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[03/31/15 - 07:46 AM]
Samsung Aligns with New TBS Original Series "Meet the Smiths"
Spanning multiple screens, key highlights of the full-season sponsorship include a digital-first show premiere, on-air and online exclusive bonus scenes and in-show brand integration.

[via press release from TBS]

SAMSUNG ALIGNS WITH NEW TBS ORIGINAL SERIES "MEET THE SMITHS"

Multi-screen partnership featuring digital-first premiere, exclusive bonus scenes and in-show brand integration

This spring, TBS and Samsung are teaming up to bring viewers home with NBA legend and TNT's Inside the NBA analyst Kenny Smith and his family in the new TBS reality series Meet the Smiths. Spanning multiple screens, key highlights of the full-season sponsorship include a digital-first show premiere, on-air and online exclusive bonus scenes and in-show brand integration. The half-hour unscripted comedy is set to premiere Friday, April 3 at 9 p.m. ET/PT on TBS.

Combine a legendary sports star with a beautiful and talented actress-model-singer, and it can be a match made in Heaven. Toss in five kids ranging in age from 2 to 21, and it is a recipe for unpredictable craziness. Meet the Smiths is a TBS original series starring NBA legend Kenny Smith and his wife, Gwendolyn Osborne-Smith, along with their lively family.

Sponsored by Samsung, Turner will provide viewers early access to the first episode of Meet the Smiths on April 1 on TBS.com, the Watch TBS app and participating distribution partners' sites and apps. Also available on TBS.com, Samsung will have season-long sponsorship of the Meet the Smiths show section featuring full episodes, behind-the-scenes clips and bonus content. To further heighten engagement and bring viewers even closer to the Smiths, Samsung will also sponsor exclusive bonus scenes showcasing never-before-seen content. A sixty-second vignette with custom Samsung messaging will air on TBS and TBS social outlets driving to TBS.com, which will house the bonus content in its entirety. Additional linear elements include a custom spot featuring integration footage to air on TBS and TNT throughout the season.

As Kenny and Gwen manage their home of big personalities and whirlwind schedules, Samsung will complement their efforts on-screen with organic, in-show brand integration. Storylines include Kenny turning his daughter Monique's room into a man-cave complete with a brand new Samsung Curve TV, as Monique was never allowed a TV in her own room. Later in the season, Kenny is away for work in Atlanta on his anniversary when Gwen surprises him with a Samsung tablet in his suitcase in an effort to stay connected even when physically apart.

"Aligning with Samsung, an official-NBA marketing partner, is a natural fit for this original series as we continue to provide brands opportunities to get closer to viewers than ever before, across all screens, while we extend Samsung messaging to the TBS audience," said Dan Riess, executive vice president of integrated marketing and branded content, Turner Broadcasting Ad Sales. "By harnessing thoughtful, organic brand integration, we are able to generate shareable content and spark new conversation with our audience to the benefit of our advertising partners."

About Turner Broadcasting Ad Sales

Turner Broadcasting Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.

Turner Broadcasting Ad Sales is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





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· MEET THE SMITHS (TBS)





[11/08/24 - 08:35 AM]
ESPN Films' "Missing at Sea" to Premiere November 10 at 8:30 p.m. ET on ESPN and ESPN+
Directed and produced by award-winning filmmaker Nicole Noren, with reporting by ESPN's Sam Borden, the film tells the gripping story of Ivan Gjorgievski, who was swept out to sea and survived 18 harrowing hours in the Aegean.

[11/08/24 - 08:21 AM]
Nominations Announced for "The 67th Annual Grammy Awards"
Topping the list of nominations are Beyoncé (11), Charli xcx (7), Billie Eilish (7), Kendrick Lamar (7), Post Malone (7), Sabrina Carpenter (6), Chappell Roan (6) and Taylor Swift (6).

[11/07/24 - 01:17 PM]
The CW Acquires "Bob Hearts Abishola" Repeats
Look for a marathon of the first four episodes on Friday, November 15.

[11/07/24 - 01:03 PM]
Snoop Dogg Returns to E! with "Snoop's Fatherhood: Cori and Wayne's Story" Premiering Thursday, Dec. 5
The three-part docuseries features Cori Broadus and her fiancé, Wayne Duece, as they journey through the ebbs and flows of love, life and new beginnings with friends and family.

[11/07/24 - 10:30 AM]
CBS Orders Full Seasons of "Poppa's House" and "NCIS: Origins"
According to VideoAmp and internal streaming data, with seven days of multiplatform viewing, "NCIS: Origins'" premiere has been seen by 9.0 million viewers and "Poppa's House" by 6.41 million viewers.

[11/07/24 - 09:15 AM]
Netflix and Most Valuable Promotions Confirm Fight Week & Fight Night Broadcast Team and Livestream Details for Jake Paul vs. Mike Tyson Mega-Event
British sports broadcaster Kate Scott (née Abdo) will serve as the main host with former world champion Andre Ward as lead booth analyst.

[11/07/24 - 09:01 AM]
Video: "Alien: Romulus" - Coming Soon - Hulu
Starring Cailee Spaeny, David Jonsson, Archie Renaux, and Isabela Merced, "Alien: Romulus" is streaming November 21, only on Hulu.

[11/07/24 - 09:00 AM]
HBO Original Comedy Special "Bill Maher: Is Anyone Else Seeing This?" Debuts in January
The comedian, writer, and host of "Real Time with Bill Maher" will tape his special in front of a live audience at the CIBC Theater in Chicago, Illinois.

[11/07/24 - 08:01 AM]
First Season of NWSL on ION: 50 Matches, 53 Studio Shows, 130+ Hours of Content, 20.5 Million Unique Viewers
Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the Orlando-Kansas City match.

[11/07/24 - 07:01 AM]
Video: Apple TV+ Reveals First Look at Third Season of "Sago Mini Friends"
The five-episode season is a delightful nod to gratitude, featuring Harvey the floppy-eared dog and his best friends, Jinja the cat, Jack the rabbit and Robin the bird.

[11/07/24 - 07:01 AM]
Video: Prime Video Announces Premiere Date and Teaser Trailer for UK Original Movie "My Fault: London" Starring Asha Banks and Matthew Broome
The new film will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on February 13, 2025.

[11/07/24 - 06:00 AM]
Video: Paramount+ Reveals Official Trailer for the New Christmas Comedy Film "Dear Santa"
The film is the story of a young boy (Robert Timothy Smith) who mails his Christmas wish list to Santa with one crucial spelling error, resulting in a devilish Jack Black's arrival to wreak havoc on the holidays.

[11/07/24 - 05:01 AM]
Video: "Camp Crasher" - Official Trailer - Netflix
In a bid to save her son's end-of-school camping trip, a single mom steps in as the bus driver while trying to show him she really can be a cool mom.

[11/07/24 - 03:01 AM]
Video: "Love Never Lies: South Africa" - Official Teaser - Netflix
Six couples face trust issues, temptations, and a ruthless lie detector in South Africa's first dating show of its kind - testing their love and honesty.

[11/07/24 - 02:01 AM]
Video: "Mononoke The Movie: The Phantom in the Rain" - Special Trailer - Netflix
In the chambers of the Edo harem, two newcomers uncover political intrigue, rivalry and a vengeful spirit only one traveling medicine seller can vanquish.