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[03/14/16 - 11:35 AM] Bravo Media and Mashable Announce New Short-Form Video Partnership Each series will be developed collaboratively between Bravo and Mashable Studios, the company's dedicated division that produces and distributes original digital video content for both its community and brand partners. |
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[via press release from Bravo] |
BRAVO MEDIA AND MASHABLE ANNOUNCE NEW SHORT-FORM VIDEO PARTNERSHIP
Deal Marks Mashable's First TV Network Collaboration in Producing Original Content
NEW YORK - March 14, 2016 - Bravo Media and Mashable today announced a development deal for an exciting slate of new digital series. The brands will co-produce four short-form originals set to roll out this year across each of their respective social and digital platforms, which marks the first of its kind for Mashable.
As part of the partnership, each series will be developed collaboratively between Bravo and Mashable Studios, the company's dedicated division that produces and distributes original digital video content for both its community and brand partners, with an emphasis on leveraging new formats and new platforms to serve craveable content to a wide audience.
"At Bravo Media, we've celebrated record-breaking digital engagement across platforms due largely to our innovative approach to digital video. We are always serving the freshest content to existing Bravo fans while simultaneously drawing in new audiences with a passion for pop culture," said Lisa Hsia, Executive Vice President, Digital, Bravo and Oxygen Media. "We're thrilled to expand our ongoing relationship with Mashable following the resounding success of 'Real Thoughts with Real Housewives' to continue to revolutionize digital storytelling."
"We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision," said Adam Ostrow, Chief Strategy Officer of Mashable. "We're incredibly excited to be expanding our partnership with Bravo to create compelling content and reach an even wider audience."
The partnership comes as a result of a recent collaboration between Bravo and Mashable Studios around The Real Housewives franchise. The short-form digital series "Real Thoughts with Real Housewives" launched across both brands late last year and featured Real Housewives Kenya Moore, Lisa Rinna and Kyle Richards sharing their deepest, "real" thoughts about life. The series was distributed across Mashable.com, Facebook, YouTube and Bravo digital platforms.
The first series is currently set to be released in the late spring of 2016.
About Bravo Media:
Bravo Media is the premiere lifestyle and entertainment brand that drives the cultural conversation around its high-quality, interactive original content that focuses on the network's passion points of food, fashion, beauty, design, digital and pop culture. The network's diversified slate includes Bravo's first scripted series "Girlfriends' Guide to Divorce," scripted comedy "Odd Mom Out," and unscripted favorites such as Emmy award-winning "Top Chef," "Vanderpump Rules," "Below Deck," "Thicker Than Water" and the popular "Million Dollar Listing" and "The Real Housewives" franchises as well as the only live late-night talk show, "Watch What Happens Live." Available in 92 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.
About Mashable:
Mashable is a leading global media company that informs, inspires and entertains the digital generation. Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies to a uniquely dedicated audience of 45 million monthly unique visitors and 28 million social followers.
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[12/17/24 - 03:31 PM] ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers" "Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).
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[12/17/24 - 03:30 PM] ABC News Studios Announces "Manhunt: Luigi Mangione and the CEO Murder - A Special Edition of 20/20," Airing Dec. 19 at 10:01 P.M. EST on ABC The one-hour film takes a deep dive into a story that riveted the nation, providing a minute-by-minute investigation of the cold-blooded execution of United Healthcare CEO Brian Thompson and the shocking social media backlash that turned the alleged murderer into a folk hero for some.
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[12/17/24 - 12:20 PM] BET Announces Premiere of "BET Year in Black 2024," Presented by Ford - An Entertaining Recap of the Year's Most Unforgettable Moments in Black Culture The special will premiere on Sunday, December 29 at 7 PM ET/PT, with an encore airing on Monday, December 30 at 10 PM ET/PT on BET and BET HER.
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[12/17/24 - 12:02 PM] Apple's Acclaimed Hit Comedy "Bad Monkey" Lands Season Two Renewal "Since 'Bad Monkey' first made its debut on Apple TV+, this highly entertaining series became an instant fan favorite," said Matt Cherniss, head of programming for Apple TV+.
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[12/17/24 - 12:00 PM] Netflix Top 10 Week of Dec. 15: "Carry-On" Lifts Off and "Black Doves" Fly High in Netflix's Top 10 This Week Jamie Foxx's stand-up special "What Had Happened Was..." hit No. 2 (8.2 million views), and "Dead to Me" creator Liz Feldman's new murder mystery "No Good Deed" landed at No. 3 (6 million views).
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[12/17/24 - 11:12 AM] "Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the "Abbott Elementary" holiday special "Winter Show" delivered holiday cheer, jumping to 6.66 million Total Viewers and 2.14 rating in Adults 18-49.
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[12/17/24 - 11:01 AM] Two New Levels Unlocked - Largest Debut for a New Animated Series and a Season 2 of "Secret Level"! Prime Video confirmed the news on social media this morning.
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[12/17/24 - 10:01 AM] Video: New Netflix Featurette Uncovers the Making of "American Primeval" Shot on location in New Mexico, the limited series is a fictionalized dramatization and examination of the violent collision of culture, religion, and community as men and women fight and die to keep or claim the lands that make up the brutal frontier of 1857.
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[12/17/24 - 10:01 AM] "IHeartradio Jingle Ball 2024" Broadcast Lineup Announced Hosted by Ryan Seacrest and Elvis Duran, the special features this year's biggest artists, including Katy Perry, twenty one pilots, Tate McRae, Meghan Trainor, Teddy Swims, T-Pain, Benson Boone, Gracie Abrams, Madison Beer, Kane Brown, Paris Hilton, The Kid LAROI, Shaboozey and NCT Dream.
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[12/17/24 - 09:00 AM] Video: "Henry Danger The Movie" - Official Trailer - Paramount+ After meeting Kid Danger superfan Missy Martin and being pulled into a portal that opens alternate realities, Henry and his inexperienced new sidekick must find their way back to Dystopia... or be trapped forever.
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[12/17/24 - 08:50 AM] Video: Watch the Trailer for "Ghosts'" Newest Hour-Long "Ghostsmas" Special, Airing Thursday, Dec. 19 on CBS In the one-hour special, a leaky water heater mishap threatens to ruin holiday plans as Sam and Jay prepare to host Jay's hard-to-please dad, Mahesh (Bernard White), difficult-to-impress mom, Champa (Sakina Jaffrey), and sister Bela (Punam Patel).
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[12/17/24 - 08:09 AM] Max Celebrates the Return of the HBO Original Series "The White Lotus" with an Exclusive Wellness Retreat and Brand Partnerships Efforts kick off on Wednesday, February 5, with The White Lotus at Four Seasons, Presented by American Express - an exclusive luxury wellness retreat that captures the essence of this upcoming season's hotel and spa in Thailand.
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[12/17/24 - 08:05 AM] TBS Sets Premiere Date for Re-Imagined Reality Hoax "The Joe Schmo Show" for Tuesday, January 21, 2025, at 9PM ET/PT Hosted by Cat Deeley, the show-within-a show takes aim at the absurdity of reality TV by making Ben, an electrician from Baltimore, believe he is competing for a chance to win $100,000 on a popular game show when he is, in fact, surrounded by a cast of highly skilled improv comedians.
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[12/17/24 - 08:02 AM] Netflix Announces Knockout New Sports Series on Mike Tyson Known as the youngest heavyweight champion in history (at the age of 20 in 1986), Tyson's legacy extends far beyond the ropes of the boxing ring, cementing him as one of the most compelling and polarizing figures of our time.
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[12/17/24 - 08:01 AM] Paramount Adds "The Big Bang Theory" to Nick at Nite and MTV Lineups Both brands will kick off their debut with marathon stunts tailored to their audiences.
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