OXYGEN MEDIA PRANCES ON WITH SEASON TWO GREENLIGHT OF GROUNDBREAKING DOCU-SERIES "THE PRANCING ELITES PROJECT"
All Five Members Return To Sophomore Season With Expanded Hour-Long Format; Season One Finale Airs Tonight at 9pm ET/PT
New York, NY - July 8, 2015 - Fueled by ratings success, Oxygen Media announced today the renewal of critically acclaimed docu-series "The Prancing Elites Project" for a second season which will expand from 30 minutes to an hour-long format. All five members - Adrian Clemons, Kentrell Collins, Kareem Davis, Jerel Maddox and Tim Smith - will return. In line with the network's new programming filter targeting young, multicultural women, the series delves into the personal and professional lives of an African American, gay and gender non-conforming dance troupe from Mobile, Alabama as they challenge societal norms with passion and wit. "The Prancing Elites Project" was the network's highest-rated series premiere among all key demos since its rebrand (October 2014.) As Oxygen remains the youngest women's network in prime, the series struck a chord with young viewers, delivering a median age of 34. The debut season exceeds the prior year time period average by triple digits, up 185 percent in P18-49, 165 percent in total viewers and 192 percent in F18-34, to-date.
"The Prancing Elites Project" has also found vast cross-platform success, generating over 94 million total impressions on Twitter and Facebook alone, as well as 10 million total engagements over the course of the season thus far. After #PrancingElites trended in the U.S. during the premiere, fans have remained engaged with in-episode conversation volume on Twitter remaining strong week over week.
"The Prancing Elites' unique and emotional journey is a resounding hit with Oxygen's diverse, millennial audience. Their ability to face uphill battles with determination and humor allows viewers to not only relate to them, but also be inspired by them," said Rod Aissa, Executive Vice President of Original Programming and Development, Oxygen Media. "We are proud to keep sharing the group's authentic story as they continue to reach for their dreams now more than ever on the heels of the most monumental Pride month in our country's history."
Tune in to the season one finale Tonight, July 8th at 9pm ET/PT as Mardi Gras season comes to a close and The Prancing Elites are left without a parade invitation. Captain Kentrell makes a final plea to the secret societies that hold the key to Mobile's parades, but will he be able to lock down an offer in time? For a sneak peek of "The Prancing Elites Project," please visit: http://oxygen.tv/1J2nSGG. Immediately following at 9:30pm ET/PT viewers will be immersed into a love triangle on "Players Get Played" when Nikhol learns that her man Keenyn is trolling for dates on a hook-up site and has relationships with at least two other women. The women join forces to fashion a trap! For a sneak peek of "Player Gets Played," please visit: http://oxygen.tv/1KPmjA0.
For more of "The Prancing Elites Project":
"The Prancing Elites Project" is produced by Crazy Legs Productions with Tom Cappello and Alana Goldstein serving as Executive Producers.
Source: Nielsen Media Research L3. Women's networks bullet = OXY, LIF, WE, OWN, LMN, YTD through 6/28/15. Social = Facebook and Twitter Analytics.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that targets young, multicultural women. The network's relevant and engaging content reflects how real women with real stories see the world - vibrant, optimistic and bold. Oxygen is the destination where women can come together across multiple platforms to have fun and encourage each other through their individual and collective journeys. The growing network's unscripted original programming includes "Sisterhood of Hip Hop," "The Prancing Elites Project," "Funny Girls" and the popular "Preachers" franchise. Available in over 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.