils New Brand Positioning, "We The Bold"
Building upon USA's rich characters-driven history, "We The Bold" reflects the values and interests of today's modern audiences by evoking courage, resiliency, risk-taking and authenticity.
[via press release from USA]

USA NETWORK UNVEILS NEW BRAND POSITIONING, "WE THE BOLD"

NEW YORK - April 14, 2016 - USA Network announces "We The Bold," a new brand positioning debuting today that encapsulates the network's evolved programming strategy and telegraphs a new, distinct point of view for the brand. Building upon USA's rich characters-driven history, "We The Bold" reflects the values and interests of today's modern audiences by evoking courage, resiliency, risk-taking and authenticity.

"From MR. ROBOT to COLONY to WWE, USA is actively taking big swings with programming that is more daring than ever before," said Chris McCumber, President, Entertainment Networks, NBCUniversal Cable Entertainment. "'We The Bold' reflects the kind of stories we want to tell - rich, captivating stories about unlikely heroes who defy the status quo, push boundaries and are willing to risk everything for what they believe in."

"Like 'Characters Welcome,' 'We The Bold' reflects our culture and spirit in a timely and aspirational way, and serves as an inclusive rallying cry for our programming, characters and audience," said Alexandra Shapiro, Executive Vice President, Marketing & Digital, Entertainment Networks, NBCUniversal Cable Entertainment. "We couldn't be more excited to bring this new positioning to life and to ultimately allow our fans to help imbue it with meaning."

'We The Bold' will be revealed today via three content pieces, told from the point of view of USA characters "Elliot Alderson" (Rami Malek) of MR. ROBOT, "Katie Bowman" (Sarah Wayne Callies) of COLONY, and WWE Superstar Roman Reigns. All three spots organically feature "We the Bold" within the context of each franchisee's world. Coming soon: "Harvey Specter" (Gabriel Macht) of SUITS, Todd Chrisley from CHRISLEY KNOWS BEST and "Teresa Mendoza" (Alice Braga) from QUEEN OF THE SOUTH, among others.

The "We the Bold" brand positioning will be reflected across programming genres, formats and platforms, with micro-content also deployed across USA's social and digital platforms.

For additional information please visit: www.usanetwork.com.

About USA Network

USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA's award-winning website is located at http://www.usanetwork.com. Watch USA Network anywhere: On Demand, online or across mobile and connected TVs.





  [april 2016]  
S
M
T
W
T
F
S
     


· CHRISLEY KNOWS BEST (USA)
· COLONY (USA)
· MR. ROBOT (USA)
· QUEEN OF THE SOUTH (USA)
· SUITS (USA)
· WWE RAW (NETFLIX)
· WWE SMACKDOWN (USA)




[02/21/25 - 10:00 AM]
FOX's "The Quiz with Balls" Hosted by Jay Pharoah Rolls Into Season Two with Renewal of Hit Game Show
The popular game show pits brains against balls, combining a high stakes quiz show and a large-scale physical competition with each episode featuring two families competing for $100,000 in an epic "battle of the balls."
[02/21/25 - 09:01 AM]
Video: "CHAOS: The Manson Murders" - Official Trailer - Netflix
Directed by Errol Morris, the film untangles a web of conspiracy involving the CIA, LSD, Jack Ruby, the Manson Family, and Vincent Bugliosi, casting doubt on the official story of the 1960s' most infamous killing spree.
[02/21/25 - 08:00 AM]
"The Lord of the Rings: The War of the Rohirrim" Begins Streaming Exclusively on Max February 28
Set 183 years before the events chronicled in the original trilogy of films, "The Lord of the Rings: The War of the Rohirrim" tells the fate of the House of Helm Hammerhand, the legendary King of Rohan.
[02/21/25 - 12:01 AM]
Video: Netflix Unveils the Premiere Date and First Look of Dome Karukoski's "Little Siberia"
A pastor's faith turns upside down when a meteorite lands in his small Finnish town, its impact stirring up chaos and criminal intentions.
[02/20/25 - 04:01 PM]
Video: "When Life Gives You Tangerines" - Official Trailer - Netflix
In Jeju, a spirited girl and a steadfast boy's island story blossoms into a lifelong tale of setbacks and triumphs - proving love endures across time.
[02/20/25 - 04:01 PM]
ESPN Statement on Decision to Opt Out of Major League Baseball Deal
"We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN's coverage super-serves fans," said the company.
[02/20/25 - 01:22 PM]
Lifetime Announces Two New Original Movies for This Spring
Look for "Taken at a Basketball Game," starring D.B. Woodside and Claire Qute, on March 15; followed by "Wife Stalker," starring Keshia Knight Pulliam, on March 29.
[02/20/25 - 01:01 PM]
Leighton Meester to Guest Star in "Nobody Wants This" Season 2
She'll be playing Kristen Bell's middle school nemesis who Joanne crosses paths with as an adult.
[02/20/25 - 12:30 PM]
Hulu Renews Hit Drama Series "Paradise," from Dan Fogelman and Starring Sterling K. Brown, for a Second Season
Following the season one finale on Hulu on March 4, "Paradise" will air a full first season run on ABC beginning Monday, April 7 at 10:00 p.m. ET/PT.
[02/20/25 - 12:00 PM]
Feature Documentary on Popular Dutch Actor Rutger Hauer "Like Tears in Rain" Makes Exclusive US Debut Thursday, March 13, 2025 on Viaplay
Through private, never-before-seen footage and candid interviews with family, friends and colleagues, his goddaughter Sanna Fabery de Jonge uncovers his intimate world in the revealing, acclaimed documentary.
[02/20/25 - 12:00 PM]
CBS Renews Nine Additional Series for the 2025-2026 Season
Additionally, the network has ordered two more seasons of hit comedy "Ghosts," taking the series through the 2026-2027 season.
[02/20/25 - 11:30 AM]
Presenters Announced for the 31st Annual Screen Actors Guild Awards
The only awards show for actors, by actors, the SAG Awards will feature a star-studded lineup of presenters, including Julia Louis-Dreyfus, who will present the SAG Life Achievement Award to two-time Academy Award-winning actor, producer, author, and activist, Jane Fonda.
[02/20/25 - 11:00 AM]
What's New on Max This March
This March, stream March Madness live from the opening tip-off of the First Four all the way to the Elite 8.

[02/20/25 - 11:00 AM]
Prime Video Unveils First-Look Images and Release Date for Devilish New Series "The Bondsman," Starring Kevin Bacon
All eight episodes will be available on April 3, exclusively on Prime Video in more than 240 countries and territories worldwide.
[02/20/25 - 10:11 AM]
Omar Sy to Star in a High-Octane Series Set in the "Extraction" Universe at Netflix
Executive produced by The Russo Brothers and Sam Hargrave, the series follows a mercenary as he navigates a dangerous mission to rescue hostages in Libya and finds himself trapped between warring factions and ruthless killers.