or


[10/06/14 - 07:16 AM]
Oxygen Media Unveils Innovative New Digital Offerings Tied to Network Rebrand Launching on Tuesday, October 7
"Nail'd It" premiering Tuesday, October 7, will be the first Oxygen program to adopt Play Live technology.

[via press release from Oxygen]

OXYGEN MEDIA UNVEILS INNOVATIVE NEW DIGITAL OFFERINGS TIED TO NETWORK REBRAND LAUNCHING ON TUESDAY, OCTOBER 7

Popular Play Live Technology Launches For First Time on Network With Series Premiere of "Nail'd It"

NEW YORK - October 6, 2014 - Oxygen Media is introducing an extensive collection of new digital initiatives tied to the network's rebrand launching on Tuesday, October 7. These offerings will make it more convenient for the network's young, female audience to access digital content and interact with their favorite shows. Also, in a network first, Oxygen will feature the popular Play Live technology where fans have the opportunity to interact with the live broadcast in real time.

On the heels of re-launching the network's website in April, the new Oxygen.com features a responsive design, a familiar app-like interface, and a seamless experience on desktop, mobile and tablet devices. Additionally beginning on October 7, the site and across all platforms will feature Oxygen's new rebrand look and tagline, very real.

With live social and video chat features for all original programs and integrated social dashboards, the site also provides new opportunities for fan engagement and social activity. Oxygen continues to be a social media trendsetter and leader in engaging modern young women, the network is the #4 most social primetime cable reality network in 2014. Of the top 10 most social cable reality networks, Oxygen viewers have the largest number of followers - helping to drive the conversation faster and further. To tap in to these trends, the network is bulking up avenues for transmedia storytelling and fan social involvement.

"Layering meaningful multiplatform experiences into our shows has become a vital part of Oxygen programming - we encourage our fans to engage with us and have access to show experiences beyond the 'first' screen," said Lisa Hsia, EVP of digital, Oxygen and Bravo Media. "Rolling out Play Live for the network in tandem with our rebrand is the next step in bringing Oxygen viewers into the fold, giving them a platform to share their perspectives as they watch in real time."

Oxygen's ambitious slate of digital content will give viewers the chance to participate in their favorite shows through voting and social media. These digital initiatives include:

· "Nail'd It" premiering Tuesday, October 7 at 9pm ET/PT, will be the first Oxygen program to adopt Play Live technology. Fans will see questions on-air that relate to the action of the show, and may vote via any device by going to oxygen.com/playlive. Answers are displayed on TV through sliding scales that update in real-time. The show will also invite viewers to express themselves socially by submitting a share-worthy photo of their own nail art using a custom hashtag #ShowMeTheMani. The very best entries will be aggregated on a curated social stream at Oxygen.com. Additionally this season, fans will have the chance to participate in a Live Twitter Q&A with host Adrienne Bailon and ask questions via Twitter or Oxygen.com. And for nail aficionados, Oxygen.com will showcase nail tips and tricks by Stephanie Lavery, editor of "Nail It Magazine" and guest judge on the show.

· "My Crazy Love," premiering October 28 at 10pm ET/PT, will activate fans in a #CrazyLoveStory User-Generated Content Campaign, where users can submit their stories via e-mail, Instagram video, or Twitter. The best entries may be featured in a weekly roundup and select fans will be interviewed by the digital editorial team with their stories elaborated via Q&A's published to Oxygen.com. Plus, through an exclusive video series "Where Are They Now?" - cast members will update fans on what they've been up to since their Crazy Love story ended.

· "Fix My Choir," premiering on Wednesday, November 5 at 10pm ET/PT, will showcase gospel superstar Deitrick Haddon and Grammy Award-winning recording artist Michelle Williams as they participate in live video aftershows following premiere episodes. Fans will have the chance to ask questions directly to the show's mentors. And, in a digital showdown between two choirs each week, users will vote for their favorite performance with the winner moving on to face another choir the following week in a new "Choir Throwdown."

· "Street Art Throwdown," premiering Tuesday, February 3 at 9pm ET/PT, will offer fans the opportunity to upload photos of their favorite street art via #StreetArtMap on Twitter or Instagram for a chance to be featured on the show's curated social feeds. In exclusive weekly digital videos, "Street Art Throwdown" Executive Producer, host and co-judge Justin BUA will also talk about how street art and pop culture relate to each episode of the show.

About Oxygen Media

Oxygen Media is a multiplatform entertainment brand that targets young, multicultural women. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For more information visit www.oxygen.com and to follow us on Twitter at www.twitter.com/OxygenPR.





  [october 2014]  
S
M
T
W
T
F
S
   


· FIX MY CHOIR (OXYGEN)
· MY CRAZY LOVE (OXYGEN)
· NAIL'D IT! (OXYGEN)
· STREET ART THROWDOWN (OXYGEN)





[02/19/25 - 01:18 PM]
NBC's Epic Nature Documentary Series "The Americas," Narrated by Tom Hanks, to Simulcast on Bravo, CNBC, E!, Syfy and USA on Sunday, Feb. 23
Plus: "The Making of 'The Americas,'" one-episode special, will stream exclusively on Peacock, Monday, April 21.

[02/19/25 - 01:00 PM]
Season Two of the HBO Original Drama Series "The Last of Us" Debuts April 13
Five years after the events of the first season, Joel and Ellie are drawn into conflict with each other and a world even more dangerous and unpredictable than the one they left behind.

[02/19/25 - 12:06 PM]
"Shifting Gears" Surges to Three-Week High in Multiplatform Viewing Among Total Viewers
After three days of viewing on linear (2/12/25), the acclaimed comedy starring Tim Allen, was the No. 1 program of the night in both Total Viewers (5.78 million) and Adults 18-49 (0.57 rating).

[02/19/25 - 10:00 AM]
Cynthia Erivo to Host "The 78th Annual Tony Awards"
This year's ceremony will return to the legendary Radio City Music Hall in New York City, broadcasting live to both coasts on Sunday, June 8 on the CBS Television Network, and streaming on Paramount+ in the U.S.

[02/19/25 - 09:01 AM]
Video: "Black Ops" - Season 1 Official Trailer - Hulu
Two highly inexperienced police community support officers are forced into the world of undercover work to stop a violent criminal gang - but any wrong move could be their last.

[02/19/25 - 09:00 AM]
Video: Trailer & Key Art Debut - Hulu Original "Good American Family"
Told from multiple points of view, as a means to explore issues of perspective, bias, and trauma, this compelling drama is inspired by the disturbing stories surrounding a Midwestern couple who adopts a girl with a rare form of dwarfism.

[02/19/25 - 09:00 AM]
Prime Video Announces March 6 Premiere Date for "For the Win: NWSL"
The immersive four-part docuseries offers unprecedented access into the 2024 National Women's Soccer League (NWSL) playoffs and Championship.

[02/19/25 - 08:07 AM]
Peacock Exclusively Streams Universal Pictures' Global Cinematic Event "Wicked" Beginning March 21
The biggest Broadway adaptation of all-time globally, "Wicked" won the Golden Globe Award for Cinematic and Box Office Achievement.

[02/19/25 - 08:01 AM]
Video: "The Residence" - Official Trailer - Netflix
When a White House state dinner becomes a crime scene, detective Cordelia Cupp must investigate dozens of staff members and guests to catch a killer.

[02/19/25 - 08:00 AM]
Video: "Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip" - Trailer - March 28 on Disney+
This March, the Garcias are going on a terrible, horrible, no good, very bad road trip.

[02/19/25 - 07:53 AM]
Pack Your Bags and "Savor the City" with Chef Jernard Wells Premiering Thursday, April 3 on TV One
Known for his masterful fusion of bold Southern flavors with contemporary flair, "Savor the City" and Chef Jernard Wells lead audiences on a tour through some of the nation's most influential cities, revealing the untold stories of Black culinary and regional history.

[02/19/25 - 07:30 AM]
ABC News Studios Announces Primetime Special "Will Reeve: Finding My Father"
Reeve takes audiences along with him on a journey he has been dreaming of making for 30 years: reliving the last great expedition his father and "Superman" actor Christopher Reeve took in 1995 just before a horse riding accident left him paralyzed with a spinal cord injury when Will was only 2 years old.

[02/19/25 - 07:01 AM]
"Miss Scarlet" Renewed for Season 6
Kate Phillips will reprise her role as the title character in the new installment.

[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).

[02/19/25 - 07:00 AM]
Video: "Tyler Perry's Duplicity" - Official Trailer - Prime Video
High-powered attorney Marley (Kat Graham) faces her most personal case yet when she is tasked with uncovering the truth behind the shooting of her best friend Fela's (Meagan Tandy) husband (Joshua Adeyeye).