or


[11/03/14 - 10:01 AM]
Hallmark Channel, The Leading Destination for Holiday Programming, Bridges Viewer Engagement with Countdown to Christmas from On-Air to Online with 360-Degree Social and Digital Extensions
The network's rollout of these initiatives coincides with the unveiling of its newly redesigned and resource-rich website, which is built to optimize viewer experience on any device and any size screen.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL, THE LEADING DESTINATION FOR HOLIDAY PROGRAMMING, BRIDGES VIEWER ENGAGEMENT WITH COUNTDOWN TO CHRISTMAS FROM ON-AIR TO ONLINE WITH 360-DEGREE SOCIAL AND DIGITAL EXTENSIONS

Efforts Include "Share the Happiness"-- an Unique Experiential Website ; Interactive Christmas Clock; Expanded New & Improved Countdown to Christmas Website; Sweepstakes that will Send One Lucky Winner on a Trip Around the World; and Festive Online Games

Hallmark Channel, the most treasured destination for family holiday entertainment, announced today the kick off an enhanced, multi-platform digital and social media strategy in support of its highly-anticipated 2014 Countdown to Christmas programming franchise.

Featuring an interactive and sharable clock, games, and a magical online passageway to the Northpole, the network's many digital and social platforms are designed to create deeper audience engagement with Countdown to Christmas and further elevate the visibility of Hallmark Channel's holiday content in the marketplace. The network's rollout of these initiatives coincides with the unveiling of its newly redesigned and resource-rich website, which is built to optimize viewer experience on any device and any size screen.

"Hallmark Channel's Countdown to Christmas programming is a cherished part our viewers' holiday traditions and they are always looking for ways to connect with our brand in a more significant way," said Bill Abbott, president & chief executive officer, Crown Media Family Networks. "Our digital and social efforts for holiday link seamlessly back to the programming, ultimately creating a 360-degree environment in which our audience can experience Countdown to Christmas across platforms - from on-air, to online, to social."

Among the network's many digital activations throughout the holiday season are:

· "Share the Happiness": Hallmark Channel's Original Movie Northpole is the inspiration behind the unique web experience, "Share the Happiness," which like the movie, recruits enthusiasts on a mission to help Santa Claus and Clementine (an Elf) save Christmas. The website serves as a portal to the Northpole, allowing users a special opportunity to communicate with and get a glimpse of Santa's hometown through three interactive challenges that will unlock more than 200 pieces of original content. This content includes games, a search for Santa's favorite cookie recipe hidden in Mrs. Claus' kitchen; the latest news from "Elf Times," the Northpole newspaper; the official Northpole weather report; an Elf Camera Roll; and a countdown calendar. Consumers who share their experience on social networks including Facebook, Twitter, and Pinterest, will gain access to content that is only available through social sharing, including a cinematic 4D animation of Northpole. Christmas enthusiasts are invited to "Share the Happiness" site at http://sharethehappiness.tv.

· Hallmark Channel's Countdown to Christmas Clock: With the Christmas clock always ticking at Hallmark Channel, the network has created a socially-driven, interactive clock interface that heightens viewer engagement with "The 12 New Movies of Christmas". The Clock is shareable on Facebook and allows users to access special content including trailers, behind the scenes clips, interviews with talent, and #CountdowntoChristmas social gallery. Consumers can also share tune in information with friends and family and have SMS reminders of each premiere sent to their smartphones.

· Enhanced Countdown to Christmas Website: Coinciding with the kick-off of its freshly redesigned website, Hallmark Channel will introduce a new and improved Countdown to Christmas landing page. Visitors to http://www.hallmarkchannel.com/christmas will have access to content-rich microsites for each of "The 12 New Movies of Christmas", featuring pictures, movie trailers, on-location featurettes, behind-the-scenes footage, cast bios, and plot synopses. The website will also highlight a comprehensive program schedule, holiday recipes, and DIY Holiday projects from Hallmark Channel's daytime lifestyle program, Home & Family.

· Hallmark Channel Everywhere App: Allowing viewers to get their Hallmark Channel holiday fix beyond the linear channel, Hallmark Channel Everywhere will feature a collection of the network's original holiday movie fan favorites throughout the season.

· "Joy to the World" Sweepstakes: This year, Hallmark Channel is upping the ante for its annual sweepstakes. Viewers can enter at [URL] for the chance to win the trip of a lifetime - a 16-day around-the-world trip for 2 to experience holiday magic, making stops in New York City, London, Hong Kong, and New Zealand. The prize package also includes $4,000 in spending money and multiple excursions.

· "Snow Much Fun" Interactive Games: To further engage viewers and provide a sense of holiday fun, Hallmark Channel will feature 8 immersive games that will challenge players at various levels. The games tie back to the network's new original movies, "Northpole Dash"; "Holiday Match Up"; and "Mr. Miracle's Memory Game". In addition, viewers who play the games will gain bonus entries into the "Joy to the World" sweepstakes. The games can be found at http://www.hallmarkchannel.com/christmas/snowmuchfungames.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 85 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as Cedar Cove and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, tvtag, YouTube





  [november 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/22/24 - 01:31 PM]
Video: "Suits LA" Arrives February 2025 - NBC
The all-new spinoff of the beloved legal drama, starring Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg, lands on the West Coast.

[11/22/24 - 12:11 PM]
Video: Peacock Releases First Look at the Third Season of Emmy Award-Winning Reality Competition Series "The Traitors" Returning January 9 with Alan Cumming as Host
Last season, "The Traitors" became the #1 unscripted series in the U.S. across all streaming platforms during launch week, according to Nielsen.

[11/22/24 - 10:15 AM]
Apple's Drama "Your Friends & Neighbors" Lands Early Season Two Renewal
Starring and executive produced by Emmy Award winner Jon Hamm, "Your Friends & Neighbors" will premiere globally on Apple TV+ on Friday, April 11 with two episodes, followed by one new episode weekly through Friday, May 30.

[11/22/24 - 09:01 AM]
Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024
Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.

[11/22/24 - 08:03 AM]
Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6
The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!

[11/22/24 - 07:35 AM]
2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17
In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.

[11/22/24 - 07:12 AM]
Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal
In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).

[11/22/24 - 06:31 AM]
Video: "Chef's Table" Volume 7 - Official Teaser - Netflix
Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.

[11/22/24 - 05:41 AM]
"They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN
Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.

[11/22/24 - 03:01 AM]
Video: "Ad Vitam" - Official Trailer - Netflix
After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.

[11/21/24 - 04:01 PM]
"Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins
In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.

[11/21/24 - 04:00 PM]
ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins"
First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.

[11/21/24 - 01:32 PM]
2024 International Emmy Nominees on Hulu
Check out these Emmy-worthy international series streaming on Hulu.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 01:05 PM]
NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place"
The "Happy's Place" premiere has hit 14 million viewers across all platforms.