or


[05/09/14 - 10:47 AM]
Electus & Barracuda Acquire Rights to "The Drinking Man's Diet"
The book, which has sold more than 2.4 million copies in 13 languages worldwide, will celebrate its 50th anniversary this fall with a special cloth-bound edition.

[via press release from Electus]

ELECTUS & BARRACUDA ACQUIRE RIGHTS TO "THE DRINKING MAN'S DIET"

Executive Producer Barry Poznick to Adapt the Bestselling Book Into a New Unscripted Series

Los Angeles, CA --(May 9, 2014)--Multimedia entertainment studio Electus, an operating business of IAC (Nasdaq: IACI), today announced that Barracuda Television Productions has acquired the rights to The Drinking Man's Diet, the 1964 bestseller that pioneered the low-carb weight loss revolution by encouraging men to lose weight the old-fashioned way - with a steady diet of red meat and booze. The book, which has sold more than 2.4 million copies in 13 languages worldwide, will celebrate its 50th anniversary this fall with a special cloth-bound edition.

"The minute I heard the title The Drinking Man's Diet, I knew I wanted to make this show," said Poznick. "The big idea is: a weight-loss show that doesn't take itself too seriously, that can get loud, rowdy, and sexy AND still get results! Think of this as The Biggest Loser-meets-the biggest drinker!"

"Audiences continue to be fascinated with the 1960s culture, and The Drinking Man's Diet perfectly captures the spirit of the era while simultaneously introducing a low-carb dieting philosophy," said Corie Henson, Electus EVP of Unscripted Television. "This is the ultimate man's man approach to weight loss. If Dean Martin needed to lose weight, he would probably choose this diet."

The Drinking Man's Diet was created by entrepreneur, pilot, and photographer Robert Cameron, who introduced the concept that one could lose weight while maintaining a diet of martinis and steak because of the low carbohydrate count. The book found both success and controversy upon its release, as the idea made headlines in Time and Newsweek, and was even covered by Walter Cronkite. Cameron passed away recently at the age of 98, and in honor of the book's 50th anniversary, publisher Cameron + Company will release a special cloth-bound edition of The Drinking Man's Diet this fall.

"The Drinking Man's Diet was such a huge cultural phenomenon in its day, offering that rare breed of fun yet practical advice," said Chris Gruener, President/Publisher of Cameron + Company. "We are very excited to partner with Barry Poznick and Barracuda/Electus on this TV show not only because of Barry's excellent track record but also his incredible passion for this project. And the timing is quite serendipitous with the launch of our special 50th anniversary edition of the book this fall. We couldn't be more thrilled with where things are heading!"

Barracuda Television Productions will produce the unscripted series in conjunction with Electus. Barry Poznick, who will serve as Executive Producer and launched Barracuda last fall, has created and produced dozens of hit TV shows airing in more than 150 countries around the world including Are You Smarter Than a Fifth Grader?, Buckwild, and Family Game Night.

About Electus

Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.





  [may 2014]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/22/24 - 01:31 PM]
Video: "Suits LA" Arrives February 2025 - NBC
The all-new spinoff of the beloved legal drama, starring Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg, lands on the West Coast.

[11/22/24 - 12:11 PM]
Video: Peacock Releases First Look at the Third Season of Emmy Award-Winning Reality Competition Series "The Traitors" Returning January 9 with Alan Cumming as Host
Last season, "The Traitors" became the #1 unscripted series in the U.S. across all streaming platforms during launch week, according to Nielsen.

[11/22/24 - 10:15 AM]
Apple's Drama "Your Friends & Neighbors" Lands Early Season Two Renewal
Starring and executive produced by Emmy Award winner Jon Hamm, "Your Friends & Neighbors" will premiere globally on Apple TV+ on Friday, April 11 with two episodes, followed by one new episode weekly through Friday, May 30.

[11/22/24 - 09:01 AM]
Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024
Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.

[11/22/24 - 08:03 AM]
Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6
The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!

[11/22/24 - 07:35 AM]
2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17
In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.

[11/22/24 - 07:12 AM]
Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal
In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).

[11/22/24 - 06:31 AM]
Video: "Chef's Table" Volume 7 - Official Teaser - Netflix
Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.

[11/22/24 - 05:41 AM]
"They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN
Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.

[11/22/24 - 03:01 AM]
Video: "Ad Vitam" - Official Trailer - Netflix
After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.

[11/21/24 - 04:01 PM]
"Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins
In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.

[11/21/24 - 04:00 PM]
ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins"
First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.

[11/21/24 - 01:32 PM]
2024 International Emmy Nominees on Hulu
Check out these Emmy-worthy international series streaming on Hulu.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 01:05 PM]
NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place"
The "Happy's Place" premiere has hit 14 million viewers across all platforms.